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For Companies At a Glance
- Tasks: Create immersive brand experiences for luxury spirits like Don Julio Tequila and Johnnie Walker.
- Company: Join the world's leading premium drinks company with over 200 brands.
- Benefits: Flexible working options, inclusive culture, and opportunities for personal growth.
- Why this job: Be part of a transformative team that celebrates diversity and innovation in luxury marketing.
- Qualifications: Experience in luxury retail marketing and creating high-impact brand activations.
- Other info: Dynamic role with potential for career advancement in a global company.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Please note this is a Fixed Term Contract for 12 months.
About Us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About The Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
Premiumization presents a major growth opportunity for Diageo GB. To unlock this potential, Diageo GB established a new end-to-end Luxury Business Unit, integrating marketing and commercial teams. This transformational initiative will focus on creating true luxury icons, reshaping consumer engagement, and elevating P&L delivery. The Brand Experience Manager will play a pivotal role in this transformation, ensuring the pinnacle brands of our luxury portfolio, Don Julio Tequila and Johnnie Walker Blue Label become the most talked about luxury spirits in the UK through immersive experiences and best in class execution.
Role Dimensions
- Sits within the marketing division of the Luxury Business Unit.
- Responsible for transforming Don Julio Tequila and Johnnie Walker Blue into true luxury icons by curating experiences and high-impact activations.
- Combines shopper marketing expertise with experiential brand building across on-trade, off-trade, luxury retail, and culture driven platforms.
- Holds creative standards at the highest level, working with best-in-class luxury creative agencies to develop premium BTL activation plans.
- Collaborates closely with the Don Julio and Johnnie Walker team, consisting of the Head of Tequila and Head of Johnnie Walker, Senior Brand Manager, Brand Manager, Culture Manager, and Assistant Brand Manager.
Top Accountabilities
- Design and deploy luxury retail executions in the UK’s top Luxury retail destinations.
- Design and deploy the luxury BTL strategy and toolkits across all channels (off trade, on trade, experiential, and retail), ensuring premium execution and storytelling.
- Define the luxury brand execution blueprint, establishing a gold standard for how Don Julio Tequila and Johnnie Walker Blue Label show up across all consumer touchpoints.
- Collaborate efficiently with commercial teams to deploy the shopper plans.
- Develop innovative luxury retail activations ensuring seamless integration of digital and physical experiences.
- Lead BTL/experiential/shopper agency relationships, ensuring all activations are world-class and aligned with luxury brand aesthetics.
- Oversee Tequila and Whisky advocacy plans, working closely with Brand Ambassadors to elevate product education and storytelling.
About You
- Proven marketing experience, with a strong background in luxury retail execution, luxury marketing, experiential activations, and cultural brand building.
- Consistent record in developing high-impact, immersive brand experiences tailored to premium audiences.
- Expertise in BTL execution across retail, on-trade, and experiential activations, ensuring premium brand presence at every touchpoint.
- Ability to navigate fast-paced, entrepreneurial environments, with a keen sense for cultural trends, design excellence, and luxury aesthetics.
- Experience leading cross-functional teams and managing relationships with high-profile stakeholders.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Feel inspired? Then this may be the role for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application!
Brand Experience Manager, Tequila employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Experience Manager, Tequila
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to luxury brands. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your A-game with unique ideas for brand experiences. Think outside the box and demonstrate how you can elevate their luxury offerings.
✨Tip Number 3
Prepare for interviews by researching the latest trends in luxury marketing and experiential activations. Be ready to discuss how you can apply these insights to brands like Don Julio Tequila and Johnnie Walker. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our amazing team at StudySmarter.
We think you need these skills to ace Brand Experience Manager, Tequila
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for luxury brands and marketing shine through. We want to see how excited you are about creating immersive experiences that resonate with consumers.
Tailor Your Experience: Make sure to highlight your relevant experience in luxury retail and experiential marketing. We’re looking for specific examples of how you've crafted high-impact activations that align with premium brand aesthetics.
Be Creative: Don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or the ideas you present, we love seeing innovative thinkers who can bring fresh perspectives to our brand experiences.
Apply Through Our Website: Remember to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with our team.
How to prepare for a job interview at Diageo
✨Know Your Brands Inside Out
Before the interview, dive deep into the stories and legacies of Don Julio Tequila and Johnnie Walker Blue Label. Understand their unique selling points and how they fit into the luxury market. This knowledge will help you demonstrate your passion and ability to curate experiences that resonate with premium audiences.
✨Showcase Your Experiential Expertise
Prepare examples of past projects where you've successfully executed luxury brand activations or experiential marketing campaigns. Be ready to discuss how you navigated challenges and what made those experiences stand out. This will highlight your relevant skills and show that you can elevate brand presence at every touchpoint.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in leading cross-functional collaborations. Share specific instances where you’ve worked with creative agencies or commercial teams to achieve a common goal, showcasing your ability to manage relationships with high-profile stakeholders.
✨Stay Ahead of Trends
Demonstrate your keen sense for cultural trends and luxury aesthetics by discussing current trends in the spirits industry. Bring insights on how these trends could influence brand strategies and consumer engagement. This shows that you’re not just reactive but proactive in shaping brand narratives.
