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- Tasks: Lead brand activations and drive sales for iconic drinks in your territory.
- Company: Join the world’s leading premium drinks company with over 200 brands.
- Benefits: Ownership of your territory, hands-on projects, and career growth opportunities.
- Other info: Flexible working options to support your wellbeing and priorities.
- Why this job: Create engaging experiences and build relationships with key customers.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
The predicted salary is between 30000 - 40000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. We focus on building brands consumers love through collaboration, innovation, and growth.
Role Overview
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in‑outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What’s in it for you?
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands‑on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required
- Experience in hospitality, brand activation, sales or a customer‑facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship‑building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense and welcome you for who you are, valuing different genders, ethnicities, abilities, ages, sexual orientations, social classes, educational backgrounds, experiences, and mindsets.
Brand Activation Ambassador - South Midlands employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Ambassador - South Midlands
✨Tip Number 1
Get to know the brands you’ll be representing inside out. Dive into their stories, values, and what makes them tick. This way, when you’re chatting with potential employers or networking, you can show genuine passion and knowledge that sets you apart.
✨Tip Number 2
Networking is key! Attend industry events, join relevant groups on social media, and connect with people in the hospitality and brand activation sectors. The more relationships you build, the more opportunities will come your way.
✨Tip Number 3
Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Diageo, and express your interest. A friendly email or message can go a long way in making a memorable impression.
✨Tip Number 4
When you land an interview, prepare to showcase your skills through real-life examples. Think about times you’ve successfully activated a brand or built strong customer relationships. We want to see how you can bring those experiences to life!
We think you need these skills to ace Brand Activation Ambassador - South Midlands
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for brands and consumer experiences shine through in your application. We want to see how you can bring Diageo's brands to life, so share any relevant experiences that highlight your passion!
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Activation Ambassador role. Highlight your experience in hospitality or brand activation, and how it aligns with our mission to create engaging consumer experiences.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This will not only show your genuine passion for the products but also help you discuss how you can bring these brands to life in your territory.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built relationships in a customer-facing role. Highlight how these relationships led to successful activations or sales growth. This will demonstrate your ability to connect with key On Trade customers.
✨Be Ready to Discuss Activation Ideas
Think of creative activation ideas that could work for Diageo’s brands in your territory. Be prepared to share these during the interview, showing your initiative and understanding of what excites consumers and boosts visibility.
✨Demonstrate Flexibility and Time Management
Since the role requires travelling and managing your own time, be ready to discuss how you’ve successfully balanced multiple responsibilities in the past. Share specific strategies you use to stay organised and meet targets, which will highlight your suitability for this flexible role.