Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand activations and drive sales for Diageo's iconic brands in Sheffield & Leeds.
- Company: Join Diageo, a global leader in beverage alcohol with a vibrant culture.
- Benefits: Ownership of your territory, hands-on projects, and career growth opportunities.
- Other info: Flexible working options to support your wellbeing and work-life balance.
- Why this job: Make an impact by creating engaging consumer experiences and building strong relationships.
- Qualifications: Experience in hospitality or sales, with strong communication and relationship-building skills.
The predicted salary is between 30000 - 40000 £ per year.
The Brand Activation Ambassador leads activation and drives Diageo's rate of sale across a territory's most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in‑outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What's in it for you?
You'll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands‑on projects, learning opportunities and close collaboration with experienced commercial leaders.
Qualifications
- Experience in hospitality, brand activation, sales or a customer‑facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship‑building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to own your wellbeing and balance your priorities from day one.
Brand Activation Ambassador - Sheffield & Leeds employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Ambassador - Sheffield & Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to current Brand Activation Ambassadors. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show your passion for the brands! When you’re chatting with potential employers or at interviews, make sure to express your genuine enthusiasm for Diageo’s products. Share your ideas on how you’d bring their brands to life in engaging ways – it’ll set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their values, and think about how your experience aligns with the role. Practice common interview questions and come armed with examples of how you’ve successfully built relationships and driven sales in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take ownership of your career with us at Diageo.
We think you need these skills to ace Brand Activation Ambassador - Sheffield & Leeds
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for brand activation shine through in your application. We want to see how much you love creating engaging consumer experiences and how that aligns with Diageo's iconic brands.
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality, sales, or customer-facing roles. We’re looking for those strong relationship-building skills, so don’t be shy about showcasing them!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Brand Activation Ambassador role. Share specific examples of how you've driven sales or created memorable activations in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Diageo!
How to prepare for a job interview at Diageo
✨Know Your Brands Inside Out
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and think about how you can bring them to life through engaging activations. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand visibility.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've built strong relationships in previous roles. Think about specific instances where your communication skills made a difference. This is crucial for the Brand Activation Ambassador role, so be ready to discuss how you can foster trust with On Trade customers.
✨Demonstrate Your Passion for Consumer Experiences
Be ready to share your ideas on creating engaging consumer experiences. Think about past projects or activations you've been involved in and how they excited consumers. Showing genuine enthusiasm for brand activation will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific situations, like spotting new opportunities in outlets or adapting plans based on feedback. Practise articulating your thought process and decision-making skills, as this will showcase your ability to think on your feet and drive sales effectively.