Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand activations and drive sales for iconic drinks in your territory.
- Company: Join the world’s leading premium drinks company with a focus on innovation.
- Benefits: Ownership of your territory, hands-on projects, and career growth opportunities.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Bring brands to life and create memorable experiences for consumers.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
The predicted salary is between 30000 - 40000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. We focus on building brands consumers love through collaboration, innovation, and growth.
Role Overview
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
- Bring Diageo brands to life through engaging in‑outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
What’s in it for you?
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands‑on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required
- Experience in hospitality, brand activation, sales or a customer‑facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship‑building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense and welcome you for who you are, valuing different genders, ethnicities, abilities, ages, sexual orientations, social classes, educational backgrounds, experiences, and mindsets.
Brand Activation Ambassador - Birmingham South employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Ambassador - Birmingham South
✨Tip Number 1
Get to know the brands you’ll be representing inside out. Dive into their stories, values, and what makes them tick. This way, when you’re chatting with potential employers or networking, you can show genuine passion and knowledge that sets you apart.
✨Tip Number 2
Networking is key! Attend industry events, join relevant groups on social media, and connect with people in the hospitality and brand activation sectors. Building relationships can lead to opportunities that aren’t even advertised yet.
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to confidently communicate your skills and experiences is crucial. Role-play with friends or use mirror practice to nail your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Activation Ambassador - Birmingham South
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brands and consumer experiences shine through. We want to see that you genuinely care about creating engaging activations and building relationships.
Tailor Your Experience: Make sure to highlight any relevant experience in hospitality, brand activation, or sales. We love seeing how your background aligns with the role, so don’t be shy about showcasing your skills!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. This helps us understand how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and recent campaigns. This will not only show your genuine passion for the products but also help you discuss how you can bring these brands to life in your territory.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about specific instances where your communication skills made a difference. This is crucial for a Brand Activation Ambassador, so be ready to share your strategies for connecting with On Trade customers.
✨Demonstrate Your Flexibility
Since flexibility is key for this role, come prepared to discuss how you've adapted to changing circumstances in past jobs. Share stories that highlight your ability to pivot and find new opportunities, especially in fast-paced environments like hospitality or sales.
✨Engage with Enthusiasm
During the interview, let your passion for brand activation shine through. Use engaging language and express your excitement about creating memorable consumer experiences. Remember, they’re looking for someone who can inspire others, so don’t hold back on showcasing your enthusiasm!