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- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world’s leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing support for growth.
- Why this job: Be part of a dynamic team that celebrates diversity and innovation.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options to support your wellbeing and work-life balance.
The predicted salary is between 28800 - 48000 ÂŁ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities:- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long‑term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in‑venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you? You’ll own your territory end to end, work with world‑class brands, and build strong commercial skills through hands‑on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required:- Experience in sales, hospitality, brand activation or a customer‑facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship‑building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in Bonnybridge employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Bonnybridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brands! When you get the chance to chat with hiring managers or during interviews, share your genuine interest in their products and how you see yourself contributing to their growth.
✨Tip Number 3
Prepare for role-play scenarios! Since the Business Development Executive role is all about relationship-building and sales execution, practice how you'd engage with venue managers and licensees. It’ll help you stand out!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team and ready to dive into the exciting world of premium drinks.
We think you need these skills to ace Business Development Executive in Bonnybridge
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your curiosity and passion align with our mission to build brands consumers love.
Tailor Your Experience: Make sure to highlight any relevant experience in sales, hospitality, or brand activation. We’re looking for those strong relationship-building skills, so share examples that showcase your ability to connect with customers.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to bringing these brands to life in new markets.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements. Whether it’s winning new listings or building strong relationships, be ready to discuss how you’ve successfully met targets and driven growth in previous roles.
✨Demonstrate Relationship-Building Abilities
Think of instances where you've built long-term relationships in a customer-facing role. Be prepared to share how you engage with clients and manage those relationships effectively, as this is crucial for the Business Development Executive role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company culture, team dynamics, and growth opportunities. This shows your curiosity and passion for the role, and it helps you gauge if the company aligns with your values and career aspirations.
