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- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join a leading premium drinks company with a global presence.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing support.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team that brings iconic brands to life.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
The predicted salary is between 30000 - 40000 £ per year.
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About the Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Derby, Stoke-on-Trent, Walsall, Shrewsbury, Telford, Wolverhampton
Role Responsibilities
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
- A minimum of 12 months’ active UK driving licence is required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our Ambition
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive - North Birmingham employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - North Birmingham
✨Tip Number 1
Get to know the company inside out! Research their brands, values, and recent news. This will help you connect during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even lead to referrals, which can be a game-changer in landing that job.
✨Tip Number 3
Prepare for your interview by practising common questions and scenarios related to sales and relationship-building. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Business Development Executive - North Birmingham
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your passion for sales and building relationships aligns with our mission at StudySmarter.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in sales or customer-facing roles. We love seeing how your skills can contribute to our team, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences are easy to spot. This helps us quickly see why you’d be a great fit for the Business Development Executive role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to bringing these brands to life in the On Trade channel.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements. Whether it’s winning new listings or building strong relationships, be ready to discuss how you’ve successfully met targets and engaged customers in previous roles.
✨Demonstrate Relationship Building
Think of instances where you've built long-term relationships in a professional setting. Be prepared to share how you approach relationship management, especially in hospitality or customer-facing roles, as this is crucial for a Business Development Executive.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. Inquire about their approach to market expansion or how they support employee development. This shows your enthusiasm and helps you gauge if the company aligns with your values.