At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world's leading premium drinks company with a vibrant culture.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing support from leaders.
- Other info: Flexible working options and a commitment to inclusivity.
- Why this job: Be part of a team that brings iconic brands to life and celebrates diversity.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
The predicted salary is between 30000 - 40000 £ per year.
Available Locations: Derby, Stoke, Walsall, Shrewsbury, Telford, Wolverhampton, Birmingham, Dudley, Gloucester, Worcester.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About the Role
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Territories: Birmingham, Dudley, Gloucester, Worcester.
Role Responsibilities:
- Win new listings and grow sales in key independent On Trade outlets.
- Manage a territory to deliver clear sales and visit targets.
- Build strong, long-term relationships with licensees and venue managers.
- Bring Diageo brands to life through menus, POS and tailored in-venue activity.
- Train and engage bar teams to deliver great brand experiences and quality serves.
- Ensure the right products are available in outlets through effective visit and stock planning.
What’s in it for you?
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
Experience / Skills Required
This could be the right opportunity for you if you have:
- Experience in sales, hospitality, brand activation or a customer-facing role.
- A commercial mindset and motivation to deliver against targets.
- Strong relationship-building and communication skills.
- The ability to manage your time effectively and prioritise across a territory.
- A genuine interest in brands and how consumers experience them.
- A full, valid driving licence and the ability to travel across the territory.
- A minimum of 12 months’ active UK driving licence is required.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our Ambition
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Business Development Executive - Midlands in Birmingham employer: Diageo
As a leading premium drinks company, we offer an exciting opportunity for Business Development Executives in the Midlands to thrive in a dynamic and inclusive work environment. With a strong focus on employee growth, you will have access to world-class training and development, allowing you to build meaningful relationships while representing iconic brands. Our commitment to flexibility and diversity ensures that every team member feels valued and empowered to celebrate life every day.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive - Midlands in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Show your passion for their products and be ready to discuss how you can contribute to their growth. We want to see your enthusiasm!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of a Business Development Executive. We love candidates who can confidently articulate their value.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest opportunities right there, so don’t miss out!
We think you need these skills to ace Business Development Executive - Midlands in Birmingham
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how your passion for sales and brand activation aligns with our mission at StudySmarter.
Tailor Your CV:Make sure to customise your CV for the Business Development Executive role. Highlight relevant experience in sales or customer-facing roles that demonstrate your ability to build relationships and drive results.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and directly related to the job description.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you discuss how you can contribute to bringing these brands to life in the On Trade channel.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements. Whether it’s winning new listings or building strong relationships, be ready to discuss how you’ve successfully met targets and engaged customers in previous roles.
✨Demonstrate Relationship Building
Think of instances where you've built long-term relationships in a professional setting. Be prepared to share how you approach relationship management, especially in hospitality or customer-facing roles, as this is crucial for the Business Development Executive position.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. Inquire about the team dynamics, growth opportunities, and how they measure success in the On Trade channel. This not only shows your enthusiasm but also helps you assess if the company aligns with your values.
