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- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: Join the world's leading premium drinks company with over 200 brands.
- Benefits: Own your territory, gain hands-on experience, and receive ongoing development support.
- Why this job: Make an impact by bringing iconic brands to life and celebrating diverse cultures.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a passion for brands.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 43200 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.
This could be the right opportunity for you if you have…
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in Birmingham employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local bars to chat with managers. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brands! When you get the chance to meet potential employers, talk about your favourite drinks and how you’d bring them to life. Your enthusiasm can be contagious and make you stand out from the crowd.
✨Tip Number 3
Prepare for those interviews by knowing the company inside out. Research their brands, recent campaigns, and market strategies. This shows you’re genuinely interested and ready to contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Business Development Executive in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the drinks industry shine through! We want to see your enthusiasm for building relationships and driving sales. Make sure to highlight any relevant experiences that showcase your love for brands and customer engagement.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Business Development Executive role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon and fluff; instead, focus on your achievements and how they relate to the role. Remember, less is often more!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Diageo
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their key brands and any recent campaigns. This shows your genuine interest and helps you connect your passion for brands with the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your commercial mindset.
✨Demonstrate Curiosity and Passion
During the interview, express your curiosity about the industry and the role. Ask insightful questions about how Diageo approaches market challenges and opportunities. This will show that you're not just looking for a job, but are genuinely interested in contributing to their success.
✨Emphasise Flexibility and Teamwork
Highlight your ability to adapt and work collaboratively. Discuss how you've managed your time effectively in previous roles and how you can contribute to building an inclusive culture within the team. This aligns with Diageo's values and shows you're a good fit.
