At a Glance
- Tasks: Lead retail media strategy and drive growth across iconic brands.
- Company: Join Diageo, a global leader in drinks with over 200 brands.
- Benefits: Flexible working, diverse culture, and opportunities for personal growth.
- Other info: Collaborative environment focused on innovation and continuous learning.
- Why this job: Make an impact on brand strategies and connect with consumers worldwide.
- Qualifications: 8-10 years in retail media or eCommerce with strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
Job Description : Title: Retail Media Manager Role Type: Permanent - Full Time Location: London Reports to: Global Media Director
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks.
From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.
Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Function
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight.
We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role
Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands.
This role sits at the intersection of Media, Commerce and Customers, ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities, while scaling best-in-class, data-driven, and compliant retail media execution across markets.
The Regional Retail Media Lead is accountable for: Driving retail media as a core growth driver (not a siloed channel) Partnering closely with Commercial, Customer Marketing and in‑market teams Translating global frameworks into scaled, market‑relevant execution Maximising ROI, sales impact, and shopper conversion.
Key Responsibilities
- Strategy & Integration
- Own and evolve the regional retail media strategy across all brands and customers, aligned to global direction and regional growth priorities.
- Embed retail media into full‑funnel Connected Reach planning, ensuring integration across Paid, Social, Creator and Commerce touchpoints.
- Translate global retail media frameworks into practical, scalable hub and market playbooks.
- Ensure retail media is aligned to commercial priorities (JBP, customer plans, key events, innovation launches).
- Commercial & Customer Partnership
- Act as the primary media partner to Regional Commercial and Customer teams, ensuring retail media supports customer growth and joint business plans.
- Co‑develop retail media strategies with key regional and global customers/retailers, unlocking incremental investment and growth opportunities.
- Support markets in integrating retail media into customer negotiations and planning cycles.
- Drive clarity on roles and ways of working between Media, Commerce, and Shopper teams.
- Activation Enablement & Excellence
- Enable markets to deliver best‑in‑class retail media activation, aligned to the Retail Media Activation Framework (RMAF).
- Establish standardised planning, buying and optimisation approaches across retail media networks (RMNs).
- Drive test‑and‑learn agendas across platforms (e. g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness.
- Ensure strong linkage between media exposure and commerce outcomes (conversion, basket, sales uplift).
- Performance, Measurement & ROI
- Define and deploy a regional retail media measurement framework, covering: Sales impact and incrementality Return on Investment and efficiency Share of voice and visibility Shopper engagement and conversion.
- Drive adoption of closed‑loop measurement and retailer data integration.
- Provide clear performance reporting and actionable insights to regional and market stakeholders.
- Continuously optimise investment allocation across retailers and formats.
- Data, Tech & AI Enablement
- Accelerate adoption of retail media data, audiences and first‑party insights to improve targeting and effectiveness.
- Partner with Data & Mar Tech teams to scale automation, AI driven optimisation, and advanced attribution.
- Ensure markets leverage retailer data ecosystems and clean rooms where available.
- Governance, Compliance & Standards
- Ensure all retail media activity aligns with: DMC (Diageo Marketing Code) Trusted Marketplace (TMP) Data privacy and responsible marketing guidelines.
- Establish and enforce regional standards, playbooks and guardrails for execution.
- Proactively manage risk across platforms, data usage, and retailer partnerships.
- Partner & Agency Leadership
- Lead cross‑functional collaboration across: Regional Media Hub Commercial & Customer teams In‑market media and marketing teams Global retail media and digital teams.
- Manage and elevate agency and platform partner performance.
- Act as a leader with vision and influencer, driving adoption of retail media standard processes across markets.
- Capability Building & Community
- Build and lead a regional retail media community, driving knowledge sharing and gold standard.
- Identify capability gaps and support training, playbooks and upskilling across markets.
- Foster a test‑and‑learn, innovation‑led culture across the hub.
Experience/skills required
- 8–10+ years in retail media, digital media, e Commerce or shopper marketing
- Strong experience working with retailer platforms and RMNs (e. g., Amazon Ads, Criteo, Citrus Ad etc.)
- Proven track record of delivering commercial growth through media and commerce integration
- Experience operating in multi‑market, matrixed organisations
- Strong exposure to customer / commercial teams and JBP processes
- Technical Skills & Knowledge
- Deep understanding of: Retail media ecosystems and platforms
- Omnichannel shopper journeys
- Measurement, attribution and incrementality
- Strong grounding in: Data‑driven marketing and audience strategy
- Media effectiveness and ROI optimisation
- Regulatory and responsible marketing frameworks
- Leadership & Capability
Strong cross‑functional influencer, able to align Media, Commerce and Marketing Commercially driven, with a focus on revenue and growth outcomes Ability to operate at both strategic and hands‑on execution levels Collaborative leader comfortable working across global, regional and local teams
- Success Measures
- Growth in retail media contribution to revenue and ROI
- Quality and scale of retail media integration into Connected Reach plans
- Strong alignment with commercial priorities and customer plans
- Improved measurement maturity and closed‑loop attribution adoption
- Increased capability and consistency across markets
- Strong retailer partnerships and joint growth outcomes
- Full compliance with DMC, TMP and data standards
- Working with Us
- Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
- Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
- We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best.
- You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
- Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win.
- Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world.
Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love.
From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments.
By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.
Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry.
Today, that pioneering spirit lives on through our people.
Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills.
Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future.
You’ll be empowered to learn, grow, thrive, and make a lasting impact.
Worker Type : Regular Primary Location:1HQ Additional Locations
Job Posting Start Date
Retail Media Manager in London employer: Diageo Great Britain Ltd
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Our commitment to diversity and inclusion ensures that every employee feels valued and empowered to contribute their unique perspectives. With ample opportunities for personal and professional growth in the heart of London, you will be part of a dynamic team driving innovation in the marketing technology landscape, all while enjoying a competitive rewards package and the flexibility to balance your priorities.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diageo Great Britain Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diageo Great Britain Ltd are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diageo Great Britain Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Retail Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diageo Great Britain Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diageo Great Britain Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diageo Great Britain Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diageo Great Britain Ltd
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diageo Great Britain Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diageo Great Britain Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
