At a Glance
- Tasks: Lead brand activations and drive sales across key customers in Sheffield and Leeds.
- Company: Join the world's leading premium drinks company with a vibrant culture.
- Benefits: Flexible working, career growth opportunities, and a chance to work with iconic brands.
- Other info: Embrace diversity and be part of a supportive team that values your unique voice.
- Why this job: Make an impact by bringing beloved brands to life and connecting with consumers.
- Qualifications: Experience in hospitality or sales, strong communication skills, and a passion for brands.
The predicted salary is between 30000 - 40000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function:
Our Sales team love forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
We’re continuing to strengthen how we show up in the On Trade across the country. That means we are significantly expanding our field teams, investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships and delivering consistently in-market.
About the Role:
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities:
- Bring Diageo brands to life through engaging in-outlet activations such as menus, displays and events
- Build strong, trusted relationships with key On Trade customers in your territory
- Work closely with Commercial teams to grow sales and brand visibility
- Train and inspire venue teams to deliver great brand experiences to consumers
- Spot new opportunities in outlets and adapt plans based on what works best
You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands-on projects, learning opportunities and close collaboration with experienced commercial leaders.
Experience / Skills Required:
This could be the right opportunity for you if you have:
- Experience in hospitality, brand activation, sales or a customer-facing role
- A genuine passion for brands and creating engaging consumer experiences
- Strong relationship-building and communication skills
- The confidence to influence others and bring ideas to life
- The ability to run your time well and work towards clear targets
- A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
Brand Activation Ambassador - Sheffield & Leeds employer: Diageo España SA
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Brand Activation Ambassador in Sheffield & Leeds, you'll enjoy the opportunity to engage with iconic brands while receiving comprehensive support for your professional growth and development. Our commitment to diversity and flexibility ensures that every employee feels valued and empowered to thrive in their career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Ambassador - Sheffield & Leeds
✨Tip Number 1
Get to know the company inside out! Research Diageo's brands, values, and recent campaigns. This will help you connect your passion for brand activation with their mission during interviews.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups in Sheffield and Leeds. Building relationships with people in the field can open doors and give you insider info on job opportunities.
✨Tip Number 3
Show off your skills! Prepare a portfolio or case studies of past activations or sales successes. This tangible evidence of your experience can really impress hiring managers and set you apart.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Diageo.
We think you need these skills to ace Brand Activation Ambassador - Sheffield & Leeds
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand activation and consumer experiences shine through. We want to see that you genuinely care about the brands and can bring them to life!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in hospitality, sales, or customer-facing roles. We love seeing how your background aligns with what we're looking for!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, so we can easily see how you fit into our team and the role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the Brand Activation Ambassador role.
How to prepare for a job interview at Diageo España SA
✨Know the Brand Inside Out
Before your interview, dive deep into Diageo's brands. Familiarise yourself with their history, values, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to bringing these brands to life.
✨Showcase Your Relationship-Building Skills
As a Brand Activation Ambassador, building strong relationships is key. Prepare examples from your past experiences where you've successfully connected with customers or colleagues. Highlight your communication skills and how you’ve influenced others positively.
✨Be Ready to Discuss Activations
Think about engaging activations you've been involved in or ideas you have for Diageo's brands. Be prepared to discuss how you would create compelling in-outlet experiences that excite consumers and boost visibility. Creativity and strategic thinking are essential!
✨Demonstrate Your Passion for the Industry
Your genuine passion for brands and consumer experiences should shine through. Share what excites you about the drinks industry and how you stay updated on trends. This enthusiasm can set you apart and show that you're the right fit for the role.
