At a Glance
- Tasks: Lead global strategy for Tequila brands and drive innovative marketing campaigns.
- Company: Join Diageo, a leading premium drinks company with a vibrant culture.
- Benefits: Flexible working, career growth opportunities, and a chance to shape luxury experiences.
- Other info: Collaborate with diverse teams and make a real impact on iconic brands.
- Why this job: Be at the forefront of transforming the Tequila category in Global Travel Retail.
- Qualifications: Experience in marketing, strong strategic thinking, and a passion for premium brands.
The predicted salary is between 60000 - 80000 € per year.
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
About Global Travel at Diageo
Global Travel (GT) at Diageo is one of the most dynamic and fast-evolving markets in the world, engaging with over 1.9 billion international travellers every year. Operating across 19 countries and 29+ nationalities, we are a truly international, entrepreneurial, and agile business. Our ambition is bold: to lead Spirits as the fastest-growing and most dynamic category post-pandemic, while doubling the size of the category in Global Travel, accelerating our luxury portfolio, and transforming digital and retail experiences.
The Opportunity
Tequila is one of the biggest growth bets in Global Travel—and this role sits at the heart of that ambition. With Don Julio already the #1 Tequila brand in Global Travel (value) and Casamigos accelerating globally, we are shaping the future of the category through luxury, culture-first brand building, and breakthrough consumer experiences. The Senior Brand Manager – Tequila will lead the global strategy and execution of our Tequila portfolio, playing a pivotal role in scaling the category beyond the Americas and unlocking growth across key regions. This is a high-impact, high-visibility role, combining global brand strategy, innovation, luxury retail execution, and world-class partnerships.
Key Responsibilities
- Lead the Global Travel Tequila strategy and brand plans, ensuring sustained market share growth and premiumisation.
- Drive Don Julio and Casamigos growth, with a strong focus on luxury and recruitment.
- Champion the globalisation of Tequila, accelerating development across APAC, MENA, and beyond.
- Lead the F28 Marketing Business Plan (MBP) development in partnership with Global Brand Teams (GBT).
- Shape future growth drivers and contribute to a strong innovation pipeline.
- Translate global strategies into impactful Global Travel executions.
- Run best-in-class execution of the new Don Julio playbook (DJ Hacienda) through our agencies and our customer marketing team, evaluate performance and adapt tools accordingly.
- Lead Personalization Conscious Create Team (CCT) workstream with the Don Julio GBT to deliver best-in-class retail experiences, with rollout across priority locations.
- Deliver standout campaigns building on recent successes with a focus on innovation launches.
- Lead connection planning and media strategy, including major global moments.
- Deliver 360° consumer engagement across retail, digital, and experiential touchpoints.
- Work cross-functionally with customer marketing, commercial, finance, supply chain, and legal teams to ensure flawless execution.
- Build strong partnerships with Global Brand Teams and regional stakeholders.
What You’ll Deliver
- Market-leading brand plans that outpace competition.
- Breakthrough luxury and retail activations across global touchpoints.
- Strong commercial performance and share growth.
- Best-in-class consumer and shopper experiences in Global Travel.
- A future-ready Tequila category pipeline.
What You Bring
- Significant experience in marketing roles (brand, consumer, shopper, innovation or luxury).
- Proven ability to deliver impactful global or regional brand strategies.
- Strong commercial acumen and a “GM mindset”.
- Ability to translate insights into winning strategies.
- Experience navigating complex, fast-paced, and highly collaborative environments.
- A track record of leading projects end-to-end with excellence.
- Passion for culture-driven marketing and premium brands.
Why Join Us
- Work on one of Diageo’s most exciting and fastest-growing categories.
- Be part of a truly global, diverse, and entrepreneurial team.
- Lead iconic brands with strong cultural relevance.
- Shape the future of luxury in Global Travel Retail.
- Grow your career in a high-visibility role with real impact.
Our Culture
At Diageo, our purpose is to celebrate life, every day, everywhere. We are deeply committed to building an inclusive culture where everyone feels valued and can thrive. We welcome people from all backgrounds and experiences—and encourage you to bring your whole self to work. We also support flexible working arrangements, helping you perform at your best from day one.
Ready to Shape the Future of Tequila
If you're excited to lead one of the most strategic growth opportunities in Global Travel and create world-class brand experiences across the globe, we’d love to hear from you.
Senior Brand Manager Tequila employer: Diageo España SA
At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. As a Senior Brand Manager for Tequila in London, you'll have the opportunity to lead iconic brands in a dynamic market, while benefiting from career growth opportunities and flexible working arrangements that empower you to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Tequila
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, especially in the Tequila category, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior Brand Manager role. Highlight your experience in luxury brand marketing and your passion for innovative strategies that drive growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to the exciting future of Tequila at Diageo.
We think you need these skills to ace Senior Brand Manager Tequila
Some tips for your application 🫡
Show Your Passion for Tequila:When writing your application, let your love for tequila shine through! Share any personal experiences or insights you have about the brand and the category. This will help us see your genuine interest in the role.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight relevant experience that aligns with the Senior Brand Manager role. Use keywords from the job description to show us you understand what we're looking for.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Make it easy for us to see why you're the perfect fit for the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Diageo España SA
✨Know Your Tequila
Dive deep into the world of tequila before your interview. Familiarise yourself with the brands, especially Don Julio and Casamigos, and understand their unique selling points. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss how you would approach the global strategy for the tequila portfolio. Think about market trends, consumer behaviour, and how to drive growth in regions like APAC and MENA. Be ready to share specific examples from your past experiences that demonstrate your strategic planning skills.
✨Highlight Cross-Functional Collaboration
This role requires working with various teams, so be prepared to talk about your experience in cross-functional leadership. Share examples of how you've successfully collaborated with marketing, finance, and supply chain teams to execute brand strategies effectively.
✨Bring Your Passion for Culture-Driven Marketing
Diageo values culture-driven marketing, so express your passion for it during the interview. Discuss any relevant projects or campaigns you've worked on that highlight your ability to connect brands with cultural moments, especially in luxury retail settings.
