At a Glance
- Tasks: Lead brand growth and create impactful marketing strategies for our iconic rum brands.
- Company: Join Diageo, a global leader in premium drinks with over 200 brands.
- Benefits: Enjoy flexibility, competitive rewards, and a supportive work culture.
- Other info: Collaborate with diverse teams and grow your career in an inclusive environment.
- Why this job: Shape the future of celebrations and make a real impact on consumers worldwide.
- Qualifications: 5-7 years in marketing with a strong track record in brand management.
The predicted salary is between 56700 - 69300 £ per year.
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
About us: With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.
Purpose of the role: Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
Key Accountabilities:
- Deliver brand P&L, growth, market share, brand health and ROI targets across assigned brands and portfolio segments within the rum category.
- Own execution of the end-to-end consumer and shopper journey, bringing global growth drivers and innovation pipeline to life through locally relevant activation.
- Translate consumer, shopper and cultural insights into breakthrough activation plans that drive recruitment, penetration and loyalty.
- Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams to unlock growth opportunities.
- Monitor business performance and optimise investment effectiveness to maximise commercial outcomes.
Key Competencies:
- Consumer, Category, Shopper & Cultural Understanding with the ability to translate this into business realities.
- Brand Building & Activation Excellence.
- Commercial and Financial Acumen & Cross-Functional Leadership.
- Digital and AI literacy.
About you:
- Degree in Marketing, Business or related discipline.
- At least 5-7 years of marketing, commercial or FMCG experience, with a proven track record of delivering integrated campaigns and business results.
- Demonstrated brilliant execution to impeccably high standards and a deep personal accountability for great performance.
- Strong stakeholder management and project leadership skills – must have sufficient gravitas to present to and influence at a senior level.
- Exceptional ability to build and maintain genuine relationships based on mutual trust & respect.
Working with Us: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
Senior Brand Manager - Rum employer: Diageo España SA
At Diageo España SA, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and personal growth. As an Experiential Spirits Sales Associate in Greater London, you'll enjoy flexible working hours, comprehensive training, and the opportunity to engage with luxury brands while building meaningful relationships with customers. Join us to be part of a dynamic team that values your contributions and supports your professional development in the exciting world of premium beverages.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Rum
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Manager - Rum
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Diageo España SA from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Diageo España SA specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Diageo España SA
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Diageo España SA, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Diageo España SA you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Diageo España SA that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Diageo España SA, so think on your feet and don't hesitate to showcase your creativity!
