At a Glance
- Tasks: Lead sales and build relationships with customers across North Birmingham, Stoke, and Derby.
- Company: Join the world's leading premium drinks company with over 200 brands.
- Benefits: Flexible working, career growth opportunities, and a vibrant team culture.
- Why this job: Shape the future of celebrations while developing your sales skills in a dynamic environment.
- Qualifications: Experience in sales or outlet management, strong relationship-building skills.
- Other info: Embrace diversity and enjoy a supportive workplace that values your wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
About the Function
Our Sales team loves building relationships, connecting with customers to sell our much‐loved brands in new and vibrant markets. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms to reach new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us.
What are your responsibilities as Account Executive On Trade?
- The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area.
- Managing circa 250‐300 outlets directly, the primary objective is to deliver spirits and Guinness distribution and secure pouring agreements for the full Diageo portfolio.
- Coordinate performance across the sales territory – supporting roles within the city are: Sales Executives, Quality Executives, Brand Activation Ambassadors.
- Secure distribution & pouring agreements across circa 250‐300 outlets for the full Diageo portfolio.
- Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition.
- Develop customer relationships across your account base.
- Determine who manages new business opportunities within the team.
- Own the Route to Market (RTM) relationships for the city.
- Track and measure outlet performance and execution levels accurately.
- Ensure quality and serve standard of Guinness Draught with the support of the Quality Executive.
Required Qualities / Experience
- On Trade experience in a similar sales/activation led role or from the trade including outlet management.
- Strong ability to build strong relationships with customers and route to markets.
- Commercial competence – handle value, forecasting, and investment decisions.
- Knowledge of the city, the trade and the RTM relationships.
- Target driven – appetite and ambition to excel within a challenging target driven environment.
- Team coach – key member, coach and mentor of the city team.
- Organised – manage a host of priorities.
- Agile – comfortable adapting and flexing workloads to accommodate business needs.
Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least one year.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture where everyone feels valued and can belong is a crucial part of this. We embrace diversity in the broadest possible sense.
Feel inspired? Then this may be the opportunity for you.
Key Account Executive - North Birmingham, Stoke and Derby in London employer: Diageo España SA
Contact Detail:
Diageo España SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Executive - North Birmingham, Stoke and Derby in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy to reach out to current employees at your target companies. You never know who might help you land that Key Account Executive role!
✨Tip Number 2
Prepare for those interviews by researching the company and its brands. Understand their market position and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their growth and success.
✨Tip Number 3
Showcase your relationship-building skills! In sales, it’s all about connections. Be ready to share examples of how you've successfully built relationships in previous roles. This will demonstrate your ability to thrive as a Key Account Executive.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Key Account Executive - North Birmingham, Stoke and Derby in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how your passion aligns with our mission of transforming celebrations and building brands that consumers love.
Tailor Your CV: Make sure to customise your CV for the Key Account Executive position. Highlight relevant experience in sales and relationship building, especially in the On Trade sector, so we can see how you fit into our team.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. This helps us quickly understand what you bring to the table.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with us.
How to prepare for a job interview at Diageo España SA
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing. Understand their unique selling points and how they fit into the market. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Relationship Skills
As a Key Account Executive, building relationships is key. Prepare examples of how you've successfully developed customer relationships in the past. Be ready to discuss your approach to managing accounts and securing agreements.
✨Understand the Market
Familiarise yourself with the North Birmingham, Stoke, and Derby markets. Research local trends, competitors, and consumer behaviours. This will help you demonstrate your commercial competence and ability to adapt strategies to meet local needs.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you've had to manage multiple priorities or adapt to changing business needs. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
