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For Companies At a Glance
- Tasks: Lead the iconic Johnnie Walker brand and drive innovative marketing strategies.
- Company: Join Diageo, a global leader in premium drinks with a diverse culture.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Why this job: Shape the future of a beloved brand and make a real impact.
- Qualifications: Proven brand builder with strong leadership and strategic skills.
- Other info: Be part of an inclusive team that celebrates diversity and creativity.
The predicted salary is between 80000 - 100000 £ per year.
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
With a strong heritage in Global Travel Retail, Johnnie Walker is the #1 blended scotch in the market and also the #1 Blended Scotch globally. It is one of the most complex and globally scaled brands in the spirits industry, operating across all geographies and spanning the full spectrum of price tiers—from accessible offerings like Red Label in the Standard segment to the pinnacle of luxury with Blue Label. This breadth creates both a significant opportunity and a unique challenge: to drive consistent, sustainable growth while maintaining the brand’s equity and consistency at every level.
This role requires a bold creative Marketer but also an enterprise level business leader given Johnnie Walker’s strategic importance—both within Global Travel Retail and across Diageo. At its core, this role requires exceptional marketing instinct: the ability to develop and execute creatively to the highest standard across all touchpoints. This creative vision must be matched by strong commercial acumen and the credibility to lead the growth agenda across all various stakeholders and markets.
The role will lead a team of three direct reports. Given the scale and significance of the Johnnie Walker business in Global Travel Retail, this is a deliberately lean structure. As such, it requires a leader with a high degree of personal ownership, pace, and accountability—someone who can seamlessly move between setting bold creative direction and driving hands-on delivery, with the ambition and resilience to realise transformative growth.
Top Accountabilities:
- Beat Annual Operating Plan (Turnover & Profit)
- Beat the competition (Value Share and Brand Strength Score - Equity)
- Drive accelerated and sustainable value, recruitment and constant penetration
- Lead the development of annual strategies & plans, alongside multifunctional team(s)
- Creative development of the growth drivers for GT (from retail to media)
Qualifications and Experience Required:
- Bachelor’s degree qualification.
- World class proven brand builder.
- Experience in building talent, mentoring and leading teams.
- Proven success in leading a business in delivering a demanding P&L (GM mindset).
- Consistent track record of influencing across functions and markets.
- Strategic problem solver with deep consumer understanding.
- Highly driven, with a restlessness to win.
- Comfortable working in a fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
- Proven ability to inspire creative agencies to deliver best in class work.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Head of Johnnie Walker in London employer: Diageo España SA
Contact Detail:
Diageo España SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Johnnie Walker in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interview panel.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of Johnnie Walker in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the brand shine through! We want to see how much you love Johnnie Walker and the spirits industry. Share your personal connection or experiences that make you excited about this role.
Tailor Your CV: Make sure your CV is tailored specifically for this position. Highlight your experience in brand building and leadership, and don’t forget to mention any relevant achievements. We’re looking for someone who can drive growth and inspire teams, so show us how you’ve done that before!
Be Creative: This role is all about creativity, so don’t be afraid to showcase yours in your application. Whether it’s through a unique cover letter or an innovative approach to presenting your experience, we want to see how you think outside the box. Let your personality come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there. So, what are you waiting for? Get your application in!
How to prepare for a job interview at Diageo España SA
✨Know Your Brand Inside Out
Before the interview, dive deep into Johnnie Walker's history, values, and current market position. Understand their product range and recent marketing campaigns. This knowledge will not only impress but also help you align your vision with theirs.
✨Showcase Your Creative Vision
As a Head of Marketing, creativity is key. Prepare to discuss innovative ideas you've implemented in past roles. Bring examples of successful campaigns that demonstrate your ability to think outside the box and drive brand growth.
✨Demonstrate Commercial Acumen
Be ready to talk about your experience with P&L management and how you've driven profitability in previous roles. Use specific metrics to illustrate your success and show how you can apply this knowledge to enhance Johnnie Walker's performance.
✨Emphasise Leadership Skills
This role involves leading a lean team, so highlight your experience in mentoring and developing talent. Share stories that showcase your ability to inspire and motivate others, as well as how you've navigated challenges in a fast-paced environment.