Global Head of Portfolio & Advocacy Platforms

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Our purpose, celebrating life in all its moments, means that our brands are part of celebrations big and small. We believe living our purpose fully means embracing life completely.

In CDT, our objective is to provide extraordinary consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

Our global consumer digital vision is to win the upcoming wave of celebration, engaging and delighting audiences with outstanding experiences across all touchpoints. Our owned digital touchpoints and D2C platforms play a key role in delivering this vision, whilst ensuring we drive transformative value for Diageo across many areas, with access to data at the core.

We are transforming how we approach websites at scale, moving from a brand-led world to a more ‘consumer-centric, portfolio-led’ one. With this shift in approach, we have an opportunity to leverage our multi-brand/portfolio sites (like The-Bar and Malts.com) to bring together ‘non-branded’ consumer demand and connect consumers with the brands in our broader portfolio in a more relevant way, driving increased consumer and business benefits.

Key Responsibilities

• Define and lead the global website ecosystem strategy for The-Bar and Malts.com, working in close partnership with markets and brand teams to drive effective execution.
• Lead brand management (with a focus on strategic positioning and marketing capabilities) for The-Bar and Malts.com.
• Lead The-Bar and Malts.com Product Managers to translate vision into execution.
• Partner with global digital capability teams (including search, CRM, data, and analytics) to ensure seamless integration of all capabilities across The-Bar and Malts.com.
• Lead the annual marketing plan, cross-functional ways of working, content calendars, and media planning required to succeed for global strategy to local activation for The-Bar and Malts.com.
• Build the five-year roadmap for success of the platform to deliver key business goals, including: market launches, recruitment, retention, media efficiency, and consumer data acquisition.
• Partner with key markets to deploy The-Bar and Malts.com as per the roadmap.
• Define performance management approach (top KPIs, etc.), working with tagging & analytics team to implement.
• Lead external agencies and partners that are critical in the delivery of a ‘best-in-class’ The-Bar and Malts.com sites.
• Lead, develop, and inspire a high-performing global team spanning strategy, marketing, and platform leadership, building clear accountability and strong succession plans.

Qualifications and Experience Required

• Bachelor's or Master’s degree in a relevant field.
• 10+ years’ experience in brand and digital commerce business management roles within large multinational environments.
• Strong ability to influence, collaborate, achieve through and with others.
• Experience leading marketing communications and digital product management teams.
• Strong executional bias, and hands-on approach with a test & learn mentality.
• Experience navigating highly matrixed organizations with success.
• Consumer-first and executional mindset, with the ability to take insight from data and implement test and learns quickly, then scale if successful.
• Understanding of luxury brands and how they succeed an asset.
• Experience implementing omnichannel (digital to physical and vice versa) experiences an asset.
• Proven capability to deal with ambiguity, handles vision and purpose, knows how to lead prioritisation and decision-making process based on insights.
• A history of working across CRM, media, digital, culture, social and with external agencies.
• Deep personal accountability for great performance.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.