Brand Experience Manager, Tequila
Brand Experience Manager, Tequila

Brand Experience Manager, Tequila

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create immersive brand experiences for luxury spirits like Don Julio and Johnnie Walker.
  • Company: Join Diageo, the world's leading premium drinks company with a rich legacy.
  • Benefits: Collaborative culture, diverse team, and opportunities for personal growth.
  • Why this job: Shape the future of luxury spirits and make your mark in a dynamic industry.
  • Qualifications: Experience in luxury marketing and brand storytelling is essential.
  • Other info: Work in a fast-paced environment with high-profile stakeholders and innovative thinkers.

The predicted salary is between 36000 - 60000 £ per year.

The Brand Experience Manager will play a pivotal role in this transformation, ensuring the pinnacle brands of our luxury portfolio, Don Julio Tequila and Johnnie Walker Blue Label become the most talked about luxury spirits in the UK through immersive experiences and best in class execution.

Oversee Tequila and Whisky advocacy plans, working closely with Brand Ambassadors to elevate product education and storytelling.

Proven marketing experience, with a strong background in luxury retail execution, luxury marketing, experiential activations, and cultural brand building.

Consistent record in developing high-impact, immersive brand experiences tailored to premium audiences.

Ability to navigate fast-paced, entrepreneurial environments, with a keen sense for cultural trends, design excellence, and luxury aesthetics.

Experience leading cross-functional teams and managing relationships with high-profile stakeholders.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities.

Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Primary Location: London, England

Brand Experience Manager, Tequila employer: Diageo España SA

At Diageo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and innovation. As a Brand Experience Manager in London, you'll have the opportunity to shape luxury brand narratives while collaborating with talented professionals in a fast-paced environment, all while enjoying comprehensive employee growth opportunities and a commitment to sustainability.
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Contact Detail:

Diageo España SA Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Experience Manager, Tequila

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections you make, the better your chances of landing that dream job.

Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your past projects and experiences. This is your chance to demonstrate how you can elevate brand experiences and engage audiences, especially in the luxury market.

Tip Number 3

Prepare for interviews by researching the company and its brands. Understand their values, culture, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in being part of their team.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.

We think you need these skills to ace Brand Experience Manager, Tequila

Brand Management
Luxury Marketing
Experiential Activations
Cultural Brand Building
Product Education
Storytelling
Cross-Functional Team Leadership
Stakeholder Management
Market Trend Analysis
Immersive Experience Development
Luxury Retail Execution
Relationship Building
Entrepreneurial Mindset
Design Excellence

Some tips for your application 🫡

Show Your Passion for Luxury Brands: When you're writing your application, let your love for luxury brands shine through! Share specific experiences that highlight your connection to premium products and how you've engaged with them in the past.

Tailor Your Experience: Make sure to customise your application to reflect the skills and experiences that align with the Brand Experience Manager role. Highlight your background in luxury marketing and any relevant projects that showcase your ability to create immersive brand experiences.

Be Authentic: We want to hear your unique voice! Don’t be afraid to inject some personality into your application. Share your ideas and insights on cultural trends and how they relate to the luxury spirits market.

Apply Through Our Website: For the best chance of success, make sure you apply directly through our website. It’s the easiest way for us to see your application and get to know you better!

How to prepare for a job interview at Diageo España SA

Know Your Brands Inside Out

Before the interview, dive deep into the brands you'll be representing, especially Don Julio Tequila and Johnnie Walker Blue Label. Understand their histories, unique selling points, and current market positioning. This knowledge will not only impress your interviewers but also show your genuine passion for the role.

Showcase Your Experiential Expertise

Prepare to discuss specific examples of immersive brand experiences you've created in the past. Highlight how these experiences engaged audiences and drove brand loyalty. Tailor your stories to reflect the luxury market, demonstrating your understanding of high-end consumer expectations.

Demonstrate Cross-Functional Leadership

Be ready to talk about your experience leading cross-functional teams. Share instances where you successfully collaborated with various stakeholders, particularly in fast-paced environments. This will showcase your ability to navigate complex relationships and drive results in a dynamic setting.

Stay Ahead of Cultural Trends

Research current cultural trends related to luxury spirits and experiential marketing. Bring insights to the table during your interview, discussing how these trends can influence brand strategies. This will demonstrate your proactive approach and keen sense for what resonates with premium audiences.

Brand Experience Manager, Tequila
Diageo España SA

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