At a Glance
- Tasks: Lead strategic marketing initiatives to drive precision medicine diagnostics and enhance brand positioning.
- Company: Join Diaceutics, a pioneering company transforming patient access to treatments through innovative solutions.
- Benefits: Enjoy remote work, flexible hours, competitive salary, and comprehensive health benefits.
- Other info: Be part of a diverse, global team committed to innovation and collective success.
- Why this job: Make a real impact in healthcare by shaping market strategies and driving commercial success.
- Qualifications: Extensive experience in strategic marketing and leadership within B2B environments.
At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®. DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real‑world diagnostic testing data from a global network of laboratories.
The Vice President of Strategic Marketing owns the Strategic Marketing pillar at Diaceutics, spanning Insight, Brand & Proposition, and Product Marketing. The role defines where Diaceutics competes and how it wins, shaping market direction, segmentation and prioritisation, brand and category positioning, and the product marketing and go‑to‑market frameworks that translate the proposition into commercial outcomes.
What You Will Be Doing
- Operating Model Leadership
- Own and continuously evolve the Strategic Marketing operating model in alignment with CMPO direction and executive priorities.
- Define roles, capabilities, and accountabilities across Insight, Brand & Proposition, and Product Marketing.
- Build organisational capability, succession depth, and future readiness across the Strategic Marketing team.
- Market Insight & Segmentation
- Lead market understanding, segmentation, and prioritisation, with the Insight & Intelligence Manager acting as the operational engine.
- Own competitive intelligence, ensuring clear articulation of differentiation and strategic advantage.
- Lead market sizing and TAM expansion analysis to inform strategic prioritisation and investment decisions.
- Direct primary research design and customer insight methodologies that underpin strategic decision‑making.
- Translate insights into clear, actionable guidance for Corporate Strategy, Product, Growth Marketing, Sales Enablement, and the Executive Leadership Team.
- Brand & Category Leadership
- Define, own, and evolve the company’s brand positioning, ensuring clarity, consistency, and differentiation across all touchpoints.
- Establish and maintain a compelling brand narrative aligned with corporate strategy, growth ambitions, and long‑term value creation (including AdoptionOS category strategy).
- Act as the senior steward of brand standards, messaging frameworks, and value propositions across products, segments, and regions.
- Ensure messaging clearly communicates business value, customer outcomes, and differentiation, aligned to ARR and product‑led growth objectives.
- Lead a thought‑leadership strategy that strengthens brand authority and category credibility, in partnership with internal experts and industry stakeholders.
- Product Marketing & Go‑to‑Market
- Define and drive the product marketing strategy in close partnership with the Product organisation.
- Establish and govern go‑to‑market frameworks, solution positioning, and value narratives that drive adoption, expansion, and lifetime value.
- Shape the end‑to‑end product marketing approach across launches and the product lifecycle, translating the roadmap into cohesive, insight‑led narratives.
- Provide input to pricing strategy from a value‑based positioning and price‑perception perspective (with final decision rights held by Product).
- Enable the Product Marketing team to deliver effective launches, field enablement, and sales collateral anchored in clear positioning.
- Cross‑Functional Partnership & Decision Rights
- As a member of the Extended Leadership Team (ELT), bridge strategy and execution, reducing silos and driving operational excellence.
- Act as the final approver of positioning, messaging frameworks, and category strategy.
- Hold joint accountability with VP Growth Marketing for pipeline performance and revenue contribution.
- Share ownership with Product function for market insight, proposition development, and GTM readiness.
- Partner with sales leadership on proposition validation, enablement strategy, and GTM architecture (Tier 1 / 2 / 3).
- Co‑own customer value amplification with VP Growth Marketing, including narrative governance and advocacy positioning.
- Cadence & Reporting
- Own the insight calendar, aligned to the QGSR cycle.
- Deliver clear and timely reporting on Strategic Marketing performance to the Executive Committee.
- Define leading indicators (e.g., brand authority, segment penetration) and lagging indicators (e.g., pipeline and revenue contribution).
- Senior Leadership
- Build, lead, and develop a team of People Leaders and professionals across the Strategic Marketing team.
- Exemplify the One Diaceutics Leadership behaviours as a senior leader.
- Act as a trusted advisor and execution partner to the CMPO.
- Build strong, trusted relationships across the executive leadership team.
- Provide constructive challenge to senior stakeholders, using evidence‑based recommendations to influence priorities and decision‑making.
Measures of Success
- Brand & Category Leadership
- Brand authority signals (analyst recognition, share of voice in priority categories)
- Inbound lead share from ICP segments
- Adoption OS category narrative adoption (sales, partner, industry voice)
- Employee confidence in the narrative (internal pulse measure)
- Market Insight & Segmentation
- Adoption of insight outputs into strategic decisions (campaigns, ABM tiering, product launches)
- Quality and timeliness of primary research outputs feeding QGSR
- Segmentation rigour applied to TAM expansion analysis
- Product Marketing & GTM Effectiveness
- Product launch effectiveness (sales enablement readiness, sales cycle on new products, win rate on launched proposition)
- Product Marketing content adoption (BigTinCan metrics)
- Sales team confidence on positioning, messaging, and value articulation
- Shared Marketing Accountability
- Joint pipeline and revenue measures (shared with VP Growth Marketing) including pipeline created, pipeline velocity, and win rate
- Contribution to Quarterly Growth System Review insights, decisions, and corrective actions
- Cross‑functional collaboration quality with Product, Sales and Client Success
- People & Capability
- Team engagement and development
- Team capability and succession readiness
- Effectiveness of coaching and mentorship
Who We Are Looking For
You are a strong leader with extensive experience in strategic marketing, delivering measurable commercial impact as a senior leader, particularly in environments with a strong US client orientation. Successful candidates will operate, or have operated, in roles that shape key strategic decisions, involve budget control, and demonstrate significant executive team partnership. You will have responsibility for the performance of both direct and indirect reports in teams of senior professionals.
Skills And Competencies
- Proven track record: Extensive experience operating at senior level in brand, product marketing, and strategic marketing leadership within complex, scaling B2B organisations. Demonstrated success building and leading positioning, messaging, and GTM frameworks that translate into measurable commercial outcomes. Significant experience leading teams of leaders and professionals.
- Leadership capability: Led high‑performing teams, creating environments where people learn and grow, inspiring others to perform through coaching, feedback and transparent communication. Set ambitious goals and hold people to account for delivering results.
- Knowledge & expertise: Deep expertise across customer insight, segmentation, competitive intelligence, and market analysis, with ability to translate insight into clear narrative, prioritisation, and commercial impact. Experience in pharma, diagnostic, life sciences, or data‑led healthcare sectors. Familiarity with category‑creation strategy work (analogous to AdoptionOS) would be advantageous.
- Delivering with others: Excellent cross‑functional collaborator, with a strong understanding of and ability to influence the interdependencies that shape business competitiveness.
- Communication: Demonstrated excellent communication and presentation skills, engaging and influencing senior stakeholders, customers, partners, and internal teams.
- Agility: Proactive and positive approach to problem solving, making complex, high‑stakes decisions while supporting others to resolve complex issues using data, insight and sound judgement. Role‑model resilience and adaptability, comfortable managing through change in an environment of continuous improvement and ambiguity.
Life at Diaceutics
Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics. We exist because we Care Deeply about our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined to Make an Impact. We prioritize collective success and when we win, we Succeed Together. We are excited by change and driven by progress. We Don’t Stand Still. We are a multi‑cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community. We hire smart, fun people who care about our mission and about each other.
Training and development opportunities
- Remote, Virtual Working and Hybrid Working based on location to offices
- Flexible Working incl. Flex Day Program
- Share Incentive Plan
- Increase of Annual Leave with tenure
- Pension
- Healthcare (including Vision and Dental) and Additional Benefits
- Life Insurance
- Group Income Protection
- Enhanced Maternity and Sick Pay Provisions
- Robust Performance Management Framework and Individual Growth Plan
- Attractive Staff Referral Scheme
- Dedication to a positive working culture with regular health and wellbeing activities and an annual company get‑together
We are an equal opportunities employer and welcome applications from all suitably qualified persons.
Vice President of Strategic Marketing employer: Diaceutics PLC
At Diaceutics, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and collaboration across our global team. With a strong commitment to employee growth, we provide extensive training and development opportunities, flexible working arrangements, and a robust benefits package, ensuring that our employees thrive both personally and professionally while making a meaningful impact in the field of precision medicine.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of Strategic Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaceutics PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaceutics PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaceutics PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaceutics PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President of Strategic Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaceutics PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaceutics PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaceutics PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaceutics PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaceutics PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaceutics PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
