At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.
DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.
The Vice President of Strategic Marketing owns the Strategic Marketing pillar at Diaceutics, spanning Insight, Brand & Proposition, and Product Marketing. The role defines where Diaceutics competes and how it wins, shaping market direction, segmentation and prioritisation, brand and category positioning, and the product marketing and go-to-market frameworks that translate the proposition into commercial outcomes.
Reporting directly to the CMPO, this role carries single-point executive accountability for the Strategic Marketing pillar, alongside joint accountability with the VP Growth Marketing for overall marketing impact. Pipeline performance, conversion, and revenue contribution operate as an integrated system rather than as separate functions. The role serves as the final approver of positioning, messaging frameworks, and category strategy.
Strategic Marketing acts as the system connecting market insight, positioning, and product value to measurable commercial performance. It is the engine underpinning the Quarterly Growth System Review (QGSR), where market sizing, segmentation rigour, competitive intelligence, brand authority, and product launch effectiveness converge. The VP partners with Product on joint ownership of market insight, proposition, and GTM readiness, and with Sales on proposition validation and sales enablement strategy. The VP also partners with Corporate Strategy to ensure alignment between Corporate and Brand Strategy.
What you will be doing
Operating Model Leadership
- Own and continuously evolve the Strategic Marketing operating model in alignment with CMPO direction and executive priorities.
- Define roles, capabilities, and accountabilities across Insight, Brand & Proposition, and Product Marketing.
- Build organisational capability, succession depth, and future readiness across the Strategic Marketing team.
Market Insight & Segmentation
- Lead market understanding, segmentation, and prioritisation, with the Insight & Intelligence Manager acting as the operational engine.
- Own competitive intelligence, ensuring clear articulation of differentiation and strategic advantage.
- Lead market sizing and TAM expansion analysis to inform strategic prioritisation and investment decisions.
- Direct primary research design and customer insight methodologies that underpin strategic decision-making.
- Translate insights into clear, actionable guidance for Corporate Strategy, Product, Growth Marketing, Sales Enablement, and the Executive Leadership Team.
Brand & Category Leadership
- Define, own, and evolve the company’s brand positioning, ensuring clarity, consistency, and differentiation across all touchpoints.
- Establish and maintain a compelling brand narrative aligned with corporate strategy, growth ambitions, and long‑term value creation (including AdoptionOS category strategy).
- Act as the senior steward of brand standards, messaging frameworks, and value propositions across products, segments, and regions.
- Ensure messaging clearly communicates business value, customer outcomes, and differentiation, aligned to ARR and product‑led growth objectives.
- Lead a thought leadership strategy that strengthens brand authority and category credibility, in partnership with internal experts and industry stakeholders.
Product Marketing & Go-to‑Market
- Define and drive the product marketing strategy in close partnership with the Product organisation.
- Establish and govern go‑to‑market frameworks, solution positioning, and value narratives that drive adoption, expansion, and lifetime value.
- Shape the end‑to‑end product marketing approach across launches and the product lifecycle, translating the roadmap into cohesive, insight‑led narratives.
- Provide input to pricing strategy from a value‑based positioning and price‑perception perspective (with final decision rights held by Product).
- Enable the Product Marketing team to deliver effective launches, field enablement, and sales collateral anchored in clear positioning.
Cross‑Functional Partnership & Decision Rights
- As a member of the Extended Leadership Team (ELT), bridge strategy and execution, reducing silos and driving operational excellence.
- Act as the final approver of positioning, messaging frameworks, and category strategy.
- Hold joint accountability with VP Growth Marketing for pipeline performance and revenue contribution.
- Share ownership with Product function for market insight, proposition development, and GTM readiness.
- Partner with sales leadership on proposition validation, enablement strategy, and GTM architecture (Tier 1 / 2 / 3).
- Co‑own customer value amplification with VP Growth Marketing, including narrative governance and advocacy positioning.
Cadence & Reporting
- Own the insight calendar, aligned to the QGSR cycle.
- Deliver clear and timely reporting on Strategic Marketing performance to the Executive Committee.
- Define leading indicators (e.g. brand authority, segment penetration) and lagging indicators (e.g. pipeline and revenue contribution).
Senior Leadership
- Build, lead, and develop a team of People Leaders and professionals across the Strategic Marketing team.
- Exemplify the One Diaceutics Leadership behaviours as a senior leader.
- Act as a trusted advisor and execution partner to the CMPO.
- Build strong, trusted relationships across the executive leadership team.
- Provide constructive challenge to senior stakeholders, using evidence‑based recommendations to influence priorities and decision‑making.
Measures of Success
Brand & Category Leadership
- Brand authority signals (analyst recognition, share of voice in priority categories)
- Inbound lead share from ICP segments
- Adoption OS category narrative adoption (sales, partner, industry voice)
- Employee confidence in the narrative (internal pulse measure)
Market Insight & Segmentation
- Adoption of insight outputs into strategic decisions (campaigns, ABM tiering, product launches)
- Quality and timeliness of primary research outputs feeding QGSR
- Segmentation rigour applied to TAM expansion analysis
Product Marketing & GTM Effectiveness
- Product launch effectiveness (sales enablement readiness, sales cycle on new products, win rate on launched proposition)
- Product Marketing content adoption (BigTinCan metrics)
- Sales team confidence on positioning, messaging, and value articulation
Shared Marketing Accountability
- Joint pipeline and revenue measures (shared with VP Growth Marketing) including pipeline created, pipeline velocity, and win rate
- Contribution to Quarterly Growth System Review insights, decisions, and corrective actions
- Cross‑functional collaboration quality with Product, Sales and Client Success
People & Capability
- Team engagement and development
- Team capability and succession readiness
- Effectiveness of coaching and mentorship
Who we are looking for
You are a strong leader with extensive experience in strategic marketing, delivering measurable commercial impact as a senior leader, particularly in environments with a strong US client orientation.
Successful candidates will currently operate, or have operated, in roles that shape key strategic decisions, involve budget control, and demonstrate significant executive team partnership. You will have responsibility for the performance of both direct and indirect reports in teams of senior professionals.
Skills and Competencies
- Proven track record: You have extensive experience operating at senior level in brand, product marketing, and strategic marketing leadership within complex, scaling B2B organisations. You have demonstrated success building and leading positioning, messaging, and GTM frameworks that have translated into measurable commercial outcomes. You have significant experience leading teams of leaders and professionals.
- Leadership capability: You have led high performing teams, with a history of creating environments where people learn and grow, inspiring others to perform through coaching, feedback and transparent communication. You set ambitious goals and hold people to account for delivering results.
- Knowledge and expertise: You have deep expertise across customer insight, segmentation, competitive intelligence, and market analysis, with the ability to translate insight into clear narrative, prioritisation, and commercial impact. This experience will have been gained in the pharma, diagnostic, life sciences, or data‑led healthcare sectors. Familiarity with category‑creation strategy work (analogous to AdoptionOS) would be advantageous.
- Delivering with others: You are an excellent cross‑functional collaborator, with a strong understanding of and ability to influence the interdependencies that shape business competitiveness.
- Communication: You demonstrate excellent communication and presentation skills, with experience engaging and influencing senior stakeholders, customers, partners, and internal teams.
- Agility: You have a proactive and positive approach to problem solving, making complex, high‑stakes decisions while supporting others to resolve complex issues using data, insight and sound judgement. You role model resilience and adaptability and are comfortable managing through change in an environment of continuous improvement and ambiguity.
Life at Diaceutics
We are an equal opportunities employer and welcome applications from all suitably qualified persons.
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