Vice President of Growth Marketing

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end‑to‑end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.

DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.

The Vice President of Growth Marketing owns the Growth & Demand pillar at Diaceutics, spanning Demand & Pipeline, Account Engagement & Growth, and Customer Value Amplification (in partnership with the VP Strategic Marketing). The role translates strategic direction into measurable commercial outcomes, including pipeline generation, conversion, customer growth, and revenue contribution.

The VP owns the demand engine end‑to‑end across acquisition, lifecycle, Tier 1 and Tier 2 ABM, and partner‑led growth. The role connects Marketing to Sales, Customer Success, and the partner ecosystem, ensuring alignment between market engagement, pipeline creation, and revenue performance.

Reporting to the CMPO, the role carries single‑point executive accountability for the Growth & Demand pillar, alongside joint accountability with the VP Strategic Marketing for overall Marketing impact. Pipeline targets are set jointly with sales leadership, while conversion and lifecycle architecture sit with this role. The role holder works in close partnership with the VP Strategic Marketing as part of a single, integrated marketing system, ensuring strategy and execution operate in alignment rather than as separate functions.

What you will be doing:

Key responsibilities will include:

• Own and continuously evolve the Growth & Demand Marketing operating model in alignment with CMPO direction and executive priorities.
• Define roles, capabilities, and accountabilities across Demand, ABM, Lifecycle, Customer & Partner Marketing, and Marketing Operations.
• Build organisational capability, succession depth, and future readiness across the Growth & Demand Marketing team.

Demand Generation & Pipeline

• Own demand generation strategy and execution end‑to‑end, driving qualified pipeline, conversion, and revenue contribution.
• Design and deliver integrated, multi‑channel campaigns aligned to ICP segments, buying journeys, and revenue priorities.
• Own pipeline targets jointly with sales leadership, including conversion rates, sales cycle progression, and forecast accuracy contribution.

Account Based Marketing

• Define and lead the ABM strategy across Tier 1 (enterprise white‑glove) and Tier 2 (programmatic segment‑targeted) motions.
• Oversee ABM resources, driving bespoke multi‑thread engagement, executive orchestration, and pipeline velocity.
• Partner closely with Sales and Customer Success on joint account planning and deal momentum.
• Ensure ABM programmes are measurable, scalable, and aligned to revenue outcomes via engagement‑to‑pipeline‑to‑revenue attribution.

Lifecycle, Digital & Conversion Architecture

• Lead lifecycle marketing architecture and digital marketing automation strategy, ensuring effective use of channels, platforms, and data to drive engagement and conversion.
• Optimise digital performance across the customer journey, from awareness through to conversion and retention.
• Ensure scalable, data‑driven execution through strong processes, tooling, and governance (HubSpot architecture).
• Drive conversion‑design discipline across landing pages, lifecycle email, and web journeys.

Customer Marketing, Retention & Advocacy

• Own customer marketing programmes that support retention, expansion, and long‑term customer value, sharing accountability with VP Strategic Marketing on narrative governance.
• Develop advocacy programmes that amplify customer voice, strengthen credibility, and support growth through structured customer referencing and community.
• Build bespoke customer‑evidence assets, case studies, and reference programmes.

Channel, Partner & Ecosystem Marketing

• Develop and execute channel and partner marketing strategies that extend reach, accelerate growth, and strengthen ecosystem performance.
• Govern Marketing’s role across the four partner categories: pharma client co‑marketing & advocacy; technology & platform partners; diagnostic lab & CRO partners; industry analysts & influencers.
• Build and sustain senior‑level relationships with strategic OEM, platform, and ecosystem partners, leveraging joint GTM motion to extend reach and credibility.
• Track partner‑sourced and partner‑influenced pipeline as distinct attribution categories within demand reporting.

Events & Field Marketing

• Lead events and field marketing strategy, ensuring alignment to demand, ABM, and customer engagement objectives.
• Maximise the impact of congresses, webinars, podcasts, and field events as drivers of pipeline, relationships, and brand presence.
• Oversee programme execution and attribution of events and field marketing activity.

Marketing Operations Governance

• Govern Marketing operations standards, lifecycle definitions, attribution model, and reporting integrity.
• Partner with Commercial Operations on cross‑system standards across Salesforce, HubSpot, BigTinCan, and Snowflake.
• Own marketing performance dashboards, attribution reporting, and CAC, CPL, and pipeline efficiency discipline.

Sales Partnership & Enablement

• Partner with sales leadership on joint pipeline targets, conversion effectiveness, and deal velocity.
• Equip the Sales function with the content, tooling, and insight required to engage customers effectively, coordinating with Sales Enablement on execution.
• Ensure feedback loops between Sales and Marketing inform continuous improvement and ICP refinement.

Cadence & Reporting

• Drive Marketing’s contribution into the Quarterly Growth System Review (QGSR).
• Define and track key metrics across pipeline, conversion, CAC, retention, marketing‑influenced revenue, and ROI.
• Deliver clear, timely reporting to the Executive Leadership team and the wider organisation.

Senior Leadership

• Build, lead, and develop a team of People Leaders and professionals across the Growth Marketing team.
• Exemplify the One Diaceutics Leadership behaviours as a senior leader.
• Act as a trusted advisor and execution partner to the CMPO.
• Build strong, trusted relationships across the executive leadership team.
• Provide constructive challenge to senior stakeholders, using evidence‑based recommendations to influence priorities and decision‑making.

Measures of success:

Pipeline Generation

• MQL volume (ICP‑quality filtered) and MQL to SAL conversion
• Pipeline created (volume, quality, velocity) by GTM tier and by source
• Cost per MQL and cost per qualified pipeline, with clear trends over time

Account Engagement & Velocity

• Tier 1 ABM‑driven engagement depth, multi‑thread coverage, and win rate
• Average sales cycle on strategic accounts versus baseline
• Stage‑by‑stage deal velocity through the pipeline

Lifecycle & Conversion

• Lifecycle stage conversion rates and lifecycle marketing programme uptake
• Marketing‑influenced pipeline percentage
• Customer expansion pipeline and renewal motion contribution

Operational Discipline

• Forecast accuracy contribution and marketing ROI
• CAC trend and CAC payback period
• Marketing Operations governance KPIs including attribution integrity, dashboard adoption, and data quality

Shared Marketing Accountability

• Joint pipeline and revenue measures shared with VP Strategic Marketing
• Contribution to Quarterly Growth System Review decisions and corrective actions
• Cross‑functional collaboration quality with Sales, Customer Success, and Commercial Operations

People & Capability

• Team engagement and development
• Team capability and succession readiness
• Effectiveness of coaching and mentorship

Who we are looking for:

You are a strong leader with extensive experience in growth and demand marketing, delivering measurable commercial impact as a senior leader, particularly in environments with a strong US client orientation. You are comfortable owning a combined brand, demand, commercial, and partnership remit rather than a narrow demand‑only mandate.

Successful candidates will currently operate, or have operated, in roles that shape key strategic decisions, involve budget control, and demonstrate significant executive team partnership. You will have responsibility for the performance of both direct and indirect reports in teams of senior professionals.

Skills and competencies:

• Proven track record: You have extensive experience operating at senior level in growth, demand, and commercially driven Marketing leadership within complex, scaling B2B organisations. You have demonstrated success building and leading Marketing through high‑growth phases, including exit, acquisition, or category‑defining platform moments, translating into measurable commercial outcomes. You have significant experience leading teams of leaders and professionals.
• Leadership capability: You have led high performing teams, with a history of creating environments where people learn and grow, inspiring others to perform through coaching, feedback, and transparent communication. You set ambitious goals and hold people accountable for delivering results.
• Knowledge and expertise: You are data‑literate across attribution, engagement scoring, pipeline maths, lifecycle conversion analytics, and cohort analysis, and comfortable directing a Growth Marketing function rather than executing within it. You have working familiarity with HubSpot, Salesforce, BigTinCan, and account intelligence platforms such as 6sense or Demandbase. You are comfortable in marketing‑finance partnership on CAC, payback, and ROI discipline.
• Commercial acumen: You have familiarity with complex B2B enterprise and B2B2B sales cycles in healthcare or regulated environments, including pharma‑adjacent buying ecosystems. Experience marketing AI‑led or platform‑led propositions to clinical, enterprise, or commercial buyers would be advantageous.
• Delivering with others: You are an excellent cross‑functional collaborator, with a strong ability to influence interdependencies that shape overall business competitiveness. You have experience building and sustaining senior‑level relationships with strategic OEM, platform, and ecosystem partners, leveraging joint GTM motion and co‑marketing to extend reach and credibility.
• Communication: You demonstrate excellent communication and presentation skills, with experience engaging and influencing senior stakeholders, customers, partners, and internal teams.
• Agility: You have a proactive and positive approach to problem solving, making complex, high‑stakes decisions while supporting others to resolve complex issues using data, insight, and sound judgement. You role model resilience and adaptability and are comfortable managing through change in an environment of continuous improvement and ambiguity.

Life at Diaceutics

Culture is a powerful driver of Diaceutics’ success and growth. Our culture is an outcome of our ‘One Diaceutics’ Behaviors. These behaviors set out a promise and an expectation of what it means to work at – and with – Diaceutics.

We exist because weCare Deeplyabout our patients and customers. To Be Bold, we pioneer, we innovate, and we think big. We take responsibility, and we are driven and determined toMake an Impact. We prioritize collective success and when we win, weSucceed Together. We are excited by change and driven by progress. We Don’t Stand Still.

We are a multi‑cultural, diverse team spanning 16 countries around the world. All of our employees work remotely or in a hybrid model, collaborating together as a global community.

We hire smart, fun people who care about our mission and about each other. Some interesting points about us:

• Training and development opportunities
• Remote, Virtual Working and Hybrid Working based on location to offices
• Flexible Working incl. Flex Day Program
• Share Incentive Plan
• Increase of Annual Leave with tenure
• Pension
• Healthcare (including Vision and Dental) and Additional Benefits
• Life Insurance
• Group Income Protection
• Enhanced Maternity and Sick Pay Provisions
• Robust Performance Management Framework and Individual Growth Plan
• Attractive Staff Referral Scheme
• Dedication to a positive working culture with regular health and wellbeing activities and an annual company get‑together

We are an equal opportunities employer and welcome applications from all suitably qualified persons.

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