At a Glance
- Tasks: Lead digital content strategy and enhance user experiences on DHL.com.
- Company: Join DHL, a global leader in logistics with a vibrant culture.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Shape the future of digital interactions and make a real impact.
- Qualifications: 4-6 years in digital marketing with a focus on user experience.
The predicted salary is between 50000 - 60000 £ per year.
At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent the world over. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world.
Customer Solutions & Innovation (CSI) is DHL's cross-divisional commercial and innovation unit. We are responsible for managing about 100 of DHL's largest and most strategically important customers, providing them with sector expertise, best-in-class account management, and the most innovative products & solutions. Discover the unique, international spirit of DHL, where your commitment is recognized and rewarded.
Digital Customer Interactions & Sales focuses on creating outstanding digital interactions for our customers and enabling digital sales for our business units. This includes responsibility for our group website dhl.com, where we shape content strategy, technical platform development, and constantly evolve the most important customer journeys.
The Manager, Digital Content plays a pivotal role in shaping the future of DHL.com by identifying, shaping, and driving cross–Business Unit (xBU) spaces as a critical component of its evolution. This role ensures a clear differentiation between Business Unit (BU) and xBU experiences, enabling seamless navigation while reinforcing the distinct value propositions of each and delivering consistent, high‑quality customer experience across DHL.com.
As part of the DHL.com NextGen initiative, this role brings together business priorities and content strategies to deliver compelling, user‑centric experiences that engage prospects, support end‑to‑end customer journeys, and drive measurable growth through Digital Sales engines and BU transactional platforms.
What’s your role:
- Content strategy & experience: Define and deliver xBU content and experience strategies that translate to BU priorities and user needs to create clear narratives, structured journeys, and value‑driven digital experiences.
- Vision & roadmap: Define and drive the long‑term vision and roadmap for xBU content and UX, shaping a connected, xBU experience aligned to BU priorities.
- NextGen xBU workstream: Lead and evolve the DHL.com NextGen xBU workstream, advancing xBU spaces into engaging, future‑ready experiences.
- Authoring management: Provide guidance to a team of authors, ensuring effective prioritisation and delivery of xBU content across dhl.com.
- Project delivery & governance: Execute an end-to-end project delivery, including roadmaps, timelines, stakeholder management, risks, and budgets.
- Research, insights & optimisation: Conduct market, user, SEO & competitive research and apply a UX‑driven approach to continuously improve experiences through MVP, analytics, keyword analysis, usability testing and A/B testing.
- Business unit collaboration: Foster a strong partnership with our business counterparts across our DHL Business Units.
- Executive communication: Drive the creation of effective management communications (e.g. presentations) and ad-hoc requests from senior management.
What We’re Looking For:
- University degree in Business Administration, Marketing, or IT.
- At least 4-6 years’ experience in online marketing with a strong focus on digital user experience and content marketing, or closely related roles within the digital space.
- Proven experience defining, developing, and delivering customer-centric UX and content strategies across the full customer journey, with a clear focus on driving business value.
- Strong conceptual, strategic, and creative mindset, with the ability to work independently and solve complex problems.
- Solid understanding of digital marketing disciplines, particularly content marketing on websites, as well as SEO, SEA, social media advertising and marketing, and display advertising.
- Ideally, understanding and practical experience of Content Management Systems and platforms for multiple country/language website management, preferably Adobe Experience Manager.
- Hands-on knowledge of user research and testing methodologies, such as online focus groups, surveys, MVP development, A/B testing, and usability testing, with the ability to translate insights into data-driven decisions.
- Foundational experience working with website content management systems, ideally Adobe-based platforms.
- Excellent project management skills, including familiarity with different delivery approaches and the ability to determine when to apply agile versus traditional project management methods.
- Robust stakeholder management and communication capability.
- Proactive mindset with a willingness to go the extra mile!
- Fluency in English required.
If you have any questions regarding the job, please feel free to reach out to us. Submit your application in English including your CV, cover letter, academic records, and your reference letters (if applicable). Apply now! We are looking forward to your application!
As an equal opportunity employer, we welcome applications from everyone. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
CONNECTING PEOPLE. IMPROVING LIVES.
Manager, Digital Content (d/f/m) – DHL CSI DCIS in Bracknell employer: DHL
At DHL, we pride ourselves on fostering a dynamic and inclusive work environment that prioritises personal and professional growth. As a Manager in Digital Content, you will be part of a forward-thinking team in Bracknell, UK, where innovation meets collaboration, and your contributions are recognised and rewarded. With opportunities for continuous learning and a commitment to employee well-being, DHL is not just a workplace; it's a community dedicated to building the future of logistics together.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Digital Content (d/f/m) – DHL CSI DCIS in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DHL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DHL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DHL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DHL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Digital Content (d/f/m) – DHL CSI DCIS in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DHL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DHL:Show us that you’ve done your homework! In your application, briefly mention what you admire about DHL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DHL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DHL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DHL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
