At a Glance
- Tasks: Lead and optimise paid media strategy across 40+ European markets.
- Company: Join DHL Express, a globally recognised brand driving growth and innovation.
- Benefits: Competitive salary, performance bonuses, generous leave, and wellness support.
- Other info: Excellent training and career progression opportunities await you.
- Why this job: Shape paid media strategies and influence senior stakeholders in a global business.
- Qualifications: 6+ years in Paid Search/Social with strong analytical and communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: Southern Hub, Colnbrook, SL3 0BB (full time on-site)
At DHL Express, we don’t just deliver parcels—we deliver growth, innovation, and world‑class service for one of the world’s most recognised brands.
The Opportunity
As our Paid Media & Digital Campaign Manager, you will lead DHL Express’ paid media strategy across 40+ European markets, driving growth in B2B lead generation, ecommerce sales, in‑store conversions and customer service sales. This is a high‑visibility role where you’ll balance hands‑on campaign execution with strategic leadership - working closely with country teams, agencies and senior stakeholders to maximise performance, ensure efficient budget utilisation and scale best practices across diverse markets.
What You’ll Be Doing
- Lead & Optimise Paid Media
- Own and execute European paid media strategy across Google Ads, Meta, LinkedIn and Bing
- Plan, build, optimise and scale campaigns to drive ROAS, lead growth and ecommerce performance
- Monitor and manage budget allocation and pacing across markets, ensuring accurate spend and alignment to priorities
- Conduct audits across campaigns, tracking, audiences and landing pages to identify performance improvements
- Maintain best practice in campaign structure, naming conventions, tagging and audience management
- Collaborate & Influence
- Partner with marketing teams across markets, adapting support based on digital maturity (hands‑on execution vs strategic guidance)
- Manage and challenge agency partners to deliver against global KPIs
- Lead performance reviews, share insights and align stakeholders across local, regional and global teams
- Deliver training, frameworks and playbooks to improve capability and consistency across markets
- Drive Innovation & Growth
- Test and scale new opportunities across platforms, formats and emerging channels
- Run structured experiments and support adoption of advanced capabilities (e.g. enhanced conversions, audience matching)
- Collaborate with Marketing Technology, IT and analytics teams to ensure accurate tracking, tagging and scalable solutions
- Identify new tools, platforms and automation opportunities to improve performance and efficiency
- Deliver Operational Excellence
- Lead end‑to‑end campaign delivery for regional product launches
- Coordinate localisation and translation across markets
- Align paid media activity with CRM, retail and customer journey initiatives
- Contribute to dashboards, reporting and automation to enhance operational visibility
- Present performance insights and recommendations to senior stakeholders
What We’re Looking For
- 6+ years’ hands‑on experience in Paid Search and Paid Social (Google Ads, Meta, LinkedIn, Bing)
- Proven success driving B2B lead generation and ecommerce performance
- Experience managing budgets across multiple markets with strong focus on utilisation and ROAS
- Deep understanding of tracking, tagging and measurement (e.g. GA4, GTM, enhanced conversions)
- Experience managing agencies and working across complex stakeholder environments
- Strong analytical mindset with ability to translate data into actionable insights
- Confident communicator, able to simplify technical concepts for diverse audiences
- Highly organised, proactive and results‑driven
Why Join DHL Express?
- Competitive salary and performance‑based bonus
- Company Car or Car Allowance
- Annual Bonus Scheme
- Generous annual leave allowance (increasing with service) and the option to purchase additional annual leave
- Excellent pension scheme and life assurance
- Enhanced maternity pay and company sick pay
- Access to wellbeing programmes and mental health support
- Discounts across retail, fitness and entertainment
- Outstanding training and career progression opportunities
Make an Impact
This is your chance to shape paid media across an entire region, influence senior stakeholders, and drive innovation at scale in a truly global business. If you’re passionate about performance marketing and ready to take ownership of a high-impact European role—we’d love to hear from you. Apply now and help us deliver excellence, every day.
Privacy Notice: DHL International (UK) Ltd, act as a “Data Controller” and as per our responsibilities in line with the General Data Protection Regulations (GDPR) we take data protection very seriously and understand the importance of protecting your privacy and Personal Information. We collect and use your Personal Information in accordance with our Privacy Policy which will be supplied to you as part of our recruitment process.
Digital Marketing Manager - Paid Media & Digital Campaign in Colnbrook employer: DHL Express
At DHL Express, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and growth. As a Digital Marketing Manager in our Southern Hub, you'll benefit from competitive salaries, performance-based bonuses, and outstanding training opportunities, all while working in a collaborative environment that values your contributions across 40+ European markets. Join us to make a significant impact in a global business that prioritises employee wellbeing and career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Paid Media & Digital Campaign in Colnbrook
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at DHL or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate how you’ve driven growth and performance. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in paid media. Be ready to discuss how you would approach campaign optimisation and budget management across multiple markets—this is key for a role like the one at DHL.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at DHL Express.
We think you need these skills to ace Digital Marketing Manager - Paid Media & Digital Campaign in Colnbrook
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with paid media, B2B lead generation, and any specific platforms mentioned in the job description. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our team. Be sure to mention any relevant achievements that demonstrate your ability to drive growth and innovation.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to inform your decisions in past roles. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at DHL Express
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and lead generation figures. Be ready to discuss how you've optimised campaigns in the past and what results you achieved.
✨Showcase Your Strategic Mindset
This role requires balancing hands-on execution with strategic leadership. Prepare examples of how you've led paid media strategies across multiple markets. Highlight your experience in managing budgets and aligning priorities to show you're ready for this high-visibility position.
✨Familiarise Yourself with Tools
Make sure you're well-versed in tools like Google Ads, Meta, LinkedIn, and Bing. Be prepared to discuss your experience with tracking and tagging, especially GA4 and GTM. This will show that you can hit the ground running and contribute to operational excellence.
✨Communicate Clearly
You'll be working with diverse teams and stakeholders, so practice simplifying complex concepts. Think about how you can convey technical information in an accessible way. This will demonstrate your ability to collaborate effectively and influence others.
