DFTO is seeking a Marketing Insights & Evaluation Manager to drive a national, evidence-based approach to rail marketing evaluation. You will partner with TOCs, Rail Delivery Group and external suppliers to establish best practice and improve analytical capability, shaping investment decisions and returns on marketing campaigns.
The role focuses on robust evaluation, stakeholder management and clear communication of insights to senior audiences, with a view to raising industry-wide standards and
National Marketing Insights & Evaluation Manager employer: DfT Operator Limited
DfT Operator Limited is an exceptional employer, offering a dynamic work environment in the North of England where legal professionals can thrive. With a strong focus on employee growth and development, the company provides opportunities for training and collaboration with experienced legal teams across various locations. The inclusive work culture fosters innovation and ensures that every team member plays a vital role in shaping the future of public transport law.
