Branch General Manager in Sunderland

Your new role as a Branch General Manager at DFS involves leading your team to deliver an exceptional customer experience while driving the success and performance of your store. You will create a positive, welcoming space where customers feel at home and colleagues are supported to grow and thrive.

This is a hands-on leadership role where you will inspire your team, make smart commercial decisions, and champion our values: Think Customer, Be Real, and Aim High.

What you will be doing:

• Leading your team to deliver a seamless customer experience.
• Using customer feedback and performance data to continuously raise the bar.
• Owning your store's financial and operational performance from sales targets to safety and compliance.
• Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
• Coaching and developing your team through regular one-to-ones, training, and growth plans.
• Bringing your store to life by keeping layouts inspiring and the experience consistent.
• Communicating clearly and confidently so everyone knows what’s expected and why it matters.
• Connecting with your local community to truly own your town, building awareness, engagement, and long-term success.
• Managing your team's schedule to ensure the right coverage while supporting work-life balance.

The role is for you if:

• You are a strong people leader with the confidence to make decisions, motivate others, and manage change.
• Retail management experience is a bonus - but if you have great communication skills, a passion for customer experience, and the drive to make things happen, we want to hear from you.

Interview process:

• A phone chat - this will be a quick intro with our Talent Team.
• 1st face-to-face interview with a People Partner and Regional Manager.
• 2nd face-to-face interview with your Divisional Director.
• For our top 35 stores, you may also meet our Retail Director for an informal chat.

About DFS:

Did you know a DFS sofa is in one-third of Britain’s homes? Since 1969, we have been creating and selling sofas that reflect people's unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible, and sustainable manner.

We are the UK’s leading sofa retail specialist, but here’s the secret to our success - our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer, and Be Real.

Across our Group, we are committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.

DFS Benefits:

• A competitive salary based on the size of the store, as well as a bonus based on store turnover and a KPI related bonus.
• Car Allowance.
• 30% colleague discount across DFS and Sofology products.
• Generous holiday allowance (with the option to buy more).
• Enhanced family leave and a paid volunteering day.
• Leadership development programmes and ongoing training.
• Wellbeing support, including healthcare, an EAP, and discounted gym memberships.
• Group pension and Sharesave scheme.
• Life assurance and company sick pay.