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- Tasks: Engage with customers, helping them find the perfect sofa or home accessory.
- Company: DFS is the UK's leading sofa retailer, known for comfort and style since 1969.
- Benefits: Enjoy flexible shifts, monthly bonuses, discounts, and great holiday allowances.
- Why this job: Join a fun, inclusive team where your passion for service makes a real impact.
- Qualifications: No sales experience needed; just bring your friendly attitude and willingness to learn.
- Other info: We welcome diverse applicants and offer support throughout the interview process.
The predicted salary is between 24000 - 36000 £ per year.
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As a Retail Sales Advisor at DFS, you are the heartbeat of our store, greeting customers and guiding them to help them find their thing, be it a sofa, a bed or those little finishing touches that make their house a home. With your passion for great service and love for our products, youll bring comfort and joy into every customers home.
Lets be real – we understand lifes busy. Thats why we offer flexible shifts to help you balance your job with life outside of the store – If the advertised hours dont quite fit for you, apply and lets work together to find the hours that work just right.
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, were not just a place where everyone is welcome – were a place where everyone truly belongs.
What you\’ll be doing
We always Aim High and were crystal clear on how to make our customers feel at home. With your friendly service and natural instincts for helping them find exactly what they need, you\’ll be hitting (and smashing!) your sales numbers in no time.
- Customer connection: Youll create a warm and welcoming environment, building natural connections with customers and truly listening to what theyre looking for, delivering expert advice to every customer, every time.
- Passionate about product: Well teach you everything there is to know about our products, so you can confidently recommend the best options and demonstrate your expertise to our customers.
- Sales success: Youll guide customers through the buying journey, identifying and recognising what they are looking for through really great questions to help them find the perfect fit for their home.
- Offer honest advice and accuracy: At DFS, we believe in being real with our customers. Youll offer honest advice, guiding customers to the best options without overpromising, building trust and confidence. Youll ensure order accuracy with careful attention to detail and clear communication, delivering a seamless experience.
- Store pride: Youll keep our showroom looking stunning, ensuring everything is beautifully displayed and that our customers are getting a consistent journey no matter what store they visit.
- Team spirit: At DFS, our values are at the core of everything we do. We play to win for the same team,sharing tips, supporting each other, and creating a fun environment where both customers and colleagues love to be.
The role is for you if…
Were after someone whos friendly, approachable, and enjoys connecting with people. No sales experience? No worries! Trust us, weve got all the training youll need. If you\’re ambitious with heart, with a touch of wit, wed love to meet you.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you\’re comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
Telephone Chat – Our talent team will get to know you.
Face-to-Face Interview – You and our Store Manager will get to know each other.
For some handy details and a helpful Q&A, visit:
(All roles are subject to satisfactory references and DBS checks.)
About DFS
Did you know a DFS sofa is in one-third of Britains homes?
Since 1969, weve been creating, marketing, and selling sofas that reflect peoples unique styles and tastes. Weve always led the market, bringing comfort and great design to communities both online and in person.
Were the UKs leading sofa retail specialist, but heres the secret to our success – its our people. Theyre at the heart of what we do, and together, theyre crafting us towards our ambitious future.
- Retail Bonus Scheme: Earn monthly bonuses and uncapped commission.
- Growth and Training: Learn new skills and develop your career with us.
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family – and savings at big brands like Sainsburys, ASOS, and IKEA.
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
- Pension and Savings: Join our Group Pension and Sharesave schemes.
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
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Retail Sales Advisor employer: DFS
Contact Detail:
DFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor
✨Tip Number 1
Familiarise yourself with DFS products before your interview. Knowing the range of sofas, beds, and accessories will help you speak confidently about them and show your passion for the brand.
✨Tip Number 2
Practice your customer service skills by engaging with friends or family. Role-playing different scenarios can help you develop your ability to connect with customers and provide tailored advice.
✨Tip Number 3
Research DFS's company culture and values. Understanding their commitment to inclusivity and teamwork will allow you to align your responses during the interview with what they value in their employees.
✨Tip Number 4
Prepare questions to ask during your interview. This shows your interest in the role and helps you gauge if the company is the right fit for you, especially regarding flexible shifts and team dynamics.
We think you need these skills to ace Retail Sales Advisor
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand what DFS is looking for in a Retail Sales Advisor. Highlight your customer service skills and any experience you have in retail, even if it's informal.
Tailor Your CV: Make sure your CV reflects the qualities mentioned in the job description. Emphasise your friendly nature, ability to connect with people, and any relevant experience that showcases your passion for great service.
Craft a Compelling Cover Letter: Write a cover letter that expresses your enthusiasm for the role and the company. Mention how your values align with DFS's commitment to inclusivity and customer satisfaction, and share specific examples of how you've provided excellent service in the past.
Prepare for Competency Questions: Since the interview process includes competency-based questions, think about scenarios where you've demonstrated teamwork, problem-solving, and customer engagement. Prepare concise stories that highlight your skills and experiences relevant to the role.
How to prepare for a job interview at DFS
✨Show Your Passion for Customer Service
As a Retail Sales Advisor, your ability to connect with customers is key. Be prepared to share examples of how you've provided excellent service in the past, and express your enthusiasm for helping people find the perfect products for their homes.
✨Demonstrate Product Knowledge
While you may not have prior sales experience, showing a genuine interest in learning about DFS products can set you apart. Research their offerings beforehand and be ready to discuss what makes their sofas and beds unique.
✨Practice Active Listening
During the interview, focus on listening carefully to the questions asked. This will help you respond thoughtfully and show that you value communication, which is essential for building connections with customers.
✨Emphasise Team Spirit
DFS values teamwork, so be sure to highlight any experiences where you've worked collaboratively with others. Share how you contribute to a positive environment and support your colleagues, as this aligns with their company culture.