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- Tasks: Connect with customers and create a welcoming store environment.
- Company: Join DFS, the UK's leading sofa retail specialist.
- Benefits: Earn uncapped commission, enjoy discounts, and receive generous holiday allowance.
- Why this job: Make a real impact by helping customers feel at home.
- Qualifications: No sales experience needed; just bring your personality and drive.
- Other info: Flexible working hours and ongoing training for career growth.
The predicted salary is between 11 - 13 £ per hour.
Job Type: Permanent
Job Sector: Sales
Region: South East
Location: Eastbourne
Salary Description: £12.21 per hour with OTE of £35,000 per year, plus benefits
Posted: 16/01/2026
Recruiter: DFS
Job Ref: dfs/TP/113835/3134
About DFS
At DFS, you’re not just selling sofas - you’re helping people feel at home. Whether it’s a bed, mattress or a comfy sofa, you’ll bring your passion for service and help customers feel right seen and heard. We know life doesn’t stop when your shift starts, from school runs, to study time or just needing balance. That’s why we offer flexible working patterns to help you make it all work. If the hours listed don’t quite fit, apply anyway and let’s chat.
This role puts your earning potential in your hands. With a great basic salary and uncapped commission on everything you sell: the more you sell, the more you earn. On top of that, we offer a monthly NPS bonus, based on how happy our customers are with your team’s service.
Did you know a DFS sofa is in one-third of Britain’s homes? Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner. We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer and Be Real.
Across our Group, we’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail. We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn’t quite match the specification, we’d still really love to hear from you.
What you’ll be doing:
- Connecting with our customers and creating a warm, welcoming space in store.
- Recommending our amazing products through real, honest conversations – ensuring our customers know everything they need to know about the product and the optional extras we have available.
- Taking pride in your space, keeping the store looking great and feeling like a great place to visit.
- Being part of a supportive, fun team that celebrates each other and shares success.
The role is for you if…
Never worked in sales before? No problem – we’ll give you all the training you need. If you’ve got the confidence to chat, the curiosity to learn, and the drive to do your best, we’ll show you the ropes. We’re after team players who bring personality, take pride in doing a great job, and get a buzz from helping customers feel right at home. If that sounds like you, we’d love to meet you.
Interview process:
We want to make the process work for you, so let us know if you need any adjustments before your interview. Here’s what to expect:
- A phone chat – this will be a quick intro with our Talent Team.
- An in‑store interview – this will be an interview with your future Manager.
For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site.
DFS Benefits:
- You’ll earn uncapped commission on sofas, beds, mattresses, and extras – the more you sell, the more you earn. Plus, a monthly bonus rewards your store’s customer service.
- With a great basic salary, your earning potential is in your hands.
- 30% colleague discount across DFS and Sofology products.
- Generous holiday allowance (plus the option to buy more).
- Enhanced family leave and a paid volunteering day to give back to causes important to you.
- Ongoing training and career development – whether you want to sharpen your skills or step into a new role.
- Wellbeing support, including access to healthcare services, an Employee Assistance Programme, and discounted gym memberships.
- Group pension and Sharesave scheme.
- Life assurance and company sick pay – giving you extra peace of mind.
Retail Sales Advisor - 30 Hours in Eastbourne employer: DFS
Contact Detail:
DFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor - 30 Hours in Eastbourne
✨Tip Number 1
Get to know DFS and its products inside out! When you walk into that interview, show your passion for helping customers find their perfect sofa or bed. The more you know about what you're selling, the better you'll connect with customers and impress your future manager.
✨Tip Number 2
Practice your people skills! Since this role is all about connecting with customers, try chatting with friends or family about their preferences in home decor. This will help you feel more comfortable and confident when it comes to real conversations in-store.
✨Tip Number 3
Be yourself during the interview process! DFS values authenticity, so let your personality shine through. Share your experiences and how they relate to creating a welcoming environment for customers – it’ll make you stand out!
✨Tip Number 4
Don’t forget to ask questions! Show your interest in the company culture and the team dynamics. This not only helps you gauge if it's the right fit for you but also demonstrates your enthusiasm for joining the DFS family. And remember, apply through our website for the best chance!
We think you need these skills to ace Retail Sales Advisor - 30 Hours in Eastbourne
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for helping customers feel at home.
Tailor Your Application: Make sure to tailor your application to the Retail Sales Advisor role. Highlight any relevant experience or skills that align with our values of aiming high and thinking customer.
Keep It Clear and Concise: We appreciate a straightforward approach. Keep your application clear and to the point, making it easy for us to see why you’d be a great fit for our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at DFS
✨Know Your Products
Before your interview, take some time to familiarise yourself with DFS's range of products. Understand the features and benefits of sofas, beds, and mattresses. This will help you engage in meaningful conversations during the interview and show your passion for helping customers find the right fit.
✨Showcase Your People Skills
DFS values customer connection, so be ready to demonstrate your ability to create a warm and welcoming atmosphere. Think of examples from your past experiences where you've successfully interacted with customers or worked as part of a team. This will highlight your personality and team spirit.
✨Emphasise Flexibility and Adaptability
Since DFS offers flexible working patterns, be prepared to discuss how you can adapt to different schedules. Share any experiences where you've balanced multiple commitments, like school or family, to show that you can thrive in a dynamic environment.
✨Align with Their Values
Familiarise yourself with DFS's core values: Aim high, Think Customer, and Be Real. During the interview, weave these values into your responses. For instance, share how you aim high in your personal goals or how you prioritise customer satisfaction in your previous roles.
