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For Companies At a Glance
- Tasks: Lead a team to create an exceptional customer experience and drive store performance.
- Company: Join DFS, the UK's leading sofa retail specialist with a focus on people and culture.
- Benefits: Competitive salary, bonuses, generous discounts, and extensive wellbeing support.
- Why this job: Inspire your team and make a real impact in a fun, inclusive environment.
- Qualifications: Strong leadership skills and a passion for customer experience; retail management experience is a plus.
- Other info: Dynamic career growth opportunities and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Your new role
As a Branch General Manager at DFS, you’ll lead your team to deliver an exceptional customer experience while driving the success and performance of your store. You’ll create a positive, welcoming space where customers feel at home and colleagues are supported to grow and thrive. This is a hands‑on leadership role where you’ll inspire your team, make smart commercial decisions, and champion our values: Think Customer, Be Real, and Aim High.
What you’ll be doing
- Leading your team to deliver a seamless customer experience.
- Using customer feedback and performance data to continuously raise the bar.
- Owning your store’s financial and operational performance from sales targets to safety and compliance.
- Creating a fun, inclusive, and high‑performing team culture where everyone feels valued.
- Coaching and developing your team through regular one‑to‑ones, training, and growth plans.
- Bringing our stores to life keeping layouts inspiring and the experience consistent.
- Communicating clearly and confidently so everyone knows what’s expected and why it matters.
- Connecting with your local community to truly own your town, building awareness, engagement, and long‑term success.
- Managing your team’s schedule to ensure the right coverage while supporting work‑life balance.
The role is for you if…
You’re a strong people leader with the confidence to make decisions, motivate others, and manage change. Retail management experience is a bonus – but if you’ve got great communication skills, a passion for customer experience, and the drive to make things happen, we want to hear from you.
Interview process
We want to make the process work for you, so let us know if you need any adjustments before your interview. Here’s what to expect:
- A phone chat – this will be a quick intro with our Talent Team.
- 1st face‑to‑face interview with a People Partner and Regional Manager.
- 2nd face‑to‑face interview with your Divisional Director.
- For our top 35 stores, you may also meet our Retail Director for an informal chat.
About DFS
Did you know a DFS sofa is in one‑third of Britain’s homes? Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner. We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim High, Think Customer and Be Real. Across our Group, we’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
DFS Benefits
- A competitive salary based on the size of the store, as well as a bonus based on store turnover and a KPI‑related bonus.
- Car Allowance.
- 30% colleague discount across DFS and Sofology products.
- Generous holiday allowance (with the option to buy more).
- Enhanced family leave and a paid volunteering day.
- Leadership development programmes and ongoing training.
- Wellbeing support, including healthcare, an EAP, and discounted gym memberships.
- Group pension and Sharesave scheme.
- Life assurance and company sick pay.
Branch General Manager in Bradford employer: DFS
Contact Detail:
DFS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Branch General Manager in Bradford
✨Tip Number 1
Get to know the company culture before your interview. Check out DFS's values like 'Think Customer' and 'Aim High'. This way, you can show how you align with their mission and make a great impression!
✨Tip Number 2
Practice your leadership stories! Think of times when you motivated your team or made tough decisions. These real-life examples will help you shine during those face-to-face interviews.
✨Tip Number 3
Don’t forget to ask questions! Show your interest in the role by asking about team dynamics or how they measure success. It’s a great way to connect and demonstrate your enthusiasm for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find loads of resources to help you prepare for the interview process.
We think you need these skills to ace Branch General Manager in Bradford
Some tips for your application 🫡
Show Your Passion for Customer Experience: When writing your application, let your enthusiasm for delivering exceptional customer experiences shine through. Share specific examples of how you've gone above and beyond to meet customer needs in previous roles.
Highlight Your Leadership Skills: As a potential Branch General Manager, we want to see your leadership style! Talk about your experience in coaching and developing teams, and how you've created a positive, inclusive culture in past positions.
Be Real and Authentic: We value authenticity at DFS, so don’t be afraid to show your true self in your application. Use a conversational tone and share personal anecdotes that reflect our core values: Think Customer, Be Real, and Aim High.
Apply Through Our Website: Make sure to submit your application through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at DFS
✨Know Your Values
Before your interview, take some time to really understand DFS's core values: Think Customer, Be Real, and Aim High. Prepare examples from your past experiences that demonstrate how you embody these values in your leadership style. This will show that you're not just a fit for the role, but also for the company culture.
✨Showcase Your Leadership Skills
As a Branch General Manager, you'll be leading a team, so it's crucial to highlight your people management skills. Think of specific instances where you've motivated a team or managed change effectively. Be ready to discuss how you create an inclusive and high-performing team culture.
✨Prepare for Data-Driven Discussions
DFS values performance data, so come prepared to discuss how you've used customer feedback and performance metrics to drive improvements in your previous roles. Bring examples of how you've raised the bar in customer experience and operational performance.
✨Engage with the Community
Since connecting with the local community is part of the role, think about ways you've engaged with customers or built relationships in your previous positions. Be ready to share ideas on how you would own your town and enhance DFS's presence in the community.
