At a Glance
- Tasks: Support digital marketing strategies and optimise campaigns across various platforms.
- Company: Join DFS Group, a vibrant community of brands focused on creating beautiful living spaces.
- Benefits: Enjoy 23 days holiday, health plans, discounts, and professional development opportunities.
- Other info: Access to learning resources and structured induction for career growth.
- Why this job: Make an impact in digital marketing while growing your skills in a supportive environment.
- Qualifications: Experience with digital marketing tools and strong analytical skills are preferred.
The predicted salary is between 33750 - 41250 £ per year.
At DFS Group, we’re proud to help people create spaces they love to live in.
- We’re home to DFS, Sofology, and The
- Sofa
- Delivery
Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team.
From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do.
They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other.
It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger.
The effort feels worth it.
It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
About the role
The Assistant Digital Marketing Manager will support in the planning, execution and optimisation of paid digital marketing strategy, across our display, social and video channels.
Working closely with the Group Digital Marketing Manager, they will help to deliver impact to digital campaigns to drive customer awareness, engagement and conversion.
This role will require strong collaboration skills as working across the marketing, commercial & web teams to ensure our digital marketing campaigns are not only fit for digital platforms, but also joined up and aligned with the wider business.
- What you’ll be responsible for
- Managing the day to day campaign planning and set up, working closely with agency partners for both media and creative
- Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results
- Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps
- Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets
- Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms
- Providing technical expertise within the team on ad platforms and feed management
- Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business
- Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i. e.
Smartly).
- We’re looking for someone who has
- Experience with the use of CM360, DV360, GA4, Smartly and media ad platforms (inc. Meta, Pinterest, Google Ads)
- Experience managing an external agency
- Ability to manage feed based marketing activity, making optimisations to the feed & briefing relevant development work required
- Ability to report on digital marketing metrics & using the data to make optimisation decisions (including A/B testing)
- Briefing creative requirements aligned to platform best practices
- Ability to set up, manage & optimise campaigns within Meta, Pinterest, Tik Tok ads manager
- Strong understanding of digital media measurement
- Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation
- Proactive & curious about digital marketing and the future of digital platform
- Collaboratively able to work within digital and other business functions
- Tenacity for driving improvements and ability to report on ROI across search channels
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running.
Room to grow
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
- 23 days holiday, plus the option to buy up to 5 more
- Annual Bonus
- Enhanced parental leave
- Health cash plan from £1 a month, with everyday cashback
- Employee Assistance Programme for support when you need it
- Extras like flu vouchers, menopause support and health check
- Pension with company contributions
- Life assurance for peace of mind
- Sharesave scheme to save each month and invest in our future
- Structured induction from day one
- Access to our Learning Hub and skills workshops
- Leadership development and apprenticeship programmes
- 30% colleague discount, plus 15% for friends and family, three times a year
- Discounts and cashback at hundreds of retailers
- Smart Tech scheme to buy tech up to £1,000
- Cycle to Work scheme for bikes and accessories up to £1,500 through salary sacrifice
- Electric vehicle lease scheme with Octopus to help you save and reduce your impact
- One paid volunteering day each year
- Equal opportunities
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
#J-18808-Ljbffr
Assistant Digital Marketing Manager in Doncaster employer: DFS Group
At DFS Group, we foster a vibrant work culture that encourages creativity and collaboration, making it an excellent employer for those looking to thrive in the digital marketing space. Our commitment to employee growth is evident through tailored development programmes and opportunities to work across our diverse brands, including DFS, Sofology, and The Sofa Delivery Company. Located in a dynamic environment, we offer competitive benefits and a supportive team atmosphere that empowers you to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Digital Marketing Manager in Doncaster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DFS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DFS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DFS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DFS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Digital Marketing Manager in Doncaster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DFS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DFS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about DFS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DFS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DFS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DFS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
