About us
If you want to know about the requirements for this role, read on for all the relevant information.
At DFS Group, were proud to help people create spaces they love to live in. Were home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether youre supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one were proud of.
When youre part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. Its a place where people stay because they feel valued, and find room to grow because theyre challenged.
About the role
We are creating the best in class, Group Marketing team, operating across our retail brands of DFS and Sofology. As part of this exciting expansion we are recruiting two new Senior Marketing Managers. Each role sits within the Group Marketing team, but will be focused on one specific retail brand.
This senior role is critical in steering the strategies for our brand and performance campaigns, as well as having direct ownership of media buying, partnerships, and our sophisticated CRM programmes. xgikmsk The role leads the delivery of our brand marketing objectives, and will have strong influence across the marketing team and the wider business, as well as leading our agencies and other partners to deliver best in class campaigns.
What youll be responsible for
- Building and protecting the retail brand, designing strategies for campaigns that drive growth in agreed and prioritised KPIs
- Accountable for taking a big picture view of campaign direction across the marketing team,including how channels are working together, managing any potential conflicts and the impact of tactical channel decisions on the overall strategy
- Building strong relationships across the business to enable collaborative and co-ordinated decision making, and partnering with their counterpart in the other retail brand role to ensure the 2 brands operate with cohesion and differentiation, rather than competition
Senior Marketing Manager in Adwick le Street employer: DFS Furniture
At DFS, we pride ourselves on being more than just a leading sofa retail specialist; we are a community-focused employer that values passion and inclusivity. As a Branch General Manager, you will thrive in a supportive work culture that prioritises employee growth through coaching and development opportunities, while enjoying competitive salaries and performance-based bonuses. Our commitment to work-life balance and fostering a positive environment makes DFS an exceptional place to build a rewarding career in the heart of the UK.
