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- Tasks: Connect with customers and create a welcoming store atmosphere while selling sofas and beds.
- Company: DFS is the UK's leading sofa retailer, dedicated to comfort and style since 1969.
- Benefits: Enjoy flexible hours, uncapped commission, generous discounts, and ongoing training opportunities.
- Why this job: Join a fun, supportive team that values your input and celebrates success together.
- Qualifications: No sales experience needed; just bring your confidence, curiosity, and team spirit!
- Other info: We welcome diverse applicants and offer adjustments for interviews.
At DFS, you’re not just selling sofas – you’re helping people feel at home. Whether it’s a bed, mattress or a comfy sofa, you’ll bring your passion for service and help customers feel right seen and heard.
We know life doesn’t stop when your shift starts, from school runs, to study time or just needing balance. That’s why we offer flexible working patterns to help you make it all work. If the hours listed don’t quite fit, apply anyway and let’s chat.
This role puts your earning potential in your hands. With a great basic salary and uncapped commission on everything you sell: the more you sell, the more you earn. On top of that, we offer a monthly NPS bonus, based on how happy our customers are with your team’s service.
What you\’ll be doing
- Connecting with our customers and creating a warm, welcoming space in store.
- Recommending our amazing products through real, honest conversations – ensuring our customers know everything they need to know about the product and the optional extras we have available.
- Taking pride in your space, keeping the store looking great and feeling like a great place to visit.
- Being part of a supportive, fun team that celebrates each other and shares success.
The role is for you if…
Never worked in sales before? No problem – we’ll give you all the training you need. If you’ve got the confidence to chat, the curiosity to learn, and the drive to do your best, we’ll show you the ropes. We’re after team players who bring personality, take pride in doing a great job, and get a buzz from helping customers feel right at home. If that sounds like you, we’d love to meet you.
We want to make the process work for you, so let us know if you need any adjustments before your interview Here’s what to expect:
- A phone chat – this will be a quick intro with our Talent Team.
- An in-store interview – this will be an interview with your future Manager.
For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site.
About DFS
Did you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer and Be Real.
Across our Group, we\’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
We\’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn\’t quite match the specification, we\’d still really love to hear from you.
- You’ll earn uncapped commission on sofas, beds, mattresses, and extras – the more you sell, the more you earn. Plus, a monthly bonus rewards your store’s customer service. With a great basic salary, your earning potential is in your hands
- 30% colleague discount across DFS and Sofology products
- Generous holiday allowance (plus the option to buy more)
- Enhanced family leave and a paid volunteering day to give back to causes important to you
- Ongoing training and career development – whether you want to sharpen your skills or step into a new role
- Wellbeing support, including access to healthcare services, an Employee Assistance Programme, and discounted gym memberships
- Group pension and Sharesave scheme
- Life assurance and company sick pay – giving you extra peace of mind
- Salary £XX.XX per hour with OTE of £XX,XXX per year, plus benefits
- Frequency Hourly
- Contract Type Part Time
- Closing Date 21 September, 2025
- Job Category In Store
- Location York, United Kingdom (Incl. Northern Ireland)
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Retail Sales Advisor - 32 Hours employer: DFS Furniture PLC
Contact Detail:
DFS Furniture PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor - 32 Hours
✨Tip Number 1
Familiarise yourself with DFS products and their unique selling points. Understanding the features and benefits of sofas, beds, and mattresses will help you engage customers in meaningful conversations and demonstrate your passion for the products.
✨Tip Number 2
Practice your communication skills by engaging with friends or family in role-play scenarios. This will help you build confidence in chatting with customers and ensure you can create a warm, welcoming atmosphere in-store.
✨Tip Number 3
Research DFS's company culture and values. Being able to articulate how your personal values align with theirs during the interview will show that you're a great fit for the team and understand the importance of customer service.
✨Tip Number 4
Prepare questions to ask during your interview. Inquiring about team dynamics, training opportunities, and how success is measured will demonstrate your genuine interest in the role and help you assess if it's the right fit for you.
We think you need these skills to ace Retail Sales Advisor - 32 Hours
Some tips for your application 🫡
Understand the Role: Before applying, take time to understand what being a Retail Sales Advisor at DFS entails. Familiarise yourself with their values and how they prioritise customer service. This will help you tailor your application to reflect your alignment with their mission.
Craft a Personalised CV: Highlight any relevant experience, even if it's not directly in sales. Focus on skills like communication, teamwork, and customer service. Use specific examples that demonstrate your ability to connect with customers and create a welcoming environment.
Write a Compelling Cover Letter: In your cover letter, express your passion for helping customers feel at home. Mention why you’re interested in working at DFS specifically and how your personality and drive make you a great fit for their team.
Prepare for Interviews: Anticipate questions about your approach to customer service and teamwork. Be ready to discuss how you would create a warm atmosphere in-store and how you handle challenges. Practising your responses can help you feel more confident during the interview process.
How to prepare for a job interview at DFS Furniture PLC
✨Show Your Passion for Customer Service
During the interview, express your enthusiasm for helping customers feel at home. Share examples of how you've provided excellent service in the past, even if it's not in a sales context.
✨Demonstrate Your Team Spirit
DFS values team players, so be sure to highlight your ability to work well with others. Discuss experiences where you collaborated with colleagues to achieve a common goal or celebrated team successes.
✨Prepare for Real Conversations
Since the role involves honest conversations about products, think of questions you might ask customers. Practice discussing how you would recommend products based on their needs and preferences.
✨Emphasise Your Willingness to Learn
If you lack sales experience, focus on your eagerness to learn and adapt. Mention any relevant skills or experiences that demonstrate your curiosity and drive to excel in a new environment.
