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- Tasks: Help customers find their perfect sofa or home accessories with friendly service.
- Company: DFS is the UK's leading sofa retailer, creating comfort and style since 1969.
- Benefits: Enjoy flexible shifts, monthly bonuses, discounts, and great holiday allowances.
- Why this job: Join a fun, inclusive team where your passion for service makes a real impact.
- Qualifications: No experience needed; just bring your friendly attitude and willingness to learn.
- Other info: We welcome everyone and support diverse voices in our workplace.
As a Retail Sales Advisor at DFS, you are the heartbeat of our store, greeting customers and guiding them to help them find their thing, be it a sofa, a bed or those little finishing touches that make their house a home. With your passion for great service and love for our products, you’ll bring comfort and joy into every customer’s home.
Let’s be real – we understand life’s busy. That’s why we offer flexible shifts to help you balance your job with life outside of the store – If the advertised hours don’t quite fit for you, apply and let’s work together to find the hours that work just right.
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we’re not just a place where everyone is welcome – we’re a place where everyone truly belongs.
What you\’ll be doing
We always ‘Aim High’ and we’re crystal clear on how to make our customers feel at home. With your friendly service and natural instincts for helping them find exactly what they need, you\’ll be hitting (and smashing!) your sales numbers in no time.
- Customer connection: You’ll create a warm and welcoming environment, building natural connections with customers and truly listening to what they’re looking for, delivering expert advice to every customer, every time.
- Passionate about product: We’ll teach you everything there is to know about our products, so you can confidently recommend the best options and demonstrate your expertise to our customers.
- Sales success: You’ll guide customers through the buying journey, identifying and recognising what they are looking for through really great questions to help them find the perfect fit for their home.
- Offer honest advice and accuracy: At DFS, we believe in being real with our customers. You’ll offer honest advice, guiding customers to the best options without overpromising, building trust and confidence. You’ll ensure order accuracy with careful attention to detail and clear communication, delivering a seamless experience.
- Store pride: You’ll keep our showroom looking stunning, ensuring everything is beautifully displayed and that our customers are getting a consistent journey no matter what store they visit.
- Team spirit: At DFS, our values are at the core of everything we do. We play to win for the same team,sharing tips, supporting each other, and creating a fun environment where both customers and colleagues love to be.
The role is for you if…
We’re after someone who’s friendly, approachable, and enjoys connecting with people. No sales experience? No worries! Trust us, we’ve got all the training you’ll need. If you\’re ambitious with heart, with a touch of wit, we’d love to meet you.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you\’re comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
Telephone Chat – Our talent team will get to know you.
Face-to-Face Interview – You and our Store Manager will get to know each other.
For some handy details and a helpful Q&A, visit: https://www.dfs.co.uk/content/your-pathway-to-a-dfs-career
(All roles are subject to satisfactory references and DBS checks.)
About DFS
Did you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating, marketing, and selling sofas that reflect people’s unique styles and tastes. We’ve always led the market, bringing comfort and great design to communities both online and in person.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – it’s our people. They’re at the heart of what we do, and together, they’re crafting us towards our ambitious future.
- Retail Bonus Scheme: Earn monthly bonuses and uncapped commission.
- Growth and Training: Learn new skills and develop your career with us.
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family – and savings at big brands like Sainsbury’s, ASOS, and IKEA.
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
- Pension and Savings: Join our Group Pension and Sharesave schemes.
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
- Salary £12.21 per hour with OTE of £25,000 per year, plus benefits
- Frequency Hourly
- Contract Type Part Time
- Closing Date 21 September, 2025
- Job Category In Store
- Location Stockton-on-Tees, United Kingdom (Incl. Northern Ireland)
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Retail Sales Advisor - 20 Hours employer: DFS Furniture PLC
Contact Detail:
DFS Furniture PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor - 20 Hours
✨Tip Number 1
Familiarise yourself with DFS products before your interview. Knowing the range of sofas, beds, and accessories will help you speak confidently about them and show your passion for the brand.
✨Tip Number 2
Practice your customer service skills by engaging with friends or family. Role-playing different scenarios can help you feel more comfortable when connecting with customers during the interview.
✨Tip Number 3
Research DFS's values and culture. Understanding their commitment to inclusivity and team spirit will allow you to align your answers with what they are looking for in a candidate.
✨Tip Number 4
Prepare questions to ask during your interview. This shows your interest in the role and helps you gauge if the company culture is the right fit for you.
We think you need these skills to ace Retail Sales Advisor - 20 Hours
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand what DFS is looking for in a Retail Sales Advisor. Highlight key responsibilities and required skills, and think about how your experiences align with these.
Tailor Your CV: Customise your CV to reflect the qualities that DFS values, such as friendliness, approachability, and a passion for customer service. Use specific examples from your past experiences that demonstrate these traits.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention why you want to work at DFS and how you can contribute to their team spirit and customer connection goals.
Prepare for Competency Questions: Since the interview process includes competency-based questions, prepare examples of situations where you've demonstrated relevant skills, such as teamwork, problem-solving, and customer service. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
How to prepare for a job interview at DFS Furniture PLC
✨Show Your Passion for Customer Service
As a Retail Sales Advisor, your ability to connect with customers is key. Be prepared to share examples of how you've provided excellent service in the past, and express your enthusiasm for helping people find the perfect products for their homes.
✨Demonstrate Product Knowledge
While you’ll receive training, showing that you’ve done your homework on DFS products can set you apart. Familiarise yourself with the types of sofas and beds they offer, and think about how you would recommend them based on customer needs.
✨Practice Active Listening
During the interview, showcase your ability to listen and respond to questions thoughtfully. This skill is crucial for understanding customer needs and providing tailored advice, so be ready to demonstrate this in your responses.
✨Emphasise Team Spirit
DFS values teamwork, so highlight any experiences where you’ve worked collaboratively with others. Share how you support your colleagues and contribute to a positive work environment, as this aligns with their company culture.
