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- Tasks: Connect with customers and create a welcoming store atmosphere while selling sofas and beds.
- Company: DFS is the UK's leading sofa retailer, dedicated to comfort and style since 1969.
- Benefits: Enjoy flexible hours, uncapped commission, generous discounts, and ongoing training opportunities.
- Why this job: Join a fun, supportive team that values your input and celebrates success together.
- Qualifications: No sales experience needed; just bring your confidence, curiosity, and team spirit!
- Other info: We welcome diverse applicants and offer adjustments for interviews.
At DFS, you’re not just selling sofas – you’re helping people feel at home. Whether it’s a bed, mattress or a comfy sofa, you’ll bring your passion for service and help customers feel right seen and heard.
We know life doesn’t stop when your shift starts, from school runs, to study time or just needing balance. That’s why we offer flexible working patterns to help you make it all work. If the hours listed don’t quite fit, apply anyway and let’s chat.
This role puts your earning potential in your hands. With a great basic salary and uncapped commission on everything you sell: the more you sell, the more you earn. On top of that, we offer a monthly NPS bonus, based on how happy our customers are with your team’s service.
What you\’ll be doing
- Connecting with our customers and creating a warm, welcoming space in store.
- Recommending our amazing products through real, honest conversations – ensuring our customers know everything they need to know about the product and the optional extras we have available.
- Taking pride in your space, keeping the store looking great and feeling like a great place to visit.
- Being part of a supportive, fun team that celebrates each other and shares success.
The role is for you if…
Never worked in sales before? No problem – we’ll give you all the training you need. If you’ve got the confidence to chat, the curiosity to learn, and the drive to do your best, we’ll show you the ropes. We’re after team players who bring personality, take pride in doing a great job, and get a buzz from helping customers feel right at home. If that sounds like you, we’d love to meet you.
We want to make the process work for you, so let us know if you need any adjustments before your interview Here’s what to expect:
- A phone chat – this will be a quick intro with our Talent Team.
- An in-store interview – this will be an interview with your future Manager.
For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site.
About DFS
Did you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success – our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer and Be Real.
Across our Group, we\’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
We\’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn\’t quite match the specification, we\’d still really love to hear from you.
- You’ll earn uncapped commission on sofas, beds, mattresses, and extras – the more you sell, the more you earn. Plus, a monthly bonus rewards your store’s customer service. With a great basic salary, your earning potential is in your hands
- 30% colleague discount across DFS and Sofology products
- Generous holiday allowance (plus the option to buy more)
- Enhanced family leave and a paid volunteering day to give back to causes important to you
- Ongoing training and career development – whether you want to sharpen your skills or step into a new role
- Wellbeing support, including access to healthcare services, an Employee Assistance Programme, and discounted gym memberships
- Group pension and Sharesave scheme
- Life assurance and company sick pay – giving you extra peace of mind
- Salary £12.21 per hour with OTE of £23,000 per year, plus benefits
- Frequency Hourly
- Contract Type Part Time
- Closing Date 21 September, 2025
- Job Category In Store
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Retail Sales Advisor - 20 Hours employer: DFS Furniture PLC
Contact Detail:
DFS Furniture PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor - 20 Hours
✨Tip Number 1
Familiarise yourself with DFS products and their unique selling points. Knowing the ins and outs of sofas, beds, and mattresses will help you engage customers in meaningful conversations and demonstrate your passion for the products.
✨Tip Number 2
Practice your communication skills by engaging with friends or family in role-play scenarios. This will help you build confidence in chatting with customers and ensure you can create that warm, welcoming atmosphere DFS values.
✨Tip Number 3
Research DFS's company culture and core values. Understanding what they stand for will allow you to align your responses during the interview, showing that you’re a great fit for their team-oriented environment.
✨Tip Number 4
Be prepared to discuss your flexibility regarding working hours. Since DFS offers flexible patterns, showing your willingness to adapt can make you a more attractive candidate for the role.
We think you need these skills to ace Retail Sales Advisor - 20 Hours
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Retail Sales Advisor position at DFS. Understand the key responsibilities and the qualities they are looking for in a candidate, such as passion for service and teamwork.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the role. Emphasise any customer service experience, even if it’s not in sales, and showcase your ability to connect with people.
Craft a Compelling Cover Letter: Write a cover letter that reflects your personality and enthusiasm for the role. Mention why you want to work at DFS specifically and how you can contribute to creating a welcoming environment for customers.
Prepare for Interviews: Anticipate the types of questions you might be asked during the phone chat and in-store interview. Be ready to discuss your approach to customer service and how you would handle various scenarios in the store.
How to prepare for a job interview at DFS Furniture PLC
✨Show Your Passion for Customer Service
During the interview, express your enthusiasm for helping customers feel at home. Share examples of how you've provided excellent service in the past, even if it's not in a sales context. This will demonstrate that you understand the importance of customer satisfaction.
✨Be Prepared to Discuss Products
Familiarise yourself with DFS's product range, including sofas, beds, and mattresses. Be ready to discuss what makes these products special and how they can meet customer needs. This shows that you're proactive and genuinely interested in the role.
✨Emphasise Teamwork and Collaboration
DFS values a supportive team environment, so highlight your ability to work well with others. Share experiences where you've contributed to a team’s success or helped colleagues, as this aligns with their culture of celebrating each other.
✨Ask Thoughtful Questions
Prepare some questions to ask your interviewer about the company culture, training opportunities, and what success looks like in the role. This shows your interest in the position and helps you determine if it's the right fit for you.
