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- Tasks: Lead sales performance and merchandising for DFS website, driving trading metrics and team development.
- Company: Join DFS, a leader in furniture retail with a mission for great design and comfort.
- Benefits: Enjoy hybrid work, bonuses, discounts, and generous leave options including paid volunteering days.
- Why this job: Be part of a dynamic team shaping the future of furniture retail with a focus on customer experience.
- Qualifications: Strong leadership, analytical skills, and experience in product setup and team collaboration required.
- Other info: Open to flexible working arrangements; we celebrate diversity and inclusion in our workplace.
The predicted salary is between 36000 - 60000 £ per year.
As the Senior Web Trading and Merchandising Manager for our DFS brand you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.
This is a hybrid opportunity, with 3 days in the office (based in Doncaster) and 2 days at home. Were open to conversations around flexibility, so chat to us about what would work best for you..
About DFS
Were home to DFS, Sofology, and The Sofa Delivery Company – three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.
At DFS Group, everyone plays a part. Whether youre supporting our brands or serving our customers, youre helping shape the future of furniture retail. Each brand has its own identity and creative direction, but were united by a culture that puts people and purpose at the heart of everything we do.
What you\’ll be doing
- Drive Sales Performance: Lead initiatives to enhance sales across DFS.CO.UK and DFS.IE.
- Tactical Trading Management: Utilise analytics to evaluate product performance, prioritising top-converting items while balancing online and in-store sales.
- Performance Improvement:Collaborate with the team to identify and resolve reasons for poor product performance, implementing solutions with relevant stakeholders.
- Cross-Sell and Upsell Strategy: Develop plans to boost Average Order Value (AOV) and Items Per Order (IPO) across all web channels.
- Performance Reporting: Deliver insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square.
- Campaign Management: Oversee promotional and new product launches, ensuring proper setup of imagery, pricing, and campaign timelines.
Customer Journey:
- A/B Testing Management: Manage the A/B testing plan and identify customer journey enhancement opportunities.
- Conversion Rate Optimisation: Implement strategies to improve conversion rates throughout the customer experience.
- Competitive Analysis: Conduct weekly reviews of competitors, providing actionable insights.
Relationship Building:
- Collaborate with Digital Marketing: Ensure alignment on email campaigns, landing pages, and SEO opportunities.
- Coordinate with Buying and Merchandising: Keep these teams informed about new product launches and campaigns.
- Align with Online Team: Share IT roadmap ideas and synchronise on trading plans.
- Team Leadership: Oversee the Web Trade and Merch Manager, Online Product Manager, and Web Operations and Optimisation Manager.
The role is for you if…
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Exceptional Leadership and Communication: Proven ability to lead teams effectively and communicate clearly across all levels of the organisation.
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Analytical and Commercial Acumen: Strong analytical skills combined with a solid understanding of commercial trading to drive performance.
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Product Setup Expertise:Experience managing the product setup process and a solid understanding of related systems.
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Collaborative Team Player: Ability to build and nurture relationships with both internal and external teams, fostering a cooperative work environment.
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Customer-Centric Attitude: Focused on delivering exceptional customer experiences with a positive, hardworking, and proactive mindset.
DFS Benefits
- Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it
- Growth and Training: Learn new skills and develop your career with us
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family – and savings at big brands like Sainsburys, ASOS, and IKEA
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships
- Pension and Savings: Join our Group Pension and Sharesave schemes
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay
Everyone Welcome
Across our Group, we\’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
We\’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn\’t quite match the specification, we\’d still really love to hear from you
Senior Web Trading and Merchandise Manager - 12 months Contract in Doncaster employer: DFS Furniture Ltd
Contact Detail:
DFS Furniture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Web Trading and Merchandise Manager - 12 months Contract in Doncaster
✨Tip Number 1
Familiarise yourself with the DFS brand and its competitors. Understanding their unique selling points and current market trends will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive sales performance in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Network with current or former employees of DFS on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application.
✨Tip Number 4
Prepare to discuss your leadership style and experiences in team management. Highlight how you've successfully led teams to achieve targets and fostered a collaborative environment, as this is crucial for the role.
We think you need these skills to ace Senior Web Trading and Merchandise Manager - 12 months Contract in Doncaster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web trading and merchandising. Focus on your achievements in sales performance, team leadership, and analytical skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the DFS brand and your understanding of the furniture retail industry. Mention specific examples of how you've driven sales performance and improved conversion rates in previous roles.
Highlight Analytical Skills: Emphasise your proficiency with analytical tools like GA4, Power BI, and Content Square. Provide examples of how you've used data to inform trading decisions and improve product performance.
Showcase Leadership Experience: Discuss your experience in leading teams and collaborating with various departments. Highlight your ability to communicate effectively and build relationships, as these are key aspects of the role.
How to prepare for a job interview at DFS Furniture Ltd
✨Showcase Your Analytical Skills
As a Senior Web Trading and Merchandising Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive sales performance or improve conversion rates in previous roles.
✨Demonstrate Leadership Experience
This role requires exceptional leadership abilities. Share instances where you've successfully led a team, developed processes, or built relationships that resulted in improved performance or collaboration.
✨Understand the Customer Journey
Familiarise yourself with A/B testing and conversion rate optimisation strategies. Be ready to discuss how you would enhance the customer experience on the DFS website and provide examples from your past experiences.
✨Prepare for Tactical Trading Discussions
Since tactical trading management is a key responsibility, come equipped with insights on how you would evaluate product performance and prioritise top-converting items. Discuss any relevant tools or methodologies you've used in the past.
