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- Tasks: Help customers find their perfect sofa or home accessory with friendly service.
- Company: Join DFS, the UK's leading sofa retailer, creating comfort since 1969.
- Benefits: Enjoy flexible shifts, bonuses, discounts, and great training opportunities.
- Why this job: Be part of a fun, inclusive team that values your unique voice and perspective.
- Qualifications: No sales experience needed; just bring your friendly attitude and ambition!
- Other info: We welcome everyone and support diverse communities; let's find the right hours for you.
The predicted salary is between 24000 - 36000 £ per year.
As a Retail Sales Advisor at DFS, you are the heartbeat of our store, greeting customers and guiding them to help them find their thing, be it a sofa, a bed or those little finishing touches that make their house a home. With your passion for great service and love for our products, you'll bring comfort and joy into every customer's home.
We understand life's busy. That's why we offer flexible shifts to help you balance your job with life outside of the store. If the advertised hours don't quite fit for you, apply and let's work together to find the hours that work just right.
We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, we're not just a place where everyone is welcome - we're a place where everyone truly belongs.
About DFS: Did you know a DFS sofa is in one-third of Britain's homes? Since 1969, we've been creating, marketing, and selling sofas that reflect people's unique styles and tastes. We've always led the market, bringing comfort and great design to communities both online and in person. We're the UK's leading sofa retail specialist, but here's the secret to our success - it's our people. They're at the heart of what we do, and together, they're crafting us towards our ambitious future.
What you'll be doing:
- Customer connection: You'll create a warm and welcoming environment, building natural connections with customers and truly listening to what they're looking for, delivering expert advice to every customer, every time.
- Passionate about product: We'll teach you everything there is to know about our products, so you can confidently recommend the best options and demonstrate your expertise to our customers.
- Sales success: You'll guide customers through the buying journey, identifying and recognising what they are looking for through really great questions to help them find the perfect fit for their home.
- Offer honest advice and accuracy: At DFS, we believe in being real with our customers. You'll offer honest advice, guiding customers to the best options without overpromising, building trust and confidence. You'll ensure order accuracy with careful attention to detail and clear communication, delivering a seamless experience.
- Store pride: You'll keep our showroom looking stunning, ensuring everything is beautifully displayed and that our customers are getting a consistent journey no matter what store they visit.
- Team spirit: At DFS, our values are at the core of everything we do. We play to win for the same team, sharing tips, supporting each other, and creating a fun environment where both customers and colleagues love to be.
The role is for you if: We're after someone who's friendly, approachable, and enjoys connecting with people. No sales experience? No worries! Trust us, we've got all the training you'll need. If you're ambitious with heart, with a touch of wit, we'd love to meet you.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes competency based questions:
- Telephone Chat - Our talent team will get to know you.
- Face-to-Face Interview - You and our Store Manager will get to know each other.
For some handy details and a helpful Q&A, visit: your pathway to a DFS career.
(All roles are subject to satisfactory references and DBS checks.)
DFS Benefits:
- Retail Bonus Scheme: Earn monthly bonuses and uncapped commission.
- Growth and Training: Learn new skills and develop your career with us.
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury's, ASOS, and IKEA.
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
- Pension and Savings: Join our Group Pension and Sharesave schemes.
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
Retail Sales Advisor employer: DFS Furniture Ltd
Contact Detail:
DFS Furniture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Advisor
✨Tip Number 1
Familiarise yourself with DFS products before your interview. Knowing the range of sofas and beds we offer will help you speak confidently about them, showing your passion for our products and your ability to connect with customers.
✨Tip Number 2
Practice your customer service skills by engaging with friends or family. Role-playing different scenarios can help you develop your ability to ask great questions and provide honest advice, which is key to building trust with customers.
✨Tip Number 3
Research the values and culture at DFS. Understanding our commitment to inclusivity and teamwork will allow you to demonstrate how you align with our ethos during the interview process, making you a more appealing candidate.
✨Tip Number 4
Be prepared to discuss your flexibility regarding shifts. Since we value work-life balance, showing that you're open to working various hours can set you apart and highlight your willingness to be a team player.
We think you need these skills to ace Retail Sales Advisor
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand what DFS is looking for in a Retail Sales Advisor. Highlight your customer service skills and any experience you have in retail or sales.
Tailor Your CV: Make sure your CV reflects your relevant experience and skills that align with the role. Emphasise your ability to connect with customers, provide excellent service, and work as part of a team.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer service and your enthusiasm for the products at DFS. Mention how you can contribute to creating a welcoming environment and achieving sales targets.
Prepare for Competency Questions: Anticipate the competency-based questions that may be asked during the interview process. Think of examples from your past experiences that demonstrate your skills in customer service, teamwork, and problem-solving.
How to prepare for a job interview at DFS Furniture Ltd
✨Show Your Passion for Customer Service
As a Retail Sales Advisor, your ability to connect with customers is key. Be prepared to share examples of how you've provided excellent service in the past, and express your enthusiasm for helping people find the perfect products for their homes.
✨Demonstrate Product Knowledge
While you’ll receive training, showing that you’ve done your homework on DFS products can set you apart. Familiarise yourself with their range of sofas and beds, and be ready to discuss what makes them unique and appealing to customers.
✨Practice Active Listening
During the interview, showcase your ability to listen and respond to questions thoughtfully. This skill is crucial for understanding customer needs and providing tailored advice, so highlight any experiences where you've successfully engaged with others.
✨Emphasise Team Spirit
DFS values teamwork, so be sure to convey your collaborative nature. Share examples of how you've worked well in a team setting, supported colleagues, or contributed to a positive work environment in previous roles.
