Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and inspire a retail team to deliver exceptional customer experiences.
- Company: Join DFS, the UK's leading sofa retail specialist since 1969.
- Benefits: Enjoy a competitive salary, bonuses, discounts, and generous holiday allowance.
- Why this job: Be part of a fun, friendly environment with great career progression opportunities.
- Qualifications: Retail or commercial sales experience with strong leadership and communication skills.
- Other info: We celebrate diversity and welcome applications from all backgrounds.
Our Assistant Managers bring an infectious enthusiasm to our retail environments which cascades throughout their teams. They coach, motivate, and inspire their colleagues to produce outstanding performance which is demonstrated through a customer experience second to none. A high attention to organisational detail is required for this role as our Assistant Managers will take responsibility for operational aspects of our teams such as rotas, appraisals, and stock management.
About DFS: It takes a whole lot of passion to be at the centre of what makes a house feel like home and that's just what we do at DFS. We're the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969. We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills so you can really find your thing. DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.
(All roles are subject to satisfactory references and DBS check)
What you'll be doing:
- To effectively and proactively support the team to achieve goals, targets and expectations through coaching and development.
- Lead by example in helping deliver exceptional customer experience by effective listening, questioning and supporting the customer throughout the entire journey from beginning to end.
- Assist the Branch Manager in the day to day running of the showroom.
- Share best practice amongst team members and drive a positive work environment.
- Act as an ambassador for our group values, using your positive influence to create a winning team where everyone feels welcome.
- Demonstrate passion for fantastic customer service and the ability to lead a team to mirror your high standards.
The role is for you if:
- You are adaptable, motivated and inspirational.
- You have excellent communication skills and can effortlessly connect with stakeholders of all levels.
- You have a good foundation of leadership experience from retail or commercial sales experience.
- You want a career with fantastic opportunities and progression.
- You like to work in a fun, friendly and rewarding environment.
- You care about our customers and want to deliver the best possible customer experience.
- You find it easy to engage with others from all backgrounds and can easily adapt your style depending on who you're talking to.
- You have good commercial awareness and a play to win mentality.
DFS Benefits:
- Retail Bonus Scheme - opportunity to earn bonus and uncapped commission every month.
- Progression and Development opportunities to grow your skills.
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell).
- Generous holiday allowance - the time you need to rest and relax and the longer you're with us, the more time you'll get!
- Opportunity to purchase additional holidays each year!
- Enhanced maternity, paternity and adoption leave to give you the time you need to settle in with your new family member.
- Access to a range of high street & online discounts from: Sainsbury's, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind.
- Group Pension Scheme.
- Group Sharesave Scheme.
- Life Assurance & Company Sick Pay.
- Full comprehensive training.
- Paid days to volunteer each year.
Any offer is subject to references & DBS Checks.
Assistant Manager in Reading employer: DFS Furniture Ltd
Contact Detail:
DFS Furniture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Manager in Reading
✨Tip Number 1
Get to know the company culture! Before your interview, dive into DFS's values and mission. This way, you can show how your enthusiasm aligns with their vision and how you can contribute to that infectious energy they’re looking for.
✨Tip Number 2
Practice your leadership stories! Think of times when you’ve motivated a team or delivered exceptional customer service. Be ready to share these experiences during your interview to demonstrate your ability to inspire others.
✨Tip Number 3
Show off your organisational skills! Since the role involves managing rotas and stock, prepare examples of how you've successfully handled similar tasks in the past. This will highlight your attention to detail and readiness for the operational aspects of the job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the DFS family and ready to embrace the opportunities we offer.
We think you need these skills to ace Assistant Manager in Reading
Some tips for your application 🫡
Show Your Enthusiasm: Let your passion shine through in your application! We want to see how excited you are about the role and how you can bring that infectious enthusiasm to our team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Detail-Oriented: Pay attention to the little things! A well-organised application reflects the high attention to detail we value in our Assistant Managers. Double-check for typos and ensure everything is neat and tidy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at DFS Furniture Ltd
✨Show Your Enthusiasm
Make sure to convey your passion for the role and the company during the interview. Share specific examples of how you've motivated and inspired teams in the past, as this aligns perfectly with what they’re looking for in an Assistant Manager.
✨Demonstrate Organisational Skills
Since attention to detail is crucial for this role, prepare to discuss your experience with managing rotas, appraisals, and stock. Bring examples of how you’ve successfully handled these tasks in previous positions to showcase your organisational prowess.
✨Emphasise Customer Experience
Be ready to talk about your approach to delivering exceptional customer service. Share stories that highlight your ability to listen, question, and support customers throughout their journey, as this is key to creating a fantastic experience.
✨Connect with Their Values
Research DFS’s values and be prepared to discuss how you embody them. Show that you can act as an ambassador for their culture of inclusion and belonging, and share how you’ve fostered a positive work environment in your previous roles.
