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- Tasks: Lead a team to deliver exceptional customer experiences and drive store performance.
- Company: DFS is a growing furniture retailer focused on quality, comfort, and customer satisfaction.
- Benefits: Enjoy bonuses, discounts, training programmes, and great leave options.
- Why this job: Join a supportive team culture that values leadership and community engagement.
- Qualifications: Strong leadership skills and a passion for customer service are essential.
- Other info: Flexible interview process with accommodations available for candidates.
The predicted salary is between 36000 - 60000 £ per year.
As a Branch General Manager at DFS, you'll lead your team to deliver an excellent customer experience while driving the performance and growth of your store. Your leadership will inspire colleagues to fulfil customer needs, ensuring that every home is furnished with comfort, style, and care.
At DFS, we live by our values: Think Customer, Be Real, and Aim High. As Branch General Manager, you'll champion these values to create an engaging store environment that prioritises exceptional service and team success.
About DFS: Due to continued business growth and internal succession moves, we are continuously searching for the best Retail Leadership talent out there. We would love to speak to experienced leaders in and around North West London, i.e. Watford, Stanmore, Brentcross and surrounding areas.
You’ll start your journey with us in Watford as a Designate Branch General Manager, with an experienced team and loads of support to get you up to speed.
What you’ll be doing:
- Customer focus: Lead your team to deliver a seamless customer experience, helping customers find the perfect products to make their house a home. Proactively analyse customer NPS data and identify opportunities to consistently exceed expectations.
- Drive performance: Take responsibility for meeting key store targets, making smart commercial decisions, and ensuring the financial health of the store.
- Engage & inspire: Foster a positive, fun, and collaborative work environment, where both customers and colleagues love to be. Support your team's growth with coaching, regular one-to-ones, and development plans that keep everyone moving forward.
- Own the experience: Ensure every aspect of the store, from layout to customer interactions, reflects our commitment to quality and service. Stay on top of all store operational processes and ensure compliance with health, safety, and trading regulations.
- Lead with clarity: Regularly communicate the business strategy, ensuring your team understands priorities, knows what they need to do, and why it matters. Use tools and best practices to drive your team's performance, identifying opportunities for improvement and creating action plans when needed.
- Community engagement: Be an advocate for your store within the local community, forging connections that support both customer satisfaction and business growth.
- Workforce management: Deploy your team to meet demand, making sure the right people are in the right place at the right time. Manage work-life balance proactively for your colleagues.
The role is for you if... While previous retail experience is a plus, our top priority is finding candidates with strong leadership and team management skills! We're seeking a leader who's passionate about people and customer service. You should have a strong customer focus, the ability to drive results, and the confidence to lead your team through growth and change.
Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.
Our interview process includes scenario-based questions:
- Telephone Chat: Our talent team will get to know you.
- 1st Face-to-Face Interview: You will meet your People Partner and our Regional Manager to discuss your background and the role.
- 2nd Face-to-Face Interview: You will have the opportunity to meet the Divisional Director.
Please note, if you're interviewing for one of our top 35 stores, you may also have an informal chat with our Retail Director.
For some handy details and a helpful Q&A, visit: DFS Career Pathway
DFS Benefits:
- Retail Bonus Scheme: Earn monthly bonuses.
- Growth and Training: Learn new skills and develop with our Leadership Development Programme.
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury's, ASOS, and IKEA.
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
- Pension and Savings: Join our Group Pension and Sharesave schemes.
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
Experienced Store Leader in Watford employer: DFS Furniture Ltd
Contact Detail:
DFS Furniture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Experienced Store Leader in Watford
✨Tip Number 1
Familiarise yourself with DFS's core values: Think Customer, Be Real, and Aim High. During your interviews, demonstrate how you embody these values in your leadership style and decision-making processes.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully led teams in the past. Highlight your ability to inspire and engage colleagues, as well as how you've driven performance and met targets in previous roles.
✨Tip Number 3
Research the local community around Watford and think about how you can engage with it as a Branch General Manager. Be ready to share ideas on how to forge connections that enhance customer satisfaction and support business growth.
✨Tip Number 4
Practice answering scenario-based questions that may come up during the interview process. Think about challenges you've faced in retail leadership and how you resolved them, as this will showcase your problem-solving skills.
We think you need these skills to ace Experienced Store Leader in Watford
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Branch General Manager at DFS. Highlight your leadership skills and customer service experience in your application to show that you align with their values.
Tailor Your CV: Customise your CV to reflect the specific skills and experiences that match the job description. Emphasise your ability to drive performance, engage teams, and deliver exceptional customer experiences.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for retail leadership and your understanding of DFS's values. Use specific examples from your past experiences to demonstrate how you can contribute to the store's success.
Prepare for Scenario-Based Questions: Since the interview process includes scenario-based questions, think about potential challenges you might face as a Branch General Manager. Prepare responses that illustrate your problem-solving skills and leadership approach.
How to prepare for a job interview at DFS Furniture Ltd
✨Understand the Company Values
Before your interview, make sure you fully grasp DFS's core values: Think Customer, Be Real, and Aim High. Be prepared to discuss how these values resonate with your leadership style and how you can embody them in your role as Branch General Manager.
✨Prepare for Scenario-Based Questions
Since the interview process includes scenario-based questions, think of examples from your past experiences where you've successfully led a team, improved customer satisfaction, or driven store performance. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Leadership Skills
Highlight your ability to engage and inspire teams. Discuss specific strategies you've used to foster a positive work environment and how you've supported team members' growth through coaching and development plans.
✨Demonstrate Community Engagement
Be ready to talk about how you've previously engaged with local communities and how you plan to advocate for your store within the community. This shows your commitment to both customer satisfaction and business growth, which is crucial for the role.
