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- Tasks: Lead brand licensing strategy and secure agreements to boost DFS's market presence.
- Company: Join DFS, the UK's leading sofa retail specialist with a vibrant team culture.
- Benefits: Enjoy a competitive salary, bonuses, discounts, and generous holiday allowances.
- Why this job: Make a real impact in the home industry while developing your skills.
- Qualifications: 3-5 years in licensing or brand partnerships with strong negotiation skills.
- Other info: Hybrid role with opportunities for career growth and a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
Opportunities like this are rare, so to say we're excited about this one would be an understatement. It's a hybrid working role, with 3 days in our office in Doncaster and 2 days at home. You'll be working with Kellie, who heads up our upholstery and brand team, and joining a wonderful, lively bunch who absolutely love what they do!
As the Senior Licensing and Brand Manager at DFS, you will be responsible for developing and executing our brand licensing strategy to enhance our presence in the upholstery and home market. You will focus on driving commercial success by identifying and securing strategic licensing agreements and expanding house brand propositions. You'll be managing a varied licensing portfolio, making sure we're compliant with contractual obligations and maximising revenue opportunities through effective negotiations and building really strong relationships with those you'll be working with.
About DFS: Make yourself at home with DFS Group! It takes a whole lot of passion to be at the centre of what makes a house feel like home - and that's just what we do at DFS. We're the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969. We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills so you can really find your thing.
DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.
What you'll be doing:
- Develop and execute a comprehensive brand licensing strategy to maximize DFS brand presence in the upholstery/home market.
- Identify and secure licensing agreements and house brand propositions.
- Manage the licensing portfolio to ensure compliance with contractual agreements and drive commercial success.
- Ensure all obligations are met from both sides, to deliver the required minimum guarantees.
- Identify and negotiate licensing agreements in line with objectives, ensuring that agreements align with the DFS brand values and objectives.
- Continuous exploration of commercial opportunities within the portfolio (license and own brand propositions) to leverage and maximise each collection/partnership.
- Lead contract negotiations with rights holders, licensor to ensure favourable terms.
- Ensure compliance with intellectual property (IP) rights, trademarks, and brand guidelines.
- Monitor and enforce licensing agreements, including securing agreed royalty payment deals and contract renewals.
- Collaborate with product development teams to source unique and exclusive product opportunities.
- Oversee control on authenticate products for licensors to maintain product integrity.
- Help identify new product opportunities for the license and own brand propositions.
- Develop and manage the licensing spend and performances, setting financial targets and revenue goals.
- Track and report sales performance of licensed products and optimise strategies for growth.
- Help implement pricing strategies to maximize profitability.
- Work closely with the marketing, online, retail and in-store property teams to promote licensed products through channels.
- Develop brand plans to enhance brand offering via the partner and licensing programme.
- Attend industry trade shows and expos to foster relationships and expand the licensing portfolio.
- Inspire and motivate internal teams to achieve commercial objectives.
- Provide line management, guidance and mentorship to foster talent and drive team performance.
The role is for you if... Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you're confident that it suits, we'd love you to apply.
- 3-5+ years of experience in licensing or brand partnerships.
- Strong negotiation skills with experience in contract management and intellectual property licensing.
- Deep understanding of the home industry and interior trends.
- Strong leadership and team management skills.
- Excellent communication and relationship-building abilities.
- Proficiency in financial analysis and revenue forecasting.
DFS Benefits:
- Company Car or Car Allowance
- Excellent salary plus company bonus, plus extensive benefits package
- Progression and Development opportunities to grow your skills
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
- Generous holiday allowance - the time you need to rest and relax and the longer you're with us, the more time you'll get! Opportunity to purchase additional holidays each year!
- Enhanced maternity, paternity and adoption leave to give you the time you need to settle in with your new family member
- Access to a range of high street & online discounts from: Sainsbury's, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind
- Group Pension Scheme
- Group Sharesave Scheme
- Life Assurance & Company Sick Pay
- Full comprehensive training
- Paid days to volunteer each year
Senior Licensing and Brand Manager cloned on 13-03-26 133337 in Doncaster employer: DFS Furniture Ltd
Contact Detail:
DFS Furniture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Licensing and Brand Manager cloned on 13-03-26 133337 in Doncaster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at DFS or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews! Research DFS, understand their brand values, and think about how your experience aligns with their goals. We want to see your passion for the home market shine through!
✨Tip Number 3
Show off your negotiation skills! Be ready to discuss past experiences where you’ve successfully secured deals or partnerships. This is key for the Senior Licensing and Brand Manager role, so let us know how you can drive commercial success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Licensing and Brand Manager cloned on 13-03-26 133337 in Doncaster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you love the idea of working with us at DFS and how you can contribute to our vibrant team.
Tailor Your CV: Make sure your CV is tailored to the Senior Licensing and Brand Manager role. Highlight your relevant experience in licensing and brand partnerships, and don’t forget to mention any successful negotiations you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be specific about your achievements and how they align with our goals at DFS. We love a good story, so make it engaging!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team!
How to prepare for a job interview at DFS Furniture Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into DFS's brand values and current market position. Understand their licensing strategy and how it fits into the upholstery and home market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute from day one.
✨Showcase Your Negotiation Skills
Prepare specific examples of successful negotiations you've led in the past. Highlight how you secured favourable terms and built strong relationships with partners. This will illustrate your ability to manage licensing agreements effectively, which is crucial for the role.
✨Demonstrate Leadership Experience
Be ready to discuss your leadership style and how you've inspired teams in previous roles. Share instances where you've mentored others or driven team performance. This will resonate well, as the role requires motivating internal teams to achieve commercial objectives.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future plans, especially regarding brand expansion and product development. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.