About us
At DFS Group, we're proud to help people create spaces they love to live in. We're home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission. Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow. Whether you're supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we're proud of. When you're part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It's a place where people stay because they feel valued, and find room to grow because they're challenged. About the role
As an eCommerce Assistant you will support the wider department with online merchandising, conversion rate optimisation (CRO), digital project development, and key project support . You will execute best-in-class online merchandising through excellent management of product, category, page, third party tools and search functionality while fostering a curious mindset and adopting AI technologies to optimize workflows. You will be analytical and be able to translate data into actions, whilst also supporting the Senior Online Trading Manager with project, product and campaign delivery. What you'll be responsible for
Effectively managing product, category, and online optimisations.
Ensuring products are effectively managed through attribution, data feed management, and content optimisation across all channels.
Maximising website, category, and product merchandising using best practice optimisation.
Maintaining the accuracy of product information, images, and pricing on the website and all third party tools.
Ensuring all new products and product updates are launched online and in third party tools in alignment with the critical path.
Working collaboratively with the Senior Online Trading Manager and digital teams to execute the online trading and conversion rate optimisation strategy to drive sales performance.
Analysing metrics using tools such as Google Analytics and ContentSquare to monitor ongoing online performance.
Utilising insights to identify revenue and conversion rate growth opportunities across product pages, search results, product list pages, and category content.
Ensuring all content SEO updates are managed in the CMS according to the prioritisation plan.
Performing regular site walks, checks, and quality assurance on banners, links, range display pages, and product detail pages to ensure pages are updated, correct, and customer journey issues are resolved.
Collaborating with the Insights, Direct, Store, and Customer Care teams to identify and report trading frictions across the business.
Ensuring product listing pages are merchandised, on brand, and optimised in line with merchandising and trading strategies.
Maximising cross and up selling opportunities across all site categories.
Managing site search functionality, search results, failed searches, and performing synonym reviews.
Optimising sales by regularly updating and refining trading pages.
Supporting ecommerce marketing initiatives, including promotions, events, product launches, and campaigns.
Conducting weekly competitor analysis to support trading and marketing teams.
Reviewing weekly search, navigation, and search engine optimisation analytics to recommend optimisations and opportunities.
Providing project coordination, development support, and tracking for digital initiatives across the department.
Embracing and adopting artificial intelligence tools to enhance operational efficiency, data analysis, and content optimisation.
Conducting weekly QA across all site pages and providing support for the weekly release program..
We're looking for someone who has
A prior background in an e-commerce retail setting (desirable).
A solid grasp of core digital merchandising strategies.
Familiarity with CRO concepts, digital project tracking, and release support.
Foundational knowledge of SEO principles and optimization practices.
The ability to analyze commercial metrics to drive actionable insights.
Strong organisational capabilities alongside clear, articulate communication skills.
A collaborative team player who naturally fosters positive working relationships.
Meticulous attention to detail spanning data analysis and creative executions.
Excellent time management with an ability to prioritise workloads effectively.
A knack for building cross-functional connections and engaging key business stakeholders.
An inquisitive mindset toward adopting and applying modern AI tools
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you'reconfident that it suits you, we'd love you to apply.
Room to grow Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together. From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development. For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business. Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us. Our DFS Group benefits
We believe great work deserves great support. That's why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here's what we have to offer:
22 days holiday, plus the option to buy up to 5 more
Enhanced parental leave
Health cash plan from £1 a month, with everyday cashback
Employee Assistance Programme for support when you need it
Extras like flu vouchers, menopause support and health check
Pension with company contributions
Life assurance for peace of mind
Sharesave scheme to save each month and invest in our future
Structured induction from day one
Access to our Learning Hub and skills workshops
Leadership development and apprenticeship programmes
30% colleague discount, plus 15% for friends and family, three times a year
Discounts and cashback at hundreds of retailers
SmartTech scheme to buy tech up to £1,000
Cycle to Work scheme for bikes and accessories up to £1,500 through salary sacrifice
Electric vehicle lease scheme with Octopus to help you save and reduce your impact
One paid volunteering day each year
Equal opportunities
We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences. We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower. If your experience does not quite match every part of the role, we'd still love to hear from you. If you need any adjustments or additional support during the application process, please contact our Talent Team at
and we will be happy to help.
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eCommerce Assistant in Cheltenham employer: DFS Furniture Ltd
At DFS Group, we pride ourselves on fostering a supportive and inclusive work environment where every employee is valued and encouraged to grow. As a Quality Coordinator, you'll have access to extensive development opportunities, including the chance to work towards an ISO 9001 Lead Auditor qualification, while enjoying a comprehensive benefits package that includes generous holiday allowances, health plans, and discounts. Our culture promotes collaboration and innovation, making it an ideal place for those looking to make a meaningful impact in their careers.
