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For Companies At a Glance
- Tasks: Lead marketing strategies to boost global brand presence and fan engagement.
- Company: Join City Football Group, a leader in football club ownership and operations since 2013.
- Benefits: Enjoy 26 days annual leave, private healthcare, birthday off, and lifestyle discounts.
- Why this job: Make a real impact in sports marketing while working in a dynamic, inclusive environment.
- Qualifications: Experience in marketing campaigns, excellent communication skills, and ability to manage multiple projects.
- Other info: Open to all candidates; DBS check required for UK roles.
The predicted salary is between 43200 - 72000 £ per year.
Our Story
Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.
Our Winning Team
Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.
Lead and drive key strategic initiatives to enhance global brand presence and foster fan growth and engagement at both the Group and Club levels. Collaborate with and influence key stakeholders across broader marketing teams to ensure successful delivery of objectives and achieve measurable impact.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
1. Strategic Projects and Marketing Planning
- Analyse market insights and data to uncover key insights to inform marketing strategies.
- Coordinate Manchester City marketing planning across key stakeholders and propose new ideas and priorities to meet our objectives.
- Contribute to defining and delivering strategic growth projects, including identifying audience growth and engagement initiatives.
2. High Impact Brand Activation Campaigns
- Drive calendar of club brand activation campaigns throughout the season, including EDI initiatives.
- Coordinate cross-functional teams including Content and Communications to develop integrated campaigns aligned with strategic goals.
3. KPIs and Benchmarking
- Monitor Marketing & Media key performance indicators and track progress against strategic goals.
- Conduct analysis and benchmarking to identity best practices and innovative approaches in wider sports and entertainment landscape, identifying key learnings and actionable recommendations.
4. Influencer Engagement
- Identify and evaluate high-profile individuals who align with our brand and explore strategic campaign collaborations.
- Develop influencer and celebrity engagement strategies to amplify brand reach and cultural relevance.
What we are looking for
Essential
- Experience of delivering marketing and brand campaigns
- Ability to create innovative marketing campaigns that align with organisational objectives
- Experience of managing multiple projects simultaneously
- Excellent verbal and written communication skills
- Excellent organisational/planning skills
- Ability to manage a wide range of stakeholders
- Ability to influence others in order to achieve defined objectives
- Ability to analyse data and market research
- Ability to create innovative marketing campaigns that align with organisational objectives
Desirable
- Experience in the sports or entertainment sectors
- Proficiency in an additional language (in addition to English) is preferred.
- Experience working in international marketing or within global markets is highly desirable.
City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.
Employment is subject to the provision of proof of eligibility to work in the UK.
Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.
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Marketing Strategy Manager employer: DFL
Contact Detail:
DFL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Manager
✨Tip Number 1
Familiarise yourself with City Football Group's brand and values. Understanding their mission to empower better lives through football will help you align your marketing strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Network within the sports and entertainment sectors. Attend industry events or engage with professionals on platforms like LinkedIn to build connections that could provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in marketing and brand activation, especially within the sports industry. Being able to discuss recent successful campaigns or innovative strategies during interviews can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in the past. Highlighting your ability to analyse market research will demonstrate your fit for the role.
We think you need these skills to ace Marketing Strategy Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Strategy Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing and brand campaigns. Use specific examples that demonstrate your ability to manage multiple projects and influence stakeholders effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of City Football Group's mission. Highlight your innovative marketing ideas and how they can contribute to the company's objectives.
Showcase Data Analysis Skills: In your application, emphasise your ability to analyse data and market research. Provide examples of how you've used insights to inform marketing strategies or improve campaign performance in previous roles.
How to prepare for a job interview at DFL
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific examples where you successfully delivered innovative strategies that aligned with organisational objectives, especially in the sports or entertainment sectors.
✨Demonstrate Data Analysis Skills
Since the role involves analysing market insights and KPIs, come equipped with examples of how you've used data to inform marketing strategies. Discuss any tools or methodologies you’ve employed to track performance and derive actionable insights.
✨Engage with Stakeholders
The ability to manage and influence a wide range of stakeholders is crucial. Prepare to share experiences where you effectively collaborated with cross-functional teams or influenced key decision-makers to achieve project goals.
✨Prepare for Brand Activation Discussions
Familiarise yourself with successful brand activation campaigns, particularly in football or related fields. Be ready to propose your ideas on how to drive fan engagement and enhance brand presence, showcasing your creativity and strategic thinking.
