Head of Social

Gymshark is famous for its social media marketing. From the very beginning, social has been at the heart of how we’ve built our brand and community, and it remains one of the biggest reasons we’re recognised as a global leader in fitness culture today. We are now looking for an experienced, strategic and highly creative individual to build on that reputation and take it to the next level, as the world of social continues to evolve heading into 2026.

This individual will be responsible for creating best-in-class strategies, breakthrough social-first creative content and leveraging both established and emerging platforms. They will direct all organic social media activities to help engage new and existing customers in ways that ultimately drive customer acquisition and retention. Working particularly closely with the Brand and Creative teams, as well as collaborating with Media, Commercial and Product, they will lead a team of some of the most successful channel leads in the industry—harnessing social media users, technology and creative power to efficiently and effectively grow Gymshark’s community.

WHAT YOU\’LL BE DOING:

• Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels.
• Work with agencies, publishers, platforms (directly and indirectly) and other partners to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximise engagement and create sharing, talk value and advocacy.
• Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content that best utilises the technology available on any given platform.
• Work collaboratively with Gymshark teams across the business to develop and execute creative ideas, plans and strategies.
• Own the content development relationships with TikTok, Meta, Twitter, YouTube, Snapchat and other primary/key partnerships.
• Provide company-wide thought leadership on ways to reach and gain attention of target audiences.
• Provide cultural insights and social media trend intelligence back into the business to better inform other departments and company strategies.
• Work closely with Heads of Brand and Data teams to integrate and measure the value and impact of social media opportunities.
• Manage external contractors and publishing partners where necessary for work that cannot be done internally.
• Establish repeatable operational methodologies and mechanisms that enable frugal, fast and responsive content development and distribution.
• Build, lead and manage Gymshark’s organic social media team.
• Create an environment that empowers others to connect, grow and learn.
• Work effectively with other groups within Gymshark, particularly (but not exclusively) Creative, Partnerships, Paid Media and wider international teams.

The ideal candidate will be a combination of business leader, visionary, inventor, builder, and operator. They must be passionate about the opportunity to work for Gymshark and by the prospect of building the best fitness brand on the planet.

WHAT YOU\’LL NEED:

Essential Criteria:

• 6+ years professional experience in social media in an agency or in-house.
• 3+ years managing and mentoring a social media team, with evidence of team growth.
• Proven ability to develop social content strategies for brands to meet business needs and target audiences.
• Advanced knowledge of all major social platforms and social listening tools, including best practices, platform policies and user behaviour trends.
• Advanced knowledge of specific rules of engagement for brands/advertisers.
• Advanced understanding of social analytics across channels – how to find, interpret and simplify results.
• Strong strategic communication skills.
• Excellent problem-solving skills with the ability to troubleshoot quickly.
• Ambitious self-starter.
• Team player, kind, with a positive attitude to every interaction.

WHAT YOU COULD ALSO HAVE:

• Leading change.
• Disruptive thinker.
• Willing to challenge and be challenged.
• Willingness to give and receive effective feedback.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available

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