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- Tasks: Lead exciting global marketing campaigns for Lipton Ice Tea and manage communications programs.
- Company: Join Pepsi Lipton, a dynamic joint venture between Unilever and PepsiCo, focused on iced tea innovation.
- Benefits: Enjoy a vibrant work culture, exposure to senior leadership, and opportunities for personal growth.
- Why this job: Be part of a creative team driving sustainability and consumer engagement in a global brand.
- Qualifications: Passion for consumer insights, strong project management skills, and experience in communications are essential.
- Other info: This role offers autonomy and the chance to influence major marketing strategies globally.
The predicted salary is between 43200 - 72000 £ per year.
Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell iced tea branded products around the world. Lipton Ice tea is globally the No1 Ready to drink Ice Tea, with a $3 bn turnover. Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on tea’s inherent goodness, Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through its brand purpose, and improves physical wellbeing through significantly healthier products.
As a global organization, the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across the world: North America, Europe, LATAM, AMESA, and APAC. Our roles are broad, our responsibilities are big and our experiences even bigger with the opportunity to learn from the best talent of both companies. We have high visibility and great exposure to senior leadership and to talented colleagues all over the world.
The Global Brand Manager role is part of the Global Marketing Team based out of London. The Global team plays a central role within the JV, responsible for defining the long term marketing strategy, especially on our Global Lipton brand, on our sustainability agenda, and our Horizon 2/3 innovation program.
This is an exciting and dynamic role, reporting into the Global Senior Marketing Manager to build a strong communications program, both internal and external, for our brands and our business. The role works closely with the Regions, our advertising agency partners and cross-functional teams; Insights, Technical to create award winning campaigns, unmissable creative ideas, and E2E brand experience. The role requires very strong project management skills and an understanding of the world of communications - creative, design & media agencies.
The main deliverables will include:
- Help lead the Internal and External communications program and big scale conferences
- Strong judge of creative ideas and ability to clearly communicate with agency partners to shape strong, unmissable campaigns and programs
- Work closely with regions & markets to execute with excellence
- Ability to bring a strategic lens to content development
- Exceptional Project management of the different communication workstreams to deliver high quality programs, on time and in full
- Own and actively manage budgets to deliver efficiencies and strong ROI
- Help shape and lead the Marketing capability program for the JV, bringing outside in, best in class inspiration to upskill the marketing community
- Help deliver internal & external awards agenda; driving growth in awards submissions and elevating internal marketing awards event
KEY SKILLS AND EXPERIENCE REQUIRED
Business skills
- The candidate should have a real passion for deep consumer understanding, communications, and exceptional project management skills.
- Established experience in a communications role – either brand or creative agency side
- Experience working with global teams / on global brands is preferred
- Good strategic thinker, with strong eye for creativity and working with agency partners
- Strong project management experience across complex projects and proven ability to balance quality, time, cost and working with a big mix of partners.
- Strong influencing and people management skills– from internal cross functional teams, creative, media, design and digital agencies and proficiency in briefing and providing direction on various projects
- Solid presentation, “sell-in” and clear communication skills with ability to flex to different styles / work in a very international environment
Personal skills
- Strong consumer curiosity, with ability to unravel and stay true to consumer insights
- Self-starter, hands on and with a high bias for action. Comfortable with ambiguity and able to generate/propose best approach to keep project moving.
- Resilient with an ability to overcome challenges to deliver on time.
- Relentlessly optimistic always striving to go the extra mile to deliver excellent performance
- Authentic, passionate, genuine team player with the wisdom of creating quality connections.
- Ability to think outside the box and bring the outside in.
- Rigorous, able to prioritize effectively across workstreams
- Ownership mindset
- Strong ability to engage and build relationships with remote teams and stakeholders
- Min. Bachelor Degree. Masters degree preferred
Pepsi Lipton Values
- Exploration - We believe in the relentless pursuit of growth, learning and innovation, driven by curiosity and a pioneering spirit
- Courage - We embrace boldness and resilience in daring to challenge the status quo
- Collaboration - We succeed through partnership and empowering people to make things happen
- Positivi-TEA - We uplift through the power of tea to replenish people, society, planet, including each other with our culture of positivi-TEA
Pepsi Lipton Behaviours
- Drive Consumer Centricity – We put People at the heart of everything we do
- Act as Owners – We operate with an owner mindset end to end to win as a system
- Be Agile & Resilient - We stay agile and adapt boldly to change with resilience
- Empower & Enable People – We unlock the full potential of both Talent & Teams
- Lead with Purpose – Ensure purpose guides our decisions and actions
Global Brand Manager, Pepsi Lipton employer: DFL
Contact Detail:
DFL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager, Pepsi Lipton
✨Tip Number 1
Familiarise yourself with Pepsi Lipton's brand values and behaviours. Understanding their focus on exploration, courage, collaboration, and consumer centricity will help you align your conversations and demonstrate that you embody these principles during interviews.
✨Tip Number 2
Network with current or former employees of Pepsi Lipton to gain insights into the company culture and expectations for the Global Brand Manager role. This can provide you with valuable information that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of your project management experience, especially in a global context. Highlight how you've successfully managed complex projects and collaborated with diverse teams, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in the beverage industry, particularly in iced tea and sustainability. Being knowledgeable about market dynamics and consumer preferences will allow you to contribute meaningfully to discussions and showcase your passion for the brand.
We think you need these skills to ace Global Brand Manager, Pepsi Lipton
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Global Brand Manager position. Tailor your application to highlight how your skills and experiences align with the specific needs of Pepsi Lipton.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in communications, project management, and working with global teams. Use bullet points to make it easy to read and focus on achievements that demonstrate your ability to drive consumer-centric strategies.
Write a Strong Cover Letter: In your cover letter, express your passion for the brand and the industry. Highlight your understanding of Pepsi Lipton's values and how you embody them. Be sure to mention specific examples of past projects that demonstrate your strategic thinking and creativity.
Showcase Your Project Management Skills: Given the emphasis on project management in this role, include specific examples of complex projects you've managed. Detail how you balanced quality, time, and cost while collaborating with various stakeholders to achieve successful outcomes.
How to prepare for a job interview at DFL
✨Understand the Brand and Its Values
Before your interview, make sure you have a solid understanding of Pepsi Lipton's brand values and mission. Familiarise yourself with their commitment to sustainability and consumer wellbeing, as these are key aspects of the role. Being able to discuss how your personal values align with theirs will show your genuine interest in the position.
✨Showcase Your Project Management Skills
Given the emphasis on project management in this role, prepare specific examples from your past experiences where you successfully managed complex projects. Highlight your ability to balance quality, time, and cost while working with diverse teams. This will demonstrate your capability to handle the responsibilities of the Global Brand Manager.
✨Prepare for Creative Discussions
As the role involves working closely with creative agencies, be ready to discuss your thoughts on innovative marketing strategies and campaigns. Bring examples of successful campaigns you've been involved in and be prepared to critique them. This will showcase your strategic thinking and creativity, which are crucial for the position.
✨Demonstrate Your Consumer Curiosity
Pepsi Lipton values consumer-centricity, so be prepared to discuss how you gather and analyse consumer insights. Share examples of how you've used consumer data to inform marketing strategies or campaigns. This will highlight your ability to put people at the heart of your work, aligning with the company's core values.
