At a Glance
- Tasks: Shape and deliver retail marketing strategies to enhance customer value and drive revenue growth.
- Company: Join a diverse team at DFDS, a leader in community-focused infrastructure.
- Benefits: Enjoy life assurance, pension schemes, free ferry travel, and extensive retail discounts.
- Other info: Opportunities for personal development and a supportive workplace culture.
- Why this job: Be part of a dynamic environment where your ideas can make a real impact.
- Qualifications: Five years in retail or trade marketing with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Retail Marketing Partner. Be part of the movement - and play your part.
About the role
As a Retail Marketing Partner, you will play a pivotal role in shaping and delivering retail marketing across our business. Acting as the strategic marketing link for Retail between the Onboard Services team and Group Marketing. You will identify opportunities to enhance customer value, drive revenue growth and maximise commercial performance across all retail touchpoints.
- Leading on Strategic annual planning in line with Group Marketing & Retail Stakeholders and the wider business
- Managing the retail campaign activation calendar, ensuring campaigns are planned, prioritised, and delivered in line with business objectives.
- Coordinating between Retail, Customer Experience teams, and external suppliers to deliver integrated campaigns across onboard, digital, and in-terminal channels.
- Briefing creative and marketing teams, monitor campaign progress, and ensure all assets and promotional materials are delivered accurately and on schedule.
- Tracking campaign performance by reviewing sales data, customer feedback, and key performance metrics, using insights to optimise future retail activity.
- Building and maintaining strong relationships with internal and external stakeholders, ensuring clear communication, effective collaboration, and successful campaign delivery.
About you
You are a commercially minded marketing professional with experience delivering successful retail or trade marketing campaigns that drive customer engagement and revenue growth. With at least five years' experience in a retail marketing, trade marketing, category marketing, commercial marketing, or similar role, you have a proven ability to manage multiple projects simultaneously while delivering high-quality results within tight deadlines.
You are an excellent communicator who builds strong relationships with a wide range of stakeholders, from internal teams to external suppliers and agency partners. Confident presenting ideas, influencing decisions, and collaborating across functions, you thrive in a fast-paced environment where teamwork and organisation are essential.
You are comfortable analysing campaign performance, using data and insights to make informed decisions and continuously improve results. Above all, you bring a proactive approach, strong organisational & negotiation skills and a commercial focus that enables you to deliver measurable business outcomes.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.
Retail Marketing Partner in Whitfield employer: DFDS
DFDS is an exceptional employer that values diversity and fosters a collaborative work culture in the vibrant city of Aberdeen. With a strong commitment to employee growth, we offer numerous opportunities for professional development and career advancement, alongside competitive benefits that support work-life balance. Join us to be part of a forward-thinking team dedicated to operational excellence and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Marketing Partner in Whitfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DFDS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DFDS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DFDS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DFDS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Marketing Partner in Whitfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DFDS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DFDS:Show us that you’ve done your homework! In your application, briefly mention what you admire about DFDS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DFDS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DFDS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DFDS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
