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- Tasks: Lead design for B2B digital products and enhance our design system.
- Company: DFDS is Northern Europe's largest shipping and logistics company, serving millions annually.
- Benefits: Enjoy life assurance, pension schemes, free ferry travel, and wellness support.
- Why this job: Join a diverse team to shape impactful user experiences in a modern, innovative environment.
- Qualifications: 5+ years in product design with strong UI skills and experience in design systems.
- Other info: Work from Grimsby or Copenhagen; applications without a portfolio won't be considered.
The predicted salary is between 36000 - 60000 £ per year.
Are you a seasoned, creative, and system-oriented Product Designer with a strong track record in building and maintaining design systems? Do you thrive at the intersection of UI precision and scalable component thinking – from atoms to organisms – and want to shape the future of B2B digital products?
Join our informal but ambitious Design Chapter at DFDS, where we work strategically across end-to-end user journeys, while being deeply embedded in product teams. You’ll co-own the design responsibility for key digital services in our Ferry & Terminals business – and you’ll take the lead on contributing back to strengthen the design system foundation that will enable consistency, scalability, and velocity across our B2B products.
About The Role
DFDS is Northern Europe’s largest integrated shipping and logistics company. We serve over 8,400 freight customers and six million passengers annually, operating terminals, ferries, and logistics solutions across 20+ countries.
You’ll be part of the Ferry & Terminals product team, working closely with one other Product Designer and a cross-functional team of developers, analysts, and business stakeholders. Your primary responsibility will be to establish and evolve a robust design system that aligns with our new corporate visual identity (CVI), enabling unified experiences across multiple B2B products.
You’ll also collaborate closely with our broader community of 13+ international Product and Service Designers (and one excellent UX Researcher) to ensure coherence across the design landscape at DFDS.
Your Key Responsibilities
- Lead on contributing back to strengthen the design system foundation where you’ll contribute with new components, creating/refining existing patterns, and maintain clear documentation, all tailored to the needs of complex B2B workflows.
- Collaborate closely with your product team, system/business analyst and counterpart Product Designer to deliver scalable and consistent designs.
- Conduct user research to reenvision the legacy systems to improve operational excellence.
- Ideate and iterate in close collaboration with developers, architects, and business stakeholders.
- Produce wireframes and pixel-perfect UI designs using the design system.
- Conduct and support user testing early in the process to validate concepts and communicate insights to relevant stakeholders at DFDS.
- Apply data-driven decision-making and synthesize insights to guide design direction and support Product Owner and the product team.
- Contribute to shared design ops efforts across DFDS design teams.
About You
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. With this in mind, we think that you as a person would be a great fit if you are a proactive self-starter, and a strong finisher, who can take the initiative and take responsibility for getting things done. You are data-driven, analytical and can see the bigger picture, but still have a great eye for detail and coherence. You are a team player who values collaboration and can give and receive constructive feedback on designs.
You will have the following qualifications:
- 5+ years of experience as a Product Designer (ideally in enterprise or B2B settings).
- Proven experience designing and implementing design systems (atoms, molecules, organisms).
- Strong UI skills with a clear design portfolio showcasing Figma mastery.
- Solid grasp of all accessibility standards (WCAG), complex UI (tables, forms, dashboards) and scalable interfaces.
- Strong prioritization and collaboration skills on system decisions where you help prioritize new components or improvements to the design system as well as the product context.
- Proficiency in communicating design rationale clearly and confidently to stakeholders.
- A self-starter and can cover the product end-to-end design process.
- Has a strong grasp on qualitative and quantitative methodologies and is data-driven and data literate.
- Bonus: Understanding and having working knowledge of React-based environments, including Storybook and Next.js as well as experience in design ops, documentation, or analytics tools is a plus.
- Experience working in a Scrum team, and/or within a bigger international organization, would make us happy.
- Experience with analytics tools and AIs would make us elated, but if you are tech-savvy and a quick learner, that is fine too.
About The Team
You’ll join a cross-functional team on a mission to modernize and simplify a highly complex and critical internal system focused on operational efficiency. As one of the founding members of this effort, you’ll help reimagine a legacy platform used daily by our operations teams — transforming it into a more intuitive, scalable, and user-friendly experience.
We work fast, test early, and focus on building solutions that are both impactful and easy to adopt. The team brings energy, clarity, and a strong user focus — creating space to collaborate deeply and build with purpose.
Working at DFDS
Join the movement and grow with us. While you’re with us, we want you to develop and grow. We’ll encourage you to challenge yourself to acquire new skills and perspectives. Despite being a 158-year-old company, DFDS is a very modern, diverse, and innovative organisation, that recognizes the value of UX, bases decisions on data, and supports UX into a higher-level strategy.
Benefits
In DFDS you will be joining the Ferry & Terminals Tribe in the Technology and Innovation (T&I) division, in our Grimsby office where you’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their families.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Thrive, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
(Note that this position can be located out of both our Grimsby office in UK and our HQ in Copenhagen Denmark)
Are we a match? Then what are you waiting for? Apply Now.
If you think your personality, skills, experience, and ambition match this role, we’d love to hear from you. Send us: your resume of relevant experience and a portfolio with both UX and UI work that you are proud of. We will meet potential candidates on an ongoing basis. Due to summer season approaching you can expect a bit longer response time. Applications without a portfolio attached will not be considered.
If you are left with any questions you can reach out to Hira Ahmed, User Experience Chapter Lead at hirahme@dfds.com. We look forward hearing from you.
About DFDS
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Design, Art/Creative, and Information Technology
Industries: Transportation, Logistics, Supply Chain and Storage, Truck Transportation, and Hospitality
Senior Product Designer employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Designer
✨Tip Number 1
Familiarise yourself with DFDS's design system and corporate visual identity (CVI). Understanding their current design language will help you demonstrate how your experience aligns with their needs during discussions.
✨Tip Number 2
Prepare to discuss your previous work on design systems, especially in B2B contexts. Be ready to share specific examples of how you've contributed to scalable designs and improved user experiences.
✨Tip Number 3
Showcase your collaboration skills by preparing to talk about how you've worked with cross-functional teams in the past. Highlight any experiences where you successfully integrated feedback from developers and stakeholders into your designs.
✨Tip Number 4
Brush up on your knowledge of accessibility standards and data-driven design methodologies. Being able to articulate how you incorporate these elements into your design process will set you apart as a candidate.
We think you need these skills to ace Senior Product Designer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in building and maintaining design systems, as well as your strong UI skills. Use specific examples from your past work that demonstrate your ability to create scalable components and your proficiency with tools like Figma.
Showcase Your Portfolio: Include a portfolio that showcases both your UX and UI work. Highlight projects where you contributed to design systems or worked on B2B products. Make sure to explain your role in each project and the impact of your designs.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for product design and your understanding of DFDS's mission. Discuss how your skills align with their needs, particularly in terms of collaboration and data-driven decision-making.
Prepare for User Research Discussion: Be ready to discuss your approach to user research and how it informs your design decisions. DFDS values data-driven insights, so prepare examples of how you've used research to improve design outcomes in previous roles.
How to prepare for a job interview at DFDS
✨Showcase Your Design System Experience
Make sure to highlight your experience in building and maintaining design systems during the interview. Be prepared to discuss specific components you've created or refined, and how they contributed to the overall user experience in B2B settings.
✨Demonstrate Collaboration Skills
Since this role involves working closely with cross-functional teams, be ready to share examples of how you've successfully collaborated with developers, analysts, and other stakeholders. Emphasise your ability to give and receive constructive feedback.
✨Prepare a Strong Portfolio
Your portfolio should showcase both UX and UI work that you are proud of. Include case studies that demonstrate your design process, from ideation to final execution, and ensure it aligns with the expectations of the role at DFDS.
✨Understand the Business Context
Familiarise yourself with DFDS's business model and the specific challenges faced in the Ferry & Terminals sector. Being able to discuss how your design solutions can improve operational efficiency will show that you understand the bigger picture.
