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For Companies At a Glance
- Tasks: Shape and deliver high-performing digital marketing campaigns that drive customer engagement.
- Company: Join a dynamic team at DFDS, a leader in community-focused infrastructure.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and extensive wellness support.
- Why this job: Make a real impact in digital marketing while developing your skills in a supportive environment.
- Qualifications: Experience in marketing with a focus on paid social and digital media channels.
- Other info: Diverse and inclusive workplace with opportunities for continuous learning and career growth.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Performance Marketing Specialist.
About the role
This role plays a key part in shaping and delivering high-performing digital activity, working closely with internal stakeholders and external agencies to ensure campaigns are aligned with business objectives. You will translate strategic priorities into effective, data-driven execution across channels, continually optimising performance to support both customer acquisition and retention.
You will be responsible for:
- Collaborating with internal teams and agency partners to plan and deliver integrated digital and media strategies aligned to business goals.
- Translating campaign objectives into clear media plans, defining KPIs, SLAs, target audiences, and creative direction.
- Supporting customer journey mapping and optimisation to improve engagement, conversion, and retention.
- Designing and managing test-and-learn roadmaps, using performance data and analytics frameworks to drive continuous improvement.
- Monitoring and managing agency delivery, performance, and quality, ensuring brand consistency, accurate tracking, and effective landing page experiences across all activity.
About you
You bring a relevant background in marketing, business, or a related discipline, with hands-on experience managing paid social and digital media channels. You have a strong understanding of performance optimisation and enjoy using data and insights to improve results. Curious and motivated, you’re passionate about digital marketing and committed to continually developing your skills in a fast-evolving landscape.
You’re analytical, well organised, and proactive in your approach, able to manage multiple priorities, meet deadlines, and take ownership of your work. A confident communicator, you’re comfortable collaborating with stakeholders and partners, and clearly presenting ideas, performance insights, and recommendations.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.
Performance Marketing Specialist employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in digital marketing and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight relevant experience in digital marketing, especially with paid social and media channels. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use data and metrics to demonstrate how you’ve optimised performance in previous roles. This will help us see the impact you can bring to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our goals. We love seeing candidates who are genuinely excited about the role and our mission.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at DFDS
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics related to digital marketing, such as ROI, CTR, and conversion rates. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Collaboration Skills
This role involves working closely with internal teams and external agencies. Prepare examples of successful collaborations from your previous roles. Highlight how you’ve aligned campaign objectives with business goals and how you managed stakeholder expectations.
✨Be Ready to Discuss Campaign Strategies
Familiarise yourself with various digital channels and be prepared to talk about how you would approach integrated media strategies. Think about specific campaigns you've worked on and how you translated objectives into actionable plans, including defining KPIs and target audiences.
✨Demonstrate Your Passion for Continuous Learning
The digital marketing landscape is always evolving, so show your enthusiasm for staying updated. Mention any recent courses, webinars, or industry news you've engaged with. This will reflect your commitment to personal development and adapting to new trends.
