Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and elevate DFDS’s direct relationship with audiences across the customer lifecycle.
- Company: Join a diverse team at DFDS, shaping critical infrastructure across Europe.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and extensive health support.
- Why this job: Make a real impact by transforming channels into growth engines and building loyalty.
- Qualifications: 5+ years in marketing leadership with expertise in CRM, email, and social channels.
- Other info: Collaborative environment focused on diversity, inclusivity, and personal development.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as an Owned Channel Lead. Be part of the movement - and play your part.
About the role
As Owned Channels Lead, you will own and elevate DFDS’s direct relationship with our audiences across every stage of the customer lifecycle. You will combine strategic vision with hands-on leadership to transform owned and earned channels into high-performing growth engines - building loyalty, driving demand, and strengthening DFDS’s reputation across passenger and B2B markets. Working at the intersection of data, storytelling, and orchestration, you will ensure every touchpoint delivers consistent, measurable impact.
You will be responsible for:
- Leading and executing the owned channels and PR strategy, ensuring alignment with lifecycle marketing, ABM initiatives, and commercial objectives across passenger and B2B audiences.
- Driving the ongoing modernisation of the CRM and lifecycle ecosystem, translating customer data into scalable, personalised journeys that improve engagement and conversion.
- Orchestrating owned, earned, and paid channels in close collaboration with brand, performance, and media teams to maximise reach, synergy, and long-term value.
- Overseeing social, community, and reputation management, including social listening, moderation, ratings, and reviews, turning insights into actionable improvements.
- Monitoring and optimising owned-channel performance, owning KPIs and performance narratives while partnering with Analytics to demonstrate impact and continuous improvement.
About you
You are a strategic and commercially minded marketing leader with deep expertise across CRM, email, social, and community channels. You bring a strong lifecycle and ABM orchestration mindset, understanding how to connect content, data, and channels to influence customers at every stage of their journey.
You are a confident leader in marketing automation, deliverability, and data stewardship, with the ability to turn complex datasets into meaningful, personalised experiences at scale. You have a proven track record of harmonising complex content calendars across owned and earned channels, ensuring consistent storytelling and measurable impact.
With experience shaping PR strategies and integrating earned media into wider channel plans, you excel at building alignment across teams and functions. You are an effective stakeholder manager who thrives in collaborative environments, and with 5+ years in a leadership role within owned, lifecycle, or engagement marketing, you consistently deliver results that drive engagement, conversion, and long-term value.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.
Owned Channel Lead employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Owned Channel Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! You should be able to clearly explain who you are, what you do, and why you’d be a great fit for the Owned Channel Lead role in just a few sentences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Owned Channel Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Owned Channel Lead role. Highlight your expertise in CRM, email, and social channels, and don’t forget to showcase your leadership experience!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share your strategic vision and how you’ve successfully driven engagement and conversion in previous roles. Make it personal!
Showcase Your Data Skills: Since this role involves turning complex datasets into personalised experiences, be sure to mention any relevant data analysis or marketing automation tools you’ve used. We love seeing how you can leverage data to drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at DFDS
✨Know Your Audience
Before the interview, research DFDS and its audience. Understand their customer lifecycle and how owned channels play a role in it. This will help you tailor your responses to show how your experience aligns with their needs.
✨Showcase Your Strategic Vision
Be prepared to discuss your strategic approach to marketing. Highlight specific examples where you've successfully transformed channels into growth engines. Use metrics to demonstrate your impact on engagement and conversion rates.
✨Demonstrate Data Savvy
Since the role involves working with data, come ready to discuss how you've used data to drive decisions in past roles. Share examples of how you've translated complex datasets into actionable insights that improved customer journeys.
✨Emphasise Collaboration Skills
DFDS values teamwork, so be sure to highlight your experience in cross-functional collaboration. Discuss how you've harmonised content across various channels and built alignment among different teams to achieve common goals.
