At a Glance
- Tasks: Shape and deliver high-performing digital marketing campaigns that drive customer engagement.
- Company: Join DFDS, a leading transport network in Europe with a focus on innovation.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and extensive wellness support.
- Other info: Diverse and inclusive team culture with excellent career growth opportunities.
- Why this job: Make a real impact in digital marketing while developing your skills in a dynamic environment.
- Qualifications: Experience in marketing and managing digital media channels with a data-driven mindset.
The predicted salary is between 36000 - 60000 € per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Performance Marketing Specialist. Be part of the movement - and play your part.
About The Role
This role plays a key part in shaping and delivering high‑performing digital activity, working closely with internal stakeholders and external agencies to ensure campaigns are aligned with business objectives. You will translate strategic priorities into effective, data‑driven execution across channels, continually optimising performance to support both customer acquisition and retention.
Responsibilities
- Collaborating with internal teams and agency partners to plan and deliver integrated digital and media strategies aligned to business goals.
- Translating campaign objectives into clear media plans, defining KPIs, SLAs, target audiences, and creative direction.
- Supporting customer journey mapping and optimisation to improve engagement, conversion, and retention.
- Designing and managing test‑and‑learn roadmaps, using performance data and analytics frameworks to drive continuous improvement.
- Monitoring and managing agency delivery, performance, and quality, ensuring brand consistency, accurate tracking, and effective landing page experiences across all activity.
About You
You bring a relevant background in marketing, business, or a related discipline, with hands‑on experience managing paid social and digital media channels. You have a strong understanding of performance optimisation and enjoy using data and insights to improve results. Curious and motivated, you’re passionate about digital marketing and committed to continually developing your skills in a fast‑evolving landscape.
You’re analytical, well organised, and proactive in your approach, able to manage multiple priorities, meet deadlines, and take ownership of your work. A confident communicator, you’re comfortable collaborating with stakeholders and partners, and clearly presenting ideas, performance insights, and recommendations.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face‑to‑face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
About DFDS
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full‑time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.
Performance Marketing Specialist in Newcastle upon Tyne employer: DFDS
At DFDS, we pride ourselves on being an exceptional employer that values diversity and inclusivity, fostering a collaborative work culture where every voice is heard. As a Performance Marketing Specialist, you'll enjoy a range of benefits including life assurance, a contributory pension scheme, and access to comprehensive health support, all while working in a dynamic environment that prioritises your professional growth and development. Join us in shaping the future of transport across Europe, and take advantage of unique perks like free ferry travel for you and your guests, making your work-life balance truly rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at DFDS.
We think you need these skills to ace Performance Marketing Specialist in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Performance Marketing Specialist role. Highlight your hands-on experience with paid social and digital media channels, as well as any data-driven successes you've had in previous roles.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about digital marketing and how you can contribute to our team. Share specific examples of how you've optimised performance in past campaigns and how you plan to bring that expertise to DFDS.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention any tools or frameworks you’ve used to drive continuous improvement. We love candidates who can demonstrate their analytical prowess and how it has positively impacted their previous work.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s the quickest way for us to receive your application and get the ball rolling on your journey to joining our team!
How to prepare for a job interview at DFDS
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics and KPIs relevant to digital marketing. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Collaboration Skills
This role involves working closely with internal teams and external agencies. Prepare examples of successful collaborations from your previous roles. Highlight how you’ve aligned strategies with business goals and improved performance through teamwork.
✨Be Ready to Discuss Campaigns
Think about specific campaigns you've managed or contributed to. Be prepared to explain your role, the objectives, the strategies you implemented, and the results achieved. This will show your hands-on experience and understanding of performance optimisation.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's digital strategy, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
