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For Companies At a Glance
- Tasks: Own digital analytics, track performance, and provide actionable insights for marketing campaigns.
- Company: Join DFDS, a leading transport network in Europe with a focus on community impact.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and extensive employee support.
- Why this job: Shape the future of digital marketing while developing your skills in a collaborative environment.
- Qualifications: Experience with GA4, strong analytical skills, and ability to communicate insights effectively.
- Other info: Diverse and inclusive team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, you could be the newest addition to our team as a Performance Marketing Analytics Specialist. Be part of the movement - and play your part.
About The Role
This role owns the end-to-end delivery of digital analytics across web channels, ensuring performance is accurately tracked, clearly reported, and translated into actionable insight. Acting as the central point of expertise for GA4 and digital measurement, the role works closely with marketing, product, and technology teams to maintain robust tracking, develop meaningful reporting, and drive data-led optimisation of customer journeys and campaign performance.
Please note - this role will be a Fixed Term Contract.
You will be responsible for:
- Monitoring daily web performance across all digital channels using GA4, ensuring tracking accuracy, consistency, and data quality.
- Validating and maintaining tagging frameworks, troubleshooting tracking issues, and collaborating with developers and marketers to resolve issues quickly.
- Managing GA4 configuration including events, conversions, custom dimensions, audiences, and governance of UTM and campaign naming standards.
- Building, automating, and quality-assuring Power BI dashboards and data models, translating complex data into clear, accessible insights.
- Analysing user behaviour, conversion funnels, and marketing performance to identify trends, optimisation opportunities, and actionable recommendations for stakeholders.
About You
You’re an experienced digital analytics professional, comfortable owning web measurement from tracking through to insight and action. You bring strong hands-on experience with GA4, including event configuration, exploration reporting, and tagging validation, along with a solid understanding of tagging frameworks, UTM governance, and campaign tracking. You’re confident working with large datasets and maintaining data integrity across multiple sources.
You’re analytically strong, able to turn raw data into clear, actionable insight. You understand digital customer journeys, conversion funnels, and behavioural metrics, and have experience identifying optimisation opportunities and measuring test results. You’re familiar with attribution concepts and wider marketing performance measurement, with a commercially focused approach to analysis.
You’re a clear and confident communicator, able to present insights to senior stakeholders and translate technical analytics into plain language. Collaborative by nature, you work well with marketing, product, and development teams. Proactive and detail-oriented, you’re comfortable owning the digital analytics roadmap and are motivated by using data to continually improve digital performance.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
About DFDS
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.
Performance Marketing Analytics Specialist FTC in Newcastle upon Tyne employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Analytics Specialist FTC in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your skills with real examples. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and make a lasting impression.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Tailor your approach to each company, showing them why you’re the perfect fit for their team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Performance Marketing Analytics Specialist FTC in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Performance Marketing Analytics Specialist role. Highlight your hands-on experience with GA4 and any relevant projects you've worked on that showcase your analytical prowess.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital analytics and how you can contribute to our team. Be sure to mention specific examples of how you've turned data into actionable insights in previous roles.
Showcase Your Communication Skills: Since this role involves presenting insights to senior stakeholders, make sure to demonstrate your ability to communicate complex data in a clear and engaging way. Use your application to show us how you can translate technical jargon into plain language.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the quickest way for us to receive your application and get you into the process!
How to prepare for a job interview at DFDS
✨Know Your GA4 Inside Out
Make sure you’re well-versed in Google Analytics 4. Brush up on event configuration, exploration reporting, and tagging validation. Being able to discuss these topics confidently will show that you’re the expert they need.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've turned raw data into actionable insights in your previous roles. Have specific examples ready that highlight your ability to analyse user behaviour and identify optimisation opportunities.
✨Communicate Clearly
Practice explaining complex analytics concepts in simple terms. You’ll likely need to present insights to senior stakeholders, so being able to translate technical jargon into plain language is key.
✨Collaborate and Connect
Highlight your experience working with cross-functional teams like marketing, product, and development. Share examples of how you’ve collaborated to resolve tracking issues or improve campaign performance, as teamwork is crucial for this role.
