Marketing Analytics Specialist (Data) in Newcastle upon Tyne

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Marketing Analytics Specialist (Data). Be part of the movement - and play your part.

About The Role

This role is responsible for turning data into actionable insight that drives commercial performance across Passenger, Freight, Logistics, and Retail. You will lead performance analytics and attribution efforts, defining KPI frameworks, building robust reporting, and delivering clear recommendations that optimise channel effectiveness, media investment, and customer outcomes. Working closely with marketing, commercial, and Martech teams, you will ensure insight is trusted, timely, and directly connected to business decisions.

You will be responsible for:

• Defining and maintaining KPI frameworks and shared scorecards aligned to commercial and marketing objectives across all channels and segments.
• Building, owning, and evolving dashboards and reporting to track performance, trends, and opportunities across Passenger, Freight, Logistics, and Retail.
• Delivering campaign and channel analytics, including ROI analysis, media-mix evaluation, and budget reallocation recommendations.
• Designing, governing, and analysing experimentation and attribution approaches (A/B testing, incrementality, MMM/MTA where feasible) to quantify impact.
• Ensuring data quality, reliability, and documentation, working closely with Martech and data teams on tracking, data flows, and governance.

About You

You are a commercially minded analyst who combines strong statistical rigour with a practical understanding of how marketing works in the real world. You’re comfortable working with imperfect data, framing open-ended questions, and choosing pragmatic solutions that drive business impact rather than theoretical perfection. You enjoy collaborating with marketers and leaders, translating complex analysis into clear, actionable insight.

You have a strong foundation in statistics and experimentation, including hypothesis testing, regression, clustering, time series analysis, and A/B testing, with applied experience in marketing measurement such as attribution, uplift modelling, and Marketing Mix Modelling. You bring advanced data skills, with strong Python or R capability, SQL proficiency, and experience working with large datasets, cloud data warehouses, and modern analytics tooling. You understand machine learning techniques and, critically, when they add real value in marketing contexts such as churn prediction, propensity scoring, and segmentation.

Alongside your technical skills, you have solid marketing domain knowledge across paid and owned channels, customer lifecycle metrics, attribution challenges, and privacy considerations. You communicate complex ideas in plain language, influence decisions through clear storytelling, and work confidently with stakeholders across marketing, product, finance, and leadership. You thrive in ambiguity, enjoy experimentation and iteration, and balance analytical rigour with speed to deliver insight that leads to action.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.

About DFDS

We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.