At a Glance
- Tasks: Create engaging content and lead copywriting to shape our brand's narrative.
- Company: Join DFDS, a leading transport network in Europe with a focus on community impact.
- Benefits: Enjoy life assurance, pension schemes, free ferry travel, and extensive wellness support.
- Other info: Diverse and inclusive environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team that pushes boundaries and drives meaningful engagement.
- Qualifications: Strong writing skills, creativity, and familiarity with AI in content creation.
The predicted salary is between 36000 - 60000 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Content Creator and Lead Copywriter.
Be part of the movement - and play your part.
As Content Creator & Lead Copywriter, you will shape and deliver high-quality global content that brings our brand to life across every touchpoint. Sitting within Group Marketing, you’ll lead the creation of compelling, on-brand narratives that drive engagement, clarity, and action across B2C, B2B, People, Onboard, and Group initiatives. Combining strategic storytelling, editorial excellence, and innovative use of AI, you’ll ensure our content is consistent, scalable, and impactful across regions while remaining culturally relevant and human in tone.
You will be responsible for:
- Creating and delivering always-on, campaign, lifecycle, and enablement content (including case studies and testimonials) aligned to global messaging frameworks and brand strategy.
- Using AI tools to generate ideas, enhance storytelling, and produce scalable content, while applying strong editorial judgement to maintain quality, authenticity, and brand voice.
- Acting as lead copywriter, setting and upholding editorial standards, tone of voice, and consistency across all global written content.
- Collaborating closely with regional, B2C, B2B, People, Onboard, and Group teams to adapt and localise content for different audiences, platforms, and cultural contexts.
- Establishing and managing governance for AI-driven content, testing and iterating copy based on performance insights while ensuring compliance with SEO, accessibility, legal, and ethical standards.
You’re a creative, detail-oriented, and tech-savvy content professional who combines exceptional writing skills with a strong understanding of how AI can elevate storytelling at scale. You bring an editor’s mindset to everything you create balancing innovation and experimentation with rigorous quality control, brand consistency, and performance standards. Confident working across formats and audiences, you know how to craft clear, persuasive copy that drives engagement and action while remaining true to a global brand voice. You thrive in collaborative environments, partnering closely with messaging, studio, and creative teams to translate global strategies into impactful content. With a solid grasp of localisation, SEO, and governance - particularly around AI-generated content - you’re comfortable operating at the intersection of creativity, technology, and performance. You’re curious, forward-thinking, and motivated by pushing creative boundaries, all while delivering high-quality content on time and to a consistently high editorial standard.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Join the movement and grow with us.
Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover.
- Contributory company pension scheme.
- Holiday Purchase Scheme.
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips.
- Full employee assistance programme including proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers.
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen.
Be part of DFDS and be part of the movement.
Content Creator and Lead Copywriter in Newcastle upon Tyne employer: DFDS
At DFDS, we pride ourselves on being an exceptional employer that values creativity and collaboration. As a Content Creator and Lead Copywriter, you will enjoy a supportive work culture that prioritises employee wellbeing, offering comprehensive benefits such as life assurance, a contributory pension scheme, and free ferry travel for you and your guests. With a strong focus on professional development and a commitment to diversity and inclusivity, DFDS provides a unique opportunity to grow your career while making a meaningful impact in the transport and logistics sector across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Content Creator and Lead Copywriter in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DFDS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DFDS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DFDS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DFDS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Creator and Lead Copywriter in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DFDS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DFDS:Show us that you’ve done your homework! In your application, briefly mention what you admire about DFDS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DFDS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DFDS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DFDS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
