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For Companies At a Glance
- Tasks: Transform data into insights and support strategic decision-making across the organisation.
- Company: Join DFDS, a leading transport network with a diverse and inclusive culture.
- Benefits: Opportunities for professional development, training courses, and a collaborative work environment.
- Why this job: Make a real impact by driving customer-centric strategies and uncovering growth opportunities.
- Qualifications: Strong analytical skills, experience with Power BI, SQL, Python, and 2-3 years in data analytics.
- Other info: Flexible working locations in Copenhagen or Newcastle with a focus on diversity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insight Specialist. Be part of the movement – and play your part.
As an Audience Insight Specialist, you will play a key role in elevating customer‑centricity across the organisation. Working alongside the Audience Insights Lead and the wider Strategic Development team, you’ll turn raw data into meaningful insight, build trusted relationships, and deliver high‑quality reporting that empowers data‑driven decisions.
Responsibilities
- Support the insights strategy and reporting roadmap.
- Build reports and dashboards that answer key business questions, track success metrics, and ensure insights are accessible and actionable across the organisation.
- Contribute to our passenger audience segmentation strategy.
- Incorporate segmentation splits into reporting, support activation tactics, and help maintain shared definitions that enable smarter decision‑making.
- Map and measure the passenger journey.
- Work with the Audience Insights Lead to translate customer journeys into measurable frameworks and build reporting that evaluates performance at key touchpoints.
- Ensure insights flow across all markets and routes.
- Deliver consistent, relevant, and aligned reporting that meets the needs of regional teams and business units.
- Identify trends and uncover opportunities.
- Use your analytical mindset to spot patterns, understand root causes, and highlight opportunities for commercial and strategic growth.
- Guide colleagues on research needs.
- Support teams by connecting reporting trends with research requirements, ensuring a holistic approach to insight generation.
- Drive cross‑functional alignment.
- Partner with Revenue, Marketing, Sales, and Route teams to standardise metrics, improve data connectivity, and embed insights into everyday decision‑making.
What success could look like
- Clear, consistent reporting that supports decision‑making across all markets and routes.
- Actionable insights that highlight opportunities and influence strategic direction.
- Strong cross‑functional adoption of reporting and metrics.
- Improved automation, data connectivity, and efficiency across the reporting suite.
About you
You’re an analytical, technically minded individual who thrives on turning data into insight. You’re curious, proactive, and passionate about understanding what drives customer behaviour. You enjoy solving problems, improving processes, and collaborating with others to deliver meaningful, actionable insights. You bring a solution‑focused mindset and a desire to continually raise the bar for insight excellence.
We imagine you bring
- Strong analytical thinking and the ability to turn data into clear insights.
- Strong technical experience with Power BI, SQL, Python, and other relevant tools.
- Preferably, you also have experience working with semantic models.
- 2–3 years of experience in insights, data, or analytics (essential).
- Strong organisational skills and the ability to prioritise your own workload.
- The ability to communicate complex data in a clear, digestible way.
- Flexibility and adaptability to change, with an eye for emerging trends.
- Strong communication and collaboration skills.
- Business acumen, with the ability to link insights to revenue, retention, product‑market fit, and ROI.
We believe the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills, and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Be a valued member of a diverse team at DFDS and help drive change together. While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply now. If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. The position can be located in both Copenhagen, Denmark or in Newcastle, UK.
About DFDS
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full‑time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.
Audience Insights Specialist in Newcastle upon Tyne employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Insights Specialist in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your skills as an Audience Insights Specialist. This will help you stand out and show you're genuinely interested.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain how you've turned raw data into actionable insights in past roles. Use examples that highlight your analytical mindset and problem-solving abilities.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team and being part of the movement.
We think you need these skills to ace Audience Insights Specialist in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your analytical thinking in your application. We want to see how you can turn data into clear insights, so share examples of your past experiences where you've done just that!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with our needs.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured documents that communicate complex ideas simply. Remember, clarity is key in data reporting!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at DFDS
✨Know Your Data Tools
Make sure you brush up on your technical skills, especially with Power BI, SQL, and Python. Be ready to discuss how you've used these tools in past roles to turn data into actionable insights. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Understand the Audience Journey
Familiarise yourself with the concept of customer journeys and be prepared to discuss how you would map and measure these journeys. Think about specific examples where you've evaluated performance at key touchpoints and how that influenced decision-making.
✨Showcase Your Analytical Mindset
Prepare to demonstrate your analytical thinking by discussing past experiences where you've identified trends or uncovered opportunities from data. Use concrete examples to illustrate how your insights led to strategic growth or improved processes.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, be ready to talk about your experience collaborating with different teams. Highlight how you've standardised metrics or improved data connectivity in previous roles, and how you can bring that collaborative spirit to the new position.
