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For Companies At a Glance
- Tasks: Shape and deliver high-performing digital marketing campaigns that drive customer engagement.
- Company: Join a dynamic team at DFDS, serving communities across Europe.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and extensive health support.
- Why this job: Be part of a movement that values your input and fosters growth.
- Qualifications: Experience in marketing with a focus on digital media and performance optimisation.
- Other info: Diverse and inclusive environment with opportunities for personal and professional development.
The predicted salary is between 28800 - 48000 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Performance Marketing Specialist. Be part of the movement - and play your part.
About the role
This role plays a key part in shaping and delivering high-performing digital activity, working closely with internal stakeholders and external agencies to ensure campaigns are aligned with business objectives. You will translate strategic priorities into effective, data-driven execution across channels, continually optimising performance to support both customer acquisition and retention.
You will be responsible for:
- Collaborating with internal teams and agency partners to plan and deliver integrated digital and media strategies aligned to business goals.
- Translating campaign objectives into clear media plans, defining KPIs, SLAs, target audiences, and creative direction.
- Supporting customer journey mapping and optimisation to improve engagement, conversion, and retention.
- Designing and managing test-and-learn roadmaps, using performance data and analytics frameworks to drive continuous improvement.
- Monitoring and managing agency delivery, performance, and quality, ensuring brand consistency, accurate tracking, and effective landing page experiences across all activity.
About you
You bring a relevant background in marketing, business, or a related discipline, with hands-on experience managing paid social and digital media channels. You have a strong understanding of performance optimisation and enjoy using data and insights to improve results. Curious and motivated, you’re passionate about digital marketing and committed to continually developing your skills in a fast-evolving landscape.
You’re analytical, well organised, and proactive in your approach, able to manage multiple priorities, meet deadlines, and take ownership of your work. A confident communicator, you’re comfortable collaborating with stakeholders and partners, and clearly presenting ideas, performance insights, and recommendations.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
Performance Marketing Specialist in Hebburn employer: DFDS
Contact Detail:
DFDS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Hebburn
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Performance Marketing Specialist in Hebburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Performance Marketing Specialist role. Highlight your hands-on experience with paid social and digital media channels, as well as any data-driven successes you've had in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital marketing and how you can contribute to our team. Share specific examples of how you've optimised performance in past campaigns and how you approach collaboration with stakeholders.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools or frameworks you’ve used to drive continuous improvement. We want to see how you translate data into actionable insights that enhance customer engagement and retention.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can easily track your application and get back to you quicker. Don’t miss out on the chance to join our diverse and inclusive team!
How to prepare for a job interview at DFDS
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics related to digital marketing, such as CPC, CTR, and ROI. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Showcase Your Collaboration Skills
This role involves working closely with internal teams and external agencies. Prepare examples of successful collaborations from your previous roles. Highlight how you communicated effectively and aligned strategies to achieve common goals.
✨Be Ready to Discuss Campaigns
Think about specific campaigns you've managed or contributed to. Be prepared to explain your role, the objectives, the KPIs you set, and how you measured success. This will show your practical experience and understanding of performance optimisation.
✨Demonstrate Your Curiosity
The company values curiosity and a passion for digital marketing. Prepare to discuss how you stay updated with industry trends and new tools. Share any recent learnings or certifications that showcase your commitment to professional development.
